Gap’s Post

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We commissioned a survey and found that 86% of parents observe a boost in their child's confidence when they express creativity through fashion. That's why our new back-to-school campaign is focused on allowing kids to express their originality with a fresh assortment of elevated and trend-forward styles in GapKids that ensure they kick off the school year feeling like their most confident selves. “This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.” Check out the next generation of artistic originals in the campaign film, "Just dance." #JustDanceWithGap https://lnkd.in/exbKkqXK

Oli Walsh

Founder & CEO, Invisible Dynamics. Chairman, Formula Fig. Previously: Aritzia, ASYSTEM, Wednesday.

3mo

Do it from your heart 💚

Scott Witt

Founder & Chief Brand Officer of Parlance

3mo

Another masterclass in multi-generational relevance. Feels like culture. Functions as marketing. Performs as $$$$$. That’s something we can all dance to. Nicely done.

Calvin George Leung

VP Head of Creative at Gap

3mo

Do the chickens have large talons?

Brisa Avila

Senior leader Oldnavy

3mo

This so cute I love this with kids expressing how they feel with music I love it

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Andrea Handy

Inventory Strategy & Analytics | Inventory Management | Company Planning | Financial Literacy Educator | People Leader I Resource Connector

3mo

What a great commercial!! This is how kids want to feel in their new clothes! ❤️❤️❤️

Eduardo Figueroa

Founder at DDA / Creative Producer / Photographer

3mo

A remake of the Jungle music video but with kids. Nice very original.

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Rutger J.

General Manager Gap Footwear - SUGI International LTD.

3mo

💙💙💙

Whitney Long

Retail Marketing & Consumer Journey Expert

3mo

This. Is. Top Tier. Way to go Gap!

For the Culture. The brand DNA ✨

Lauren Gallo-Rodriguez

Senior Brand Marketing & Creative Leader | Ad Age 40 Under 40 | Forbes 30 Under 30 | Board Advisor

3mo

Absolutely LOVE this.

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