We commissioned a survey and found that 86% of parents observe a boost in their child's confidence when they express creativity through fashion. That's why our new back-to-school campaign is focused on allowing kids to express their originality with a fresh assortment of elevated and trend-forward styles in GapKids that ensure they kick off the school year feeling like their most confident selves. “This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.” Check out the next generation of artistic originals in the campaign film, "Just dance." #JustDanceWithGap https://lnkd.in/exbKkqXK
Another masterclass in multi-generational relevance. Feels like culture. Functions as marketing. Performs as $$$$$. That’s something we can all dance to. Nicely done.
Do the chickens have large talons?
This so cute I love this with kids expressing how they feel with music I love it
What a great commercial!! This is how kids want to feel in their new clothes! ❤️❤️❤️
A remake of the Jungle music video but with kids. Nice very original.
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This. Is. Top Tier. Way to go Gap!
For the Culture. The brand DNA ✨
Absolutely LOVE this.
Founder & CEO, Invisible Dynamics. Chairman, Formula Fig. Previously: Aritzia, ASYSTEM, Wednesday.
3moDo it from your heart 💚