Gania Massi’s Post

For me, business is all about people. Yes, of course you need a brilliant product or service that fulfils the needs & wants of the customer but coupled with this…people buy from people. We’ve all heard it a gazillion times but do you really, genuinely exude this in your business? Last year was a tough one for businesses, large & small. Every sale counted. I anticipate 2024 to be the same. I can’t stand it when I feel I’m being ‘sold to’. Shoehorned into a corner. Alarm bells ring & ‘I’m out’. I definitely buy into people & I hope people buy into me. For me it’s about conversations, relationships, mutual respect, support & customer service. You get out what you put in. Agree? Are you being your authentic, professional self with your clients & customers at the centre of what you do? Is it all about them? Or all about you & what you ‘think’ they want? There’s a difference! How do you bring value to them? What values do you hold in terms of customer service? How do you really know what your customers want & need? Where’s your evidence? Patience. Building strong relationships takes time. As a small business owner this can be a real challenge as eagerness to get off the starting blocks takes over. Get to know your clients. Let them get to know you. Build rapport, like-ability, trust. In the long run it will pay dividends. #smallbusinessowners

Redefining Passive Income for Local Business Owners Imagine stepping into a room, not just any room, but a group consultation that transforms your business in less than two hours. Think it's too good to be true? Our clients don't. They're seeing sales flow into their accounts, and here's how. We've moved beyond the traditional webinar. We're talking about a system that's changing the game for legal, accounting, and real estate professionals. From the moment you decide to host a group consultation, the magic begins. Lead capture? Done. Warming up prospects? Consider it handled. By the time you greet your attendees, they're not just warmed up; they're ready to engage, invest, and become your next success story. This isn't about working harder; it's about working smarter. Our automated sales system ensures that by the time you're delivering your expertise, the audience is not just listening; they're ready to act. It's a carefully orchestrated process that positions you as the undeniable choice in your field. But it's more than just making sales. It's about revolutionising how you view your time and business. Imagine closing your laptop to enjoy life's pleasures, knowing your business is thriving, powered by a system that works even when you don't. Are you ready to step into the spotlight with confidence, knowing every minute is a strategic step towards growth and freedom? Let's transform your approach to business and watch as your bank account and free time flourish. It's time for your business to be the next success story. Interested in learning more? Let's connect and explore how this can be your reality too.

Are you ready to earn more, work less and attract your ideal clients? "Raise Your Rates" is an action-based mini-training that teaches you how to increase your prices with kindness and class. Say goodbye to low-paying, high-demand clients, and hello to a more prosperous and fulfilling business. Done well, raising your prices means: - You’ll earn more, while working fewer hours - You’ll have better-fit clients who appreciate you and don’t make you want to throw your laptop out the window - There’ll be No more go-nowhere conversations with discount-shoppers - Your clients will be far more motivated and engaged with your work which means you’ll get better results, better testimonials and more referrals. Done poorly and clients leave in droves, leaving you none the wiser, and far from richer. Sign up now to elevate your income in just five days!

Would you rather build a business or buy a business? This is a question I asked myself recently as I have explored the opportunities of buying another advisory practice. Every business is different, but the opportunities had me thinking about what I loved about building my own practice, and how life might be different had I been able to purchase one from the beginning instead. What I loved about building my own practice 12 years ago: ➕ There is a real sense of pride when building something from scratch. I appreciate all the hard work that went into the process. Not many people can say they built a business on cold calling and networking. ➕ When you know how hard something is to get, you value it even more. ➕ I got to work and build my business around the clients that I wanted to work with. My average clients are high-income and grow their net worth fast. There is something cool about being around high performers for motivation. ➖ I often worked 12+ hours a day 6 days a week and made very little money the first 5 years in business. I was in a decreasing salary that went away after 3 years. I almost didn't make it. But could I have just bought it? The short answer is maybe. No advisor would have sold me a million-dollar business a decade ago. Even as I review opportunities now I need to make sure that the new practice would seamlessly fit into mine. Just because there is something for sale doesn't mean you have to buy it. But I still need to answer the first question. If I could have bought my practice for 3-6x EBITDA back from the beginning from someone else, I would have done it. I would probably be well ahead of where I am today. But is it better? I don't know. I might have an even larger business than I do today, but I learned a lot of valuable lessons along the way that make me a better advisor because of them. What do you think? Would you prefer to build or buy a business? What industry would you choose? __________ 🔍 Follow me for quick tips, stories, and in-depth financial knowledge

