Gaggenau’s Post

Excited to share this client case study on LinkedIn! Campari Group commitment to diversity and creativity is inspiring. Campari, was recommended to us by our clients at Ferrero. We were impressed by Campari's warm and hospitable nature, which aligns with their motto of 'Toasting Life Together'. Through interviews with Campari employees, we discovered a diverse and cosmopolitan organization filled with character and personality. Check out the link to the case study in the comments. During the discovery process, we developed the concept of 'talent mixology', representing the constant interplay of people and ideas at Campari. Check out this case study to see how it influenced the development of their EVP and our creative expression, resulting in a unique 'Signature Mix' that makes Campari an exciting and engaging workplace. #ClientCaseStudy #DiversityandInclusion #Creativity #Campari Universum#employerbrand #Universum CAMPARI FRANCE

Caraiman, a statement among romanians and a beer brand that was relaunched to claim it’s status among beers. Creating a series of brand activations that raised humorous situations around beer was an enjoyable and creative challenge for our team at Mediascope. From Jenga, to the Hookie game and the popular Beer Pong, we delivered stand-out results, beyond expectation for Caraiman, and this is only the beginning. With perfect synergy between the creative, activations and production teams, the entire process was designed with focus on brand experience, brand awareness, customer engagement and last but not least important - waste reduction and sustainability. #eventmanagement #brandactivations #production #mediascope #caraiman #albafest #sustainability #production #inhouse #wood #woodworker #wooddesign #design #exterior #exteriordesign #event #eventsetup #setup #warehouse #horeca #horecadesign #madetobeseen #diy #events #premiumquality #premiumbrand #brand #brandidentity

Thoughtful market expansion without sacrificing on what really matters

How Do Coca-Cola, Starbucks, Evian, and Red Bull Leverage their Respective Brand Stories and Histories to Connect with Consumers? Welcome to a journey through the captivating world of brand mastery, where four iconic giants – Coca-Cola, Starbucks, Evian, and Red Bull – have redefined excellence in their respective domains. Each of these iconic brands stands as a beacon of innovation, creativity, and strategic prowess, carving out unique identities that resonate across the globe. From the effervescent charm of Coca-Cola, a symbol of American culture and marketing genius, to the sophisticated allure of Starbucks, crafting a third place between home and work, these brands exemplify the art of transforming products into cultural phenomena. Dive into the essence of Evian, the epitome of purity and luxury in bottled water, and feel the pulse of Red Bull, a brand that energizes not just its consumers but the very marketing landscape with its high-octane approach. As we unravel their stories, prepare to be inspired by how these brands have not only navigated the complex world of global markets but have become synonymous with innovation, lifestyle, and enduring success. Learn more --> https://lnkd.in/gUg_tpWN #brandmastery #culturalicons #globalbrands #innovationleaders #iconiccampaigns #sustainabilityefforts #digitalengagement #coffeeevolution #socialresponsibilityleadership #redbullrevolution #starbucksexperience #evianglobalsales #cocacolahistory

🌍🍲 Celebrating Diversity Through Food: Our Potluck Event Recap! At Avekshaa Technologies, we believe that #inclusivity and #diversity are the heartbeats of innovation and creativity. Last Friday, we were thrilled to host our Potluck Event at our Mumbai office, where we came together to share and celebrate the diverse cultures that make our team unique! This potluck was more than just a gathering; it was a melting pot of traditions, cuisines, and stories. Here’s what made the event special: 🌟 Cultural Exchange: Colleagues brought dishes that represented their heritage, sharing and learning about the rich culinary traditions from around the world. 🌟 Inclusion: Whether master chefs or kitchen beginners, everyone’s contributions were unique as every flavor mattered! 🌟 Empowerment: Participants embraced the spirit of inclusivity by sharing the stories behind their dishes, and by listening to others with open hearts and minds. At Avekshaa, we understand that every ingredient, much like every individual, plays a crucial role in creating something extraordinary. This event strengthened our bonds, fostered mutual respect, and created lasting memories for the Avekshaa Technologies family!! #Inclusivity #InclusiveWorkplace #PotluckEvent #DiversityAndInclusion #CulturalCelebration #FoodBringsUsTogether

What if ketchup with vodka? Yes, this wired combination has been done by popular brands. Does anyone have the answer? Don't worry, read till the end; you will get to know. Some collaborations may appear unconventional, but here they made it in the right way to connect people with the most connected products of ketchup and vodka. Most of the ketchup are used during party time, and ofcourse, with the vodka. Combining these two products into the same, rising eyebrows prompting curiosity right. However, upon delving deeper into the motivations and strategies behind these partnerships, their logic and reasoning become apparent. At first glance, it may seem like an odd pairing, given the differences in their target audiences and brand identities. Do you know which brands created this collaboration? Still not. Here we go. Heinz X Absolute Vodka—yes, these two brands have made this collaboration. Let's see what the purpose of doing this unusual collaboration. First, to engage their audience in a different way, this is not the first unusual collaboration. Before, most brands had done this. E.g., Barbie and Balmain. To enter a new segment of the market. This will enhance a new market with unique ideas like this. This collaboration got a huge response in Western countries. Follow me to get notified about future brand campaigns and stories like this.      #heinz #absolutevodaka #collaboration #brandcollaboration #ztrategize #heinzxabsoultevodka

