Future’s Post

It’s vital for brands to understand how their ads influence consumer behavior at every touchpoint. Join our EVP Global Head of AI Strategy Chris Hopkins at Advertising Week New York, as he explores the power of leveraging real-time insights and how to make your ad spend count: https://bit.ly/3BFRz8p #AWNewYork24

With the convergence of AI, cookie deprecation, and shifting consumer habits, AdTech is undergoing rapid change. In his Green Shoots series, Tom Triscari is interviewing the innovative teams building the ad tech landscape of tomorrow. Here are three Green Shoot AdTech interviews we love 👇 Luke McGuinness, President and Co-founder of Above Data Above Data is focused on solving "data friction" by improving the usability, quality, and accessibility of large consumer datasets. Pat LaCroix, EVP, Strategic Partnerships, Seekr Technologies Seekr AI is developing LLMs to help advertisers and publishers to support quality journalism by making it easier for them to evaluate content. Fabian Beste, CEO/founder of 4screen 4screen is enabling businesses to engage drivers through car screens with contextually relevant ads, leveraging vehicle data to increase store visits and customer interaction. At WasteNot, we’re working to transform how audience suppression is done. WasteNot CEO and founder John Joe Smith just connected with Tom to discuss why suppression represents such a big opportunity for advertisers today. Links to that and each other Green Shoot interview available below 🚀

If someone asked you how you discovered your most recent retail purchase, would you be able to pinpoint that single moment when you first saw it? The way people shop and buy is more complex and non-linear than ever before. That’s why marketers need to reach and engage audiences that match this new shopper journey.   Our new guide shows how Criteo Commerce Audiences use deterministic commerce signals, consented data and advanced AI to drive outcomes at scale: https://bit.ly/3Y7w4oW 

Did you know that 80% of consumers look online for local businesses weekly, and 32% do so daily? However, consumers expect more than just visibility — they crave engagement. But how can businesses offer this in today's AI-powered landscape? Discover how AI is revolutionizing local search and social, and learn how you can utilize AI to better engage with your local audiences! https://lnkd.in/eQuqd_Q5

Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/eX7F7BTG #advertising #advertisingtechnology #dataprivacy

📈 Consumer confidence is key to improving your business metrics. At AquilaZone, we believe that when customers feel confident in their choices, businesses see stronger engagement and better results. This article from Think with Google dives deep into how marketers can build that confidence, streamline decision-making, and ultimately boost performance across digital channels. Discover strategies for empowering your audience and driving success 👉 https://ow.ly/H3Ak50TLxlX #DigitalMarketing #ConsumerInsights #MarketingStrategy #AquilaZone #GooglePartnerAgency

In the fast-evolving world of advertising, here are some key takeaways from the 2024 Advertising Outlook Report by Mediaocean: -Marketers are gearing up for a diverse digital media landscape, with a focus on social media, digital display/video, and connected TV -AI especially generative AI like ChatGPT, is shaping data analysis and market research -Brand advertising is gaining importance emphasizing measurement and attribution -Bridging the creative-media gap is key for growth Let's navigate these trends together! #advertisingtrends #marketinginsights

From demand-side platforms to real-time bidding, adtech revolutionizes how brands connect with their audience. 💡 Learn about key trends like AI integration and the shift to first-party data, ensuring your marketing strategy stays ahead of the curve: go.stackadapt.com/zr3hi0zd

🚀 Join us THIS Wednesday at 4:10 PM on the ScaleUp Stage at Advertising Week for a deep dive into the future of media with AI-driven decisioning! I’ll be speaking alongside some of the brightest minds in the industry: 🎤 Jeremy Kagan– Our expert moderator from Textbook Ventures 📊 Jacob Davis – Executive Director at CROSSMEDIA USA 📈 Ryan Lammela – Group Director at Butler/Till We're exploring AI’s transformative power in how we bid, buy, and manage media. The change is already happening—don’t miss out on the insights that can shape your strategy in this rapidly evolving space! Whether you’re navigating AI, media, or both, this is a discussion you’ll want to attend. Come learn, engage, and be part of the future of media. 👇👇👇 See you there! https://lnkd.in/eKxDpvD8 #adweek #aw2024 #AIDrivenMedia #ProgrammaticAdvertising #ScaleUpStage #MediaTransformation #AIInMedia #FutureOfAdvertising