Gabriella Mirabelli’s Post

Podcast Marketing: Reaching New Audiences "Did you know 51% of Americans have listened to a podcast? Tap into this growing audience!" Hey marketing agencies! Are you struggling to: Reach new audiences? Increase brand awareness? Drive engagement and conversion? Measure campaign effectiveness? Discover the power of podcast marketing! Step-by-Step Solutions: 1. Identify Your Target Audience: Understand demographics and interests. 2. Choose the Right Podcasts: Align with your brand values. 3. Craft Compelling Ads: Engage listeners with storytelling. 4. Measure and Optimize: Track ROI with promo codes and analytics. Repost to empower your network's marketing capabilities! Follow me for more marketing insights #PodcastMarketing #MarketingAgency #NewAudiences

"If you're not spending a quarter of your energy and marketing budget on building your #brand and increasing your brand awareness... you're really building a dying business." Vibhor Kapoor joined The Marketing Millennials podcast to talk about the importance of full-funnel #marketing in 2024. 🎙️ Listen to the podcast: https://spoti.fi/3xg1nnI #adroll

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

In today’s day and age, there is an overwhelming pressure to use social media to promote and scale our businesses. “You have to use social media!” Everyone seems to say, but is this really true? In a recent conversation with Adrienne Hill, we delved into the challenges of relying solely on social media for growing businesses and whether or not it’s truly necessary. Adrienne shared her journey of struggling with the traditional methods of social media marketing, and how she didn’t want to build a business this way. “I was so determined to build a thriving, healthy business that didn't rely on social media, because I was so traumatized from prospecting and content creation that I was determined to find a way to succeed without that.” In this episode, she and I discuss what Adrienne has done instead to build her own thriving business and how you can implement it in your own businesses, too. If you're ready to explore alternative avenues for audience building and creating a successful business, then be sure to tune in! Listen at https://lnkd.in/gXcBGTZT #BusinessStrategies #PodcastEpisode #podcast #womeninbusiness

🤔 Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are essential questions that just about every social pro has asked themselves.  Hootsuite’s recently launched the 💡 Social Media Consumer Report, a definitive look at why people follow, engage, buy, and break up with brands on social media. It is full of incredibly useful data for marketers Moreover, Sarah Dawley, Hootsuite's esteemed Head of Content, delved into these findings in a recent episode of the Social Pros Podcast. Her discussion covered key insights on consumer behaviour, the influence of AI on authenticity, and effective strategies for engaging content. Listening to Sarah's episode: 🟢 Spotify: https://lnkd.in/eBNuJ4Z8 Get the Full Report here: 👍 https://bit.ly/4bjDcUt #Hootsuite #SocialMedia #Insights #SocialMediaMarketing #B2B #Podcast #DigitalMarketingSpecialist #ConsumerBehaviour #DigitalMarketing #MarketingStrategies #DigitalContent

Understanding your audience is key to creating content that resonates. Research their interests, challenges, and preferences to tailor your episodes effectively. This will help you build a loyal listener base. 🔍 Here are a couple of tips to get you started... Create Audience Personas: Develop detailed profiles of your ideal listeners, including demographics, interests, and listening habits. This helps you visualize who you’re speaking to. Engage on Social Media: Use platforms like Twitter, Instagram, and Facebook to interact with your audience via others who are already creating the content you are looking to share. Participate in discussions, ask questions, and pay attention to their feedback. This direct engagement provides valuable insights into what your audience cares about. Who is your target audience? Let us know in the comments!  If you don't know, leave a comment with what it is you are looking to talk about and we'll share some social media accounts that you should be following and engaging with to learn more about your ideal audience. . . . . . #podcastips #podcasts #podcast101 #podcasting #amplifyou #amplifyourvoice

Podcast advertising is no longer a niche strategy that brands can ignore. It's a powerful platform to reach a highly engaged audience that's actively consuming content. Listeners are 88% more likely to purchase a product advertised compared to other media -- and with an average of 280 million podcast listeners in the US alone, the potential reach is immense. Unlike traditional ad formats, podcasts offer a unique opportunity to build deeper connections with listeners by providing a more intimate and personal listening experience. It allows brands to tell their stories in a way that resonates on a deeper level, building trust and loyalty. Higher ad recall, better brand affinity, and the ability to target specific demographics are just a few of the ways podcast advertising can significantly impact your marketing ROI. #podcastadvertising #digitalmarketing #audienceengagement #redcircle #podcast #advertising

🎙️ Exciting Trends in Digital Marketing: Podcast Advertising 🚀 As the digital landscape evolves, podcast advertising emerges as a powerful tool for brands to engage with their audience on a personal level. 🤝 Podcasts offer a unique space for authentic storytelling and connecting with a captivated audience. Here are a few reasons why podcast advertising is gaining momentum: 1️⃣ Audience Engagement: Podcasts allow brands to connect with consumers during their daily routines, creating a more intimate and lasting impact. 2️⃣ Targeted Reach: With a diverse range of podcasts available, advertisers can precisely target their desired audience based on interests, demographics, and preferences. 3️⃣ Authenticity: Podcast hosts build strong relationships with their listeners, making sponsored content feel more authentic and trustworthy. 4️⃣ Brand Awareness: Podcasts provide an excellent platform for increasing brand awareness and visibility in a saturated digital market. Excited about the potential of podcast advertising in digital marketing! 🚀 Have you explored this avenue for your brand? #DigitalMarketing #PodcastAdvertising #MarketingTrends #BrandEngagement #AdvertisingStrategies #DigitalTransformation #PodcastRevolution #MarketingInnovation Let's discuss the power of podcast advertising in today's digital landscape! Share your thoughts below. 👇

Hey marketing community! What are your go-to marketing podcasts and resources to stay updated? As a millennial, I’m working to create a marketing strategy for Gen Z (and even Gen Alpha) for a Korean beauty brand, and let’s just say I’m feeling a bit... ancient. I mean, I still think people born in 2010 are kids, but nope - they’re trendsetting decision-makers now. My memes are becoming vintage, and I need to get closer to Gen Z culture (and those mini Gen Alphas), especially with the rising influence of K-beauty. Any recommendations to help this millennial catch up? #GenZ #marketing #digitalmarketing #marketingpodcast #marketingstrategy Girls in Marketing Marketer Tips Marketing Week

I am usually very skeptical about fads, but this time I am waiting to see if ‘Over Consumption Core’ on TIK TOK becomes a movement. Interesting Insights on Consumer Behavior from Green Behavior Podcast! I’ve been thinking a lot about how trends like Overconsumption Core on TikTok might be signaling a broader shift in how we approach consumerism. For those who aren’t familiar, Overconsumption Core highlights the absurdity of excessive buying, something we’ve all probably felt overwhelmed by at some point. Recently, I came across some thought-provoking content from the Green Behavior podcast, where Brittany Sierra dives into how these trends, along with deinfluencing, reflect a growing frustration with the constant push to buy more. According to a recent survey by Intuit Credit Karma, 69% of social media users are now resisting the urge to purchase items advertised online—a sign that many are starting to prioritize more mindful and intentional spending. It’s fascinating to think about how this could influence not just our individual purchasing decisions, but also the future of consumerism as a whole. If you’re curious about this topic, I highly recommend checking out the episodes where #BrittanySierra goes into more detail. It’s a great listen and really makes you think! Would love to hear what you all think—are you finding yourself rethinking your purchases these days? #ConsumerBehavior #Sustainability #MarketingTrends #OverconsumptionCore #Deinfluencing #BOF #Voguebusiness