Futuresource Consulting’s Post

🎶 Innovating the Soundscape: Tech House Meets Modern Advertising In this project, we explored the intersection of music and storytelling, crafting a subdued Tech House vibe that seamlessly integrates into multi-genre applications like advertisements and commercials. The aim? To capture focus and evoke emotion while delivering a natural, dynamic sound. This project pushed creative boundaries, balancing risk with reward, and demonstrating how diverse sounds can come together to enhance storytelling in modern media. 🔍 What We Used: The Maschine MK3 provided the perfect platform for flexibility, especially with the importance of sample manipulation, while DrumLab drove the groove with its diverse rhythmic possibilities. 🎧 Special thanks to Native Instruments for the tools that made it all possible. #MusicProduction #TechHouse #SoundDesign #NativeInstruments #MaschineMK3 #CreativeAdvertising #AudioInnovation #DrumLab #MusicForMedia #SoundtrackComposer #MusicForCommercials #StorytellingThroughSound

Where does #DigitalAudio go in 2024? Read mine and a host of industry experts' thoughts, as we help ExchangeWire to unpick the future of Digital Audio advertising! https://lnkd.in/em-6xN7Z

Audio industry should get their house in order 🏠 Industry experts call for greater collaboration within the #audio industry and with other media channels - the audio sector should educate agencies and advertisers about its #effectiveness and innovations. Find out more about the challenges and opportunities the industry leaders recognise in today's audio sector, check out the full article below. The Media Leader

How to Connect Your Client’s Audio Ads to Consumers’ Daily Routines https://lnkd.in/gdZ4-M3z

In the ever-evolving soundscape of human communication, audio has transformed from a one-way broadcast medium to an intimate, interactive experience. In this article, go back to the beginning of audio communication, see the history of radio and how it lead to the groundbreaking Roads app, which is redefining the way we share and engage with voice. This is not just a story of technological advancement but a testament to humanity's insatiable desire for connection, understanding, and evolution. https://lnkd.in/eMSa_HZM

Elevating Video Ads: The Crucial Role of High-Quality Audio. High-quality audio is one of the core ingredients in creating a highly engaging video advertisement. Repeatedly, I see compelling visuals coupled with atrocious audio, resulting in an unpleasant listening experience. To avoid this, consider purchasing an external microphone and a pop filter rather than using the built-in camera microphone or a headset microphone. Ensure your studio has appropriate acoustic dampening. If on a budget, this can be achieved with simple duvets or blankets, placed out of frame and resting against the walls. #VideoAdsSuccess #HighQualityAudio #ExternalMicrophone #AudioForVideo #EngagingContentCreation

Digital audio consumption in Ireland is booming! 78% of adults are now listening weekly, presenting a massive opportunity to reach your target audience. Key takeaways from the IAB Ireland "Listen Up" report: ➡️Weekly reach: 3.06 million adults (+280,000) ➡️Growth across formats: Music streaming (69%), online radio (46%), podcasts (38%) ➡️Younger demographics: 18-44 age group, full-time workers, higher income brackets Buymedia's data-driven platform uses the latest insights to identify the right digital audio channels to reach your target audience. Contact Buymedia today: https://lnkd.in/e5b3PZQZ #digitalaudio #buymedia #marketing #advertising #datadrivenadvertising #adtech #increasedroi #effectiveadvertising

Many of our clients have expressed interest in audio advertising for 2025.  So, we thought we would do an informal poll and ask the team “What audio platforms do you listen to? Check out their answers! Also, we would appreciate if you take a minute to let us know your favorite audio platforms. #AudioAds #DigitalMarketing #AgencyLife #Spotify #AppleMusic #streamingaudio

Why Is Your Media Player's Audio Out of Sync? Uncover the reasons why your media player's audio is out of sync and regain control over your viewing experience. https://lnkd.in/ebE9V_AC

Hi Jörg! A nice, ambitious way to kick things off in 2024! 🎉 I look forward to following your journey and hearing how your binaural renderer project evolves. 🔊⏩ Ironically, I think that we are both describing something related, but from opposite directions. 🔊 <> 🎧 Let’s see if we can connect the dots to a gestalt effect. I read that your focus and activity is on simplifying #immersiveaudio content creation & delivery for broadcasters while ensuring that there is no reduction of access or quality for the listeners. #publicmediavalues & #betteraudioforall 🔊 I’ve been trying to understand how to remove barriers on the consumption side. Specifically, dynamic switching between available mixes. That way the audio experience can be optimized for the listener, independent of proprietary formats or specific hardware. #publicmediavalues & #betteraudioforall 🎧   As you mentioned in a previous post, the availability of mixes now available to the audience, via apps or portals, escapes the bandwidth hurdle we faced in previous years. Therefore, as #binauralaudio is essentially available to any pair of headphones, via SOFA for example, the opportunity to use various #immersiveaudio mixes and respective profiles becomes easier (with or without head tracking). Accordingly, I as a listener should have the ability to switch in and out of immersive listening profiles, depending on my listening environment and preferences, regardless of hardware or subscription service. #immersiveaudioforall My current weekend exploration is to understand how mix profiles overlap and might be optimized to reduce the number of mixes & storage that need to be produced to provide “enough” mix options. Or, whether or not #binaural mixes could be automated. I’m imagining it as a reverse sofa of sorts. Perhaps a bit esoteric, but fun, nonetheless. I would love to hear more about implementing “immersive listener experiences” with 🎛️ROAD streaming @DAVID. Count me in on participating and appreciating a next-level audio culture too! I share this vision for our company. All the best, Paul Join the conversation! Click #4300miles to follow or stay in sync with Jörg Stelkens 🔊 & Paul Weiland🎧 as they geek out over #radio & #audio. Previous Post: https://lnkd.in/eC5qehP6