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For all those searching for some insights and / or inspiration 🤘🏻Let me know what’s in here for you 🤩 #g2a #gate2adventure #gateready #marketingpodcast #knowhowsharing #marketinginsights

🚀 Exciting News! 🚀 I have revised the advertising rates—making it easier than ever to showcase your product or service to a global audience at unbeatable prices! 🌍✨ Plus, you could also feature on my startup's podcast channel! 🎙️ Don’t miss out on this incredible opportunity to boost your brand. 📢 Get in touch at nishant@themiddleroad.org to learn more. 📧 https://lnkd.in/dxiNANrU #Advertising #GlobalReach #AffordableMarketing #PodcastFeature #BusinessGrowth #MarketingOpportunities #TheMiddleRoad_

💡 From frequent travelers to fans: six ways sports loyalty programs can learn from Frequent Flyer Programs. ✈️⚽ In our latest podcast episode, loyalty experts Gabi Kool and Philip Shelper discussed how Fan Engagement Programs (FEPs) can take inspiration from the proven success of Frequent Flyer Programs (FFPs) to boost fan loyalty, drive revenue, and create deeper emotional connections with fans. In this article, we highlight six of the numerous ways FEPs can learn from FFPs. From building partner ecosystems to monetizing digital engagement, the lessons are clear: sports loyalty programs can help organizations across sport to revolutionize how they engage with fans. Check out the full article to discover more 👉 https://2ly.link/1ztGh #FanEngagement #LoyaltyPrograms #SportsMarketing #CustomerLoyalty #Loylogic #FFP #FEP

Podcast out now: Re-live MeasureCamp Copenhagen 2024. https://lnkd.in/dMJyjb5Z Hear our discussion on Brand Metrics with Tim Ceuppens⁠, ⁠Juliana Jackson⁠, Nikola Krunic⁠, and Denis Golubovskyi from Stape⁠. Together, we unravel some of the complexities and evolving dynamics of brand equity and performance marketing as we move into the 'relationship economy', with a few 😂 along the way! #BrandMarketing #PerformanceMarketing #MeasureCamp #MCCPH24 #MarketingStrategy #BrandEquity #MarketingMix #ConsumerInsights #DataDrivenMarketing #MarketingTrends #DigitalMarketing #MarketingIntegration #ExperienceMarketing #FirstPartyData #MarketingInnovation #MarketingLeadership Photo provided thanks to Lotta Holm!

In advertising, the most powerful tool isn't always the product; it's the imagination of your audience. By creating distinct, memorable, yet subtle ads, you allow consumers to fill in the gaps, building a more personal connection to your brand. Listen to the full episode of my podcast The Billion Dollar Brand with Bryan Elliott here: https://lnkd.in/ehZDgvk7 #Marketing #Strategy #BrandBossHQ

🚀 Exploring the Evolution of Ad Measurement 🚀 In our latest episode of The MarTech Matrix, we dive deep into the complexities of advertising measurement. From the early days of click-based metrics to the nuanced view-through rates, we explore how the industry's approach to measuring success has evolved. Join us as we discuss the challenges and opportunities in attributing value across multiple platforms and publishers. Whether you're a marketer, advertiser, or just fascinated by the digital landscape, this conversation is for you! 🎧 Full podcast episode link in comments. #Incrementality #MediaMeasurement #PerformanceMarketing Measured Cogent Collective Tom Barbaro Trevor Testwuide Nick Stoltz Ali Scullion Matt Matejik

Great episode to check out if you're wondering how #AR is revolutionising the way brands communicate with consumers! There are also a couple of mentions of how AR affects the brain, based on our Mindshare UK report from way back in 2018. Thanks for inviting our Stephen Shaw, Will! #XR #AugmentedReality #ARTrends

Are you coming to Podcast Movement? If so, you won't want to miss this informative panel about the latest capabilities empowering programmatic audio buyers! Our very own CEO, Tamara (Zubatiy) Nelson, PhD will be speaking with Mike Reznick, COO of SoundStack moderated by Flightpath CEO Sean Howard! We hope to see you there! #DirectSales #ProgrammaticSales #Advertising #AdTech #ContextualTargeting

Fans are loyal—but are they emotionally engaged? 💡 The loyalty programs of sports organizations aren’t just about points. It’s about giving fans the recognition they deserve and making them feel truly connected to the club. 💙 Just like a great frequent flyer program can boost emotional engagement between a brand and its customers, sports teams can do the same with their fan engagement programs. This one of the talking points discussed in the last episode of the Loylogic Podcast, when Gabi Kool and Philip Shelper, Certified Loyalty Expert™ discussed how, by using the blueprint for successful frequent flyer programs, sports organizations can truly engage fans, delivering value to all. It’s time to take fan engagement to the next level! ⚽🎯 Listen to the full episode of From FFP to FEP: How loyalty can be the Savior of Sport here: https://lnkd.in/eEkpJTpZ #FanEngagement #LoyaltyPrograms #SportsMarketing #SportsBusiness #Loyalty

Everyone in podcasting is by now familiar with the fact that there can be a little friction between #direct and #programmatic advertising, and that the issue can get pretty complex 😬 . Three experts weigh in on the subject in this panel at Podcast Movement, coming up next month! Catch our own COO Mike Reznick along with Barometer CEO Tamara (Zubatiy) Nelson, PhD and Flightpath CEO Sean Howard in discussion on how monetization works best when different ad products complement each other. Day and time to come shortly.... #audiosimplified #BadAaaS #contextualTargeting #events