Garima Mamgain’s Post

5 key elements to differentiate your company in a crowded market ⤵ 1. Best-fit customer. Identify who buys the fastest, spends the most, and returns the most often. Focus on those who desperately need and benefit from what you sell. ╳ "We sell to anyone." ✓ "We target small business owners who need fast, reliable marketing solutions." 2. Maturity stage. Understand how aware your target market is of its problem. If the market is mature, differentiate from competitors. If it's new, focus on competitive alternatives. ╳ "We are just another marketing agency." ✓ "We offer unique, cutting-edge solutions that outshine traditional methods." 3. Problems and limitations. Know what your ideal customer is trying to solve or accomplish and what's getting in their way. Identify the villain and what's at stake. ╳ "Our clients need marketing." ✓ "Our clients struggle with outdated marketing tactics that don't yield results." 4. Capabilities. Show how your product/service addresses both the job they’re trying to do and the limitations of their current methods. ╳ "We provide marketing services." ✓ "We offer innovative marketing strategies that solve our clients' toughest challenges." 5. Promise. Highlight the outcomes and superpowers your product/service offers. ╳ "We help businesses grow." ✓ "We empower small businesses to dominate their market with unparalleled marketing expertise." Answering these questions will help you carve out a unique space in a sea of sameness, and most importantly, in the mind of your ideal customers.

Is your marketing being undermined by operational inefficiencies? Discover the top 11 signs that could hindering your marketing team's effectiveness and impede business growth. From budget misallocation to misaligned sales strategies, these pitfalls can derail even the best marketing efforts. Don't let your operations sabotage your success! #MarketingStrategy #BusinessOperations #DemandGeneration #GrowthMarketing

When I was a Marketing Manager back in around 2013 I found it difficult to write marketing objectives that weren't a list of tactics. If you struggle to write marketing objectives it's usually because you're trying to rush past them to go to the fun stuff (planning your activities and campaigns). It's so important to slow down and get them right, otherwise what happens is your entire strategy goes down the wrong path. When writing your marketing objectives some useful questions to ask include: 1. Is this an objective or an activity/ tactic? 2. How does this directly link with an overarching business focus area? 3. Does this get to the root of the issue we are facing, or does it simply paper over the cracks? Here's an example of a poor marketing objective and a stronger one to help you see how we should be setting them up. Scenario: your business is losing customers to a cheaper competitor and marketing needs to help turn this around Poor objective: develop a customer comms campaign that leads to setting up meetings with customers to keep them with us and increase our retention rate by 10% Good objective: better understand what our customers want and help the business deliver that to reduce price sensitivity and increase retention rates From there, I will then have a key result around improving retention rates, however the objective itself gets under the issue. Why are customers leaving us? How can we help them see it's best not to go with the cheaper option. The strategies and tactics that will be born from the second objective I shared will be more transformational for both the business AND the customer since it's about figuring out how to better meet customer needs. The first would put a plaster over the much deeper issue that customers are leaving. Let me know in comments how you currently create marketing objectives and any challenges you have faced in the past with this. 👇 #marketingplan #b2bmarketing #marketingmanager

Business owners, it may not be too late in the year to adjust your overall marketing strategy to ensure your sales numbers wind up where you want them. If your goal is indeed to increase sales, what metrics are you using to calculate whether you’ve achieved adequate growth? You should be able to lay out these metrics in a report or chart to help you determine whether your money has been well spent so far. It’s also imperative to track sources of new business, as well as leads and customers. Keep tabs on the impact of marketing efforts on brand awareness, too. We can assist you in analyzing your marketing costs and picking the right ways to measure this mission-critical activity. https://hubs.ly/Q020Q4gp0 . . . . #MarketingStrategy #MarketingTips #BusinessGrowth #ROI #MarketingMetrics #LeadGeneration #SalesGoals #BusinessInsights #PerformanceReview #DigitalMarketing #SocialMediaMarketing #MarketingAdjustments #SeasonalMarketing #BusinessOwners #SmallBizTips #ConversionRate #Branding #MarketingInvestment #MarketingAnalytics #MarketingOptimization