🌍🍻 Heineken Studio Chronicles: Navigating Challenges for Future-Ready Success In the Heineken Studio, we recently convened our Global Customer Forum, an insightful gathering in which we addressed the pressing challenges retailers, consumers, and brand suppliers are confronting in today's fast-paced world. While I had the privilege to explore the realms of "Retail Data & Media" our ~90 global customer managers and sales directors, spanning the globe, watched the live broadcast from their offices, reaffirming the importance of global collaboration in these trying times. These are no ordinary times; the retail landscape is undergoing seismic shifts, and consumer behaviors are evolving at an unprecedented pace. Brand suppliers, like HEINEKEN, are entrusted to adapt and provide solutions. Our commitment to addressing these challenges and helping our partners remain "future-fit" was at the core of our content. Learning, sharing, and re-applying best practices are more critical now than ever. We're dedicated to fostering innovation and supporting our global modern trade partners as they navigate uncharted territory. The HEINEKEN Company isn't just about brewing great quality beer; we're forging alliances that stand strong, even in adversity. As we shape the future of beer and beyond, we know that our shared insights and collaborative spirit will be the cornerstone of our collective success. Here's to our ongoing partnership, adaptability, and a world of possibilities as we steer toward a future where success is synonymous with resilience. 🍻 #WeAreHeineken #NavigatingChallenges #FutureReady #eRetail #RetailMedia #RetailIsDetail

Valentine's is a great occasion to show off our Stars and throwback last week's recognition – the HEINEKEN Awards ⭐ Our people could nominate colleagues in 5 categories: ➡ True Togetherness -  a person representing this category for sure is somebody who authentically creates moments and special bonds with people in HEINEKEN Kraków. Winner: Piotr Gegotek 👏 ➡ Develop – a person who represents that category is somebody who embraces learning and growth and doesn’t forget about real conversations. Winner: Anna Choińska 👏 ➡ Deliver - the person who remembers to deliver the goods, play to win, and celebrate success. Winner: Marzena Birczyńska 👏 ➡ Connect - this behavior is about building a culture of belonging but also about learning/sharing and reapplying. Winner: Sanbir Singh 👏 ➡ Shape - in this behavior, we emphasize thinking consumer first and making courageous moves.  Winner: Tatyana Vashkevich 👏 But that’s not all - in addition to that we had a Continuous Process Improvement (CPI) Awards with three categories ➡ Best Project – Joanna Stańczyk, ➡ Best Quick Win – Katarzyna Wesołowska, ➡ Best Idea – Anna Kaczmarczyk,   Big congratulations to our HEINEKEN Stars and all the nominates! 👏 #WeAreHEINEKEN #HEINEKENKrakow #recognition #valentine #celebration #awards

Connecting Familiarity with Your Brand 🎉 Ritz created an Ad that touches on the Holiday activities. 💫 By resonating with the festive spirit and showcasing our products in a relatable way, Ritz successfully humanized their brand and evoked positive emotions among their customers. 💕 For example, they aired the ad during peak festive seasons, capitalizing on the increased traffic and providing the audience with the perfect snacking solution for their journeys. 🚗 This strategic approach not only boosted brand visibility but also drove engagement and sales, paving the way for new opportunities and growth. 🌟 #FestiveSnacking #EmotionalConnections #BrandSuccess #StrategicAdvertising #CaseStudy

Elevating the Everyday: The Artistry of Latte Art In a world that sometimes feels like a whirlwind, it's the little things that can truly brighten our day. Take, for instance, that morning cup of coffee. It's not just about the caffeine; it's about the experience. And one way to turn that daily ritual into something extraordinary is through the mesmerizing world of latte art. Latte art is a testament to the creativity that can flourish in even the simplest moments. It's the delicate dance between steamed milk and rich espresso that transforms a coffee into a canvas. Each swirl, heart, or rosette tells a story, an expression of the barista's skill and passion. But latte art isn't just about aesthetics. It's about craftsmanship, patience, and attention to detail. It's a reminder that in a fast-paced world, there's value in taking a moment to savor the beauty in the everyday. It's a testament to the idea that even the smallest gestures can leave a lasting impact. So, whether you're a coffee connoisseur or simply someone who enjoys the comfort of a warm cup in the morning, take a moment to appreciate the artistry that goes into that latte. It's a reminder that beauty can be found in the simplest of things, and sometimes, it's the little things that make life truly extraordinary. Starbucks Middle East Alshaya Group