GANT’s Post

What is a luxury brand seeking when choosing an ambassador from a different field? Like why would a luxury bag/suitcase brand select a presenter from music? Luxury brands often look beyond their immediate industry when selecting brand ambassadors, and there are several strategic reasons for this: 1. Expanded reach: By partnering with celebrities from diverse fields, brands can tap into new audiences and demographics they might not otherwise reach. 2. Cultural relevance: Musicians, athletes, and actors often represent current cultural trends, helping the brand stay relevant and connected to contemporary lifestyle. 3. Aspirational appeal: Celebrities embody success and glamour, qualities that luxury brands want to associate with their products. 4. Storytelling opportunities: An ambassador from a different field allows the brand to create unique narratives that go beyond the product itself. 5. Emotional connection: Fans often feel a strong connection to their favorite artists or personalities, which can transfer to the brand. 6. Lifestyle alignment: Many luxury brands sell more than just products – they sell a lifestyle. A musician, for instance, might embody the jet-setting, sophisticated image the brand wants to project. 7. Fresh perspective: Collaborating with individuals from different industries can bring new ideas and creativity to the brand's image and product design. 8. Global appeal: International celebrities can help brands expand their presence in global markets. By choosing ambassadors from various fields, luxury brands aim to create a multi-faceted brand image that resonates with a diverse, affluent audience while maintaining their premium positioning. #brandambassadors #correctmarketing

At Cannes this year, luxury meets cinema with three films, including a new thriller by Jacques Audiard, co-produced by Saint Laurent Productions. In a fascinating Le Monde interview, Marjorie Cessac and Gregory Gray from Summit Communication Group into this trend. We at Biography Films applaud their insights on how luxury brands are now influencing cinema, expanding their reach and enriching their narrative impact. Explore the details in the full article: Read More ⬇ #filmindustry #cannes2024 #luxurybrands #biographyfilms

Prior art/ rights searches must now include Traditional Cultural Expressions. Louis Vuitton, whose blouse designs drew inspiration from traditional Romanian blouse motifs, is not the first company to be publicly exposed for this type of issue. In another field of intellectual property, patents, WIPO recently adopted a treaty requiring patent applicants to disclose the origin of genetic resources and associated traditional knowledge in their applications. Respect for the know-how, cultural traditions, and genetic resources within indigenous communities is clearly on the agenda and requires increased vigilance from all economic actors. Collaborating with these indigenous communities by using project mediation is a path that creates opportunities for all stakeholders. #Genetic ressources and associated knowledge #wipo treaty #traditional cultural expressions #patents #trademarks # project mediation https://lnkd.in/espDq6Sr

We are delighted to present 'All Tied Up', the latest April issue of VO+, now available! In this issue we talk about the culture and value of jewellery today, the importance of preserving a renewed classicism and macroeconomic scenarios from East to West, with a special focus on Angola. Read my editor's letter through the link below VO+ Jewels & Luxury Magazine

The Allure of Diamond Jewelry Persists: Lab-Grown Diamonds Stand as a Catalyst for Revitalizing the Diamond and Jewelry Industry   As we begin 2024, I see a resurgence and resilience—a new era where diamond jewelry captures the imagination of younger generations. Lab-grown diamonds, once viewed skeptically, now stand as a catalyst for revitalizing the diamond industry.   The accessibility of luxury items, exemplified by lab-grown diamond jewelry, intensifies the desire for larger diamonds, be they mined or lab-grown. This shift is poised to ignite a renewed passion for diamond jewelry, transforming it from a luxury to a necessity. In a world where symbols of love endure, our pursuit of beauty becomes more accessible, marking the start of a jewelry revolution characterized by attainable luxury. Anil Prabhakar Lab Grown Diamond Times Magazine   #diamonds #labgrowndiamonds #mineddiamonds #jewelry #jewellry https://lnkd.in/gbB6txzQ

A very nice picture with lots of detail.

See my notes

Check out our conversation with #Kpop icon, (G)I-DLE member, and Fendi ambassador YUQI about her new solo era and more. Read: https://lnkd.in/gyJvDHgd

To embody the era of a high-class woman, it is essential to adopt a lifestyle that reflects poise, elegance, and sophistication.