Are you torn between the speed of sales and the long-term strategy of marketing? Discover how marketing strategies can drive immediate growth while ensuring brand sustainability in Impact's recent blog post. 🔹 Explore how marketing can boost sales while maintaining longevity 🔹 Learn about the symbiotic relationship between marketing and sales teams 🔹 Uncover the difference between marketing strategy and tactics 🔹 Discover five key marketing strategies designed to enhance sales Share your thoughts and feelings on how marketing can revolutionize the sales game! https://lnkd.in/gBBQ5Q6u

Are you tracking the right metrics to drive business growth and revenue?" Unlock the secret sauce to marketing success with this latest infographic. As a Chief Marketing Officer, you're constantly navigating the ever-changing landscape of marketing metrics. With so many numbers to crunch, it's easy to get lost in the noise. But what if you could focus on the metrics that truly matter? This latest infographic reveals the top metrics every Chief Marketing Officer should track to drive real results. From customer acquisition costs to social media engagement, these metrics got you covered. Discover the essential metrics to: ✓Boost conversions and revenue growth ✓Enhance customer experience and satisfaction ✓Optimize marketing spend and ROI ✓Drive brand awareness and engagement, etc. Don't let metrics mayhem hold you back from achieving marketing mastery. By tracking these essential metrics, you'll unlock the secrets to data-driven success, drive business growth, and stay ahead of the competition. Thank you Ext. Marketing for the image

Navigating the complexities of a sales funnel can be daunting. From capturing leads to converting them into loyal customers, each step presents unique challenges. I understand the frustration of losing potential clients at different stages and the pressure of implementing effective strategies. You're not alone in this journey. Let's explore ways to optimize your sales funnel together. Remember, every challenge faced is a step toward mastering the process. Jean Baguette 🚀 | Digital Marketing with Monsieur Click | Elevating brands through AI-powered strategies 🤖✨"

Revolutionize your marketing game with a customer-first approach! Supercharge sales by 52% with these strategies! #CustomerFirst #DigitalMarketing #SalesBoost #MarketingSuccess #CustomerCentric #BusinessGrowth #IncreaseSales #MarketingStrategy https://lnkd.in/gxqhMXmr

Don't let the challenges of modern marketing slow your business growth down! You'll realise I go quite deep into your strategy when you work with me. Why, What, Where, When, How etc. You might think I'm asking some annoying and obscure questions, but my best clients (and these are the ones who see growth) trust me and give me what I need. ✔️ They then see that social media or email marketing is just the tip of the iceberg. A robust, successful marketing strategy assesses in detail things like the market, competitors, budget, goals etc. that will guide everything I do. And guess what - I'm not here to pull together a random marketing plan, full of random activities that don't support your goals. If it's not aligned commercially, why do it? If it's not adding value, take it off the list. ✔️ To make life easier and more predictable for you I have created a few packages that will support your plans and objectives here: https://lnkd.in/euKraVMQ My digital marketing retainer packages are a sustainable, cost-effective solution for small and medium-sized businesses to access ongoing, cohesive marketing services without paying for each specialist, campaign, or project individually. ✔️ Predictable - Easy - Reliable #marketingstrategy #marketingplan #B2Bmarketing #smesupport #smallbusinessmarketing #digitalamarketing #marketingretainer

Dollars and sense. The essence of every business, distilled down to two key ingredients. But how do you whip up a recipe for success using just these? Enter digital marketing, your master chef in the world of sales and revenue generation. Let's paint a picture. You've got a service or a product. It's good, it's valuable, and most importantly, it's ready to solve problems. But it's facing a Herculean task – reaching out to the right people, at the right time. That's where digital marketing strides onto the scene. It doesn’t try to throw everyone into the same mould. Instead, it takes the time to understand, to segment, and to target. Imagine an email campaign, tailored to appeal to the unique preferences of each customer. Or a social media strategy, crafted to stir engagement and sow seeds of brand loyalty. Even a website, designed for seamless user experience and high conversions – these are the tools digital marketing brings to the table. It’s like having a compass that points not just to the north, but to increased sales leads, improved customer relationships, and sustainable business growth. So, are you ready to wield the power of digital marketing to drive your sales, and are you open to discovering new tools and strategies to deploy?