Many thanks, dear Jérôme Bouteiller, for this lightning⚡ interview (and hopefully lighting💡). So, how do we see 2024? - without surprise, advertisers looking for always more performance - the end of 3rd party cookies (if not postponed again by Google), but definitely an opportunity to innovate - the acceleration of Attention, progressively installing itself as a new standard on the branding market, and certainly contributing to reducing the number of ad impressions (ie finally “depolluting” the open web...?) So, in short, only good things! ;) cc Outbrain, Zemanta, Engagement DSP, IAB, Alliance Digitale #OpenWeb
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