Would you rather build a business or buy a business? This is a question I asked myself recently as I have explored the opportunities of buying another advisory practice. Every business is different, but the opportunities had me thinking about what I loved about building my own practice, and how life might be different had I been able to purchase one from the beginning instead. What I loved about building my own practice 12 years ago: ➕ There is a real sense of pride when building something from scratch. I appreciate all the hard work that went into the process. Not many people can say they built a business on cold calling and networking. ➕ When you know how hard something is to get, you value it even more. ➕ I got to work and build my business around the clients that I wanted to work with. My average clients are high-income and grow their net worth fast. There is something cool about being around high performers for motivation. ➖ I often worked 12+ hours a day 6 days a week and made very little money the first 5 years in business. I was in a decreasing salary that went away after 3 years. I almost didn't make it. But could I have just bought it? The short answer is maybe. No advisor would have sold me a million-dollar business a decade ago. Even as I review opportunities now I need to make sure that the new practice would seamlessly fit into mine. Just because there is something for sale doesn't mean you have to buy it. But I still need to answer the first question. If I could have bought my practice for 3-6x EBITDA back from the beginning from someone else, I would have done it. I would probably be well ahead of where I am today. But is it better? I don't know. I might have an even larger business than I do today, but I learned a lot of valuable lessons along the way that make me a better advisor because of them. What do you think? Would you prefer to build or buy a business? What industry would you choose? __________ 🔍 Follow me for quick tips, stories, and in-depth financial knowledge

POV: It isn’t those high income months that determine the growth trajectory of your business It’s the low incomes ones. Here’s why 👇 It’s how you react and show up when the sales are slower When that potential client says no or ghosts you When people aren’t engaging as much with your content When you aren’t receiving that external validation, that external evidence This determines how fast you’ll grow and ultimately how much money you will make It is the difference between having just one good month and actually watching your business explode consistently and SUSTAINABLY And how you react and show up in these moments is dictated by YOUR RELATIONSHIP WITH MONEY Your relationship with yourself and your own sense of self worth Your ability to hold certainty, self-belief, trust and energy throughout all the ebbs and flows of life and the business is FUNDAMENTAL to wild success It’s KNOWING it is happening for you Leaning into what freedom and success means to you And FEELING it, from your core Without the external evidence And that’s where I come in So if you are ready, it’s time to move 🚀 👉🏻Comment or DM “WAITLIST” now to be the first to hear about my new super low cost (incredibly special) offering coming out next month This is going to CHANGE the game in your business (All those on the list WILL get a discount. Price will go up once it is publicly announced)

Stop judging people based on what you would pay. Quick story. I was at one of my favorite men’s clothing stores and asked the owner a question. What’s the hardest thing to teach a new sales associate? He threw down some business wisdom. Don’t assume a customer thinks the same way you do. Spicy! Let’s say, a suit coat is $750, he said. You might think that is too expensive. No one would buy that. But many customers will pay that and not blink. For many reasons, he said. They like the quality. They like the experience. They like you. It makes them feel good. Let’s press the pause button. As a financial advisor… You may charge by the hour. You may be a fee-only advisor. You may use financial planning fees. You might even get paid a commission. Only one thing matters. How much does your customer value your value? There’s something you should know about high net-worth clients. They are less worried about your price. They are more worried about your presence. They are buying you. So stop judging. Start serving. And you’ll start growing your business.

Feeling stuck in the pricing trap? You're not alone. Many entrepreneurs struggle with setting the right prices for their services. ⦿ Understanding value ⦿ Investment vs. commitment ⦿ Personal vs. client success ⦿ It's a complex balance that many get wrong, leading to frustration and missed opportunities. Good news: It doesn't have to be this confusing. You can master the art of pricing to unlock true client engagement and significantly boost your revenue. In this video, I reveal exactly how to break down the price barrier and uncover the untold truth about pricing and personal investment.

“Show me the incentive and I will show you the outcome” - Charlie Munger Something I wish I knew early in my career 25 years ago I was taught: → high fees are okay if I provide financial planning → sell proprietary products, they pay higher commissions → poor performance can be fixed with good planning → my clients don't need more investment choices → do your job well and you create security Reality: → high fees are a drag on client outcomes → proprietary products benefit the company, not the clients → good performance AND good planning are not mutually exclusive → clients deserve access to what they need, not what the company sells → they can take your job/clients away from you at any time If the company you work for can flip a switch and 📌 lock you out of your computer 📌 stop your pay 📌 give YOUR clients to other advisors You don't have a "business". You have a job Want to own your book of business and experience the freedom of being an Independent advisor? DM me for a confidential chat and I will answer all your questions You and your clients deserve better Follow me on LinkedIn: https://lnkd.in/gRY9jhEy