👉 Is the Scandinavian design and furniture fair scene dead? 👈
Scandinavia's competition for dominance in the furniture fair scene is intensifying as Stockholm Furniture Fair and 3daysofdesign in Copenhagen gear up for 2025.
For many years Stockholm Furniture Fair has been the leader, known for its large-scale exhibitions that attract global brands and set trends in Nordic design. The strength was its ability to draw a large number of visitors and participants, offering a vast professional network. However, the cost of exhibiting has become a growing concern, with high booth fees, the challenge of constructing temporary spaces and and country in a deep recession. Beyond the financial strain, there's a significant environmental impact, from materials used to build stands to the waste generated during the event. For companies striving to improve their sustainability efforts, this approach conflicts with their future goals. The traditional trade fair model feels increasingly outdated and out of sync with today's global challenges—a trend that has become even more apparent in recent years, especially since the pandemic. Another drawback of Stockholm's event is its timing — it takes place in February, the coldest week of the year (Week 6) compared to other fairs. The harsh winter weather limits outdoor activities and dampens the overall experience.
In contrast, 3 Days of Design held in summer month of June in Copenhagen, offers a intimate, international outdoor party experience. Focused on smaller exhibits and more permanent showrooms which is perceived as more sustainable. It provides visitors with a personal, hands-on networking atmosphere and a more down to earth inviting atmosphere. However, the timing of next year’s event falls during the Swedish holiday Midsommar which doesn't feel so well thought out. It means they will likely lose a significant number (if not all) of the Swedish guests, manufacturers and Swedish staff that works at the Danish companies, as many will be home celebrating their favorite holiday.
Next year will be incredibly exciting to watch unfold. Will Stockholm Furniture Fair finally step up, make the necessary changes, and get things right what the market and manufacturers are looking for? And will the organization behind 3 Days move forward without its Swedish audience and manufacturers and lose a large part of their Scandinavian market??
Stay tuned...
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Thanks to everyone who joined us: Magnus Falk - Bringing luxury to the private home, Mette Bonde Dannemand, Peter Rasmussen, Andreas Engberg, Arto Hiltunen, Dan Karlsen, Henrik Norderhaug, Sara Garrido Talp, Kristaps Meija, Anne Meyer-Liebgott, Carl-Fredrik Ringh, Olga Zatsarnaja, Mindaugas Vepstas, Ricardo Ramalho, Mikkel Brandt Bugge, Kais Zaiane, Ülo Bärendsohn, Marten Leilop, Bjart Hem, Ziba Khayyami, Pia Holst, Søren Emil Kristensen, Kari Haug Trulsen, Carina Jernberg, Magnus Linden, Hans Norrgårds, Isto Porkkala, Sigrun Gudnadottir Lund, Kristian Munk-Schaltz, Rikke Berg Mørch, Marianne Kragsfeldt, Lotta Bengtsson, Titti Wennergren, Martin Helm, Malene Hattens, Arunas Paulauskas, Gintarė Paužė, Trine Appelon Larsen, Per Appelon Larsen 30334080, Tomas Dubinskas, Emma Larsson, Annsophie Nygårds-Kers, Marit Frykhammar, Susanna Jägerlind, Amanda Paulin Thorsen, Kerstin Granvik, Lars Möllerström, Niklas Olsson, Louise Moltke-Hansen, Olga Vinidiktova, Flemming Nørregaard Gjesing, Daiva Kusienė, Stian H-Arnesen, Sara Viken Hetty, Allan Linck, Jan Lübeck Bengtsen, Jesper Hauge Andreasen, Karin Olesen, Dorte Brandt, Maria-Luna Hoydal, Tina Rahbek, Judith Doczy & Marine Danze.