Gary Bradford’s Post

View profile for Gary Bradford

Yuba County Supervisor & Yuba Water Agency Director

Link to an article about Enterprise Rancheria’s purchase of the 350 acres between Hard Rock & Toyota Amphitheater with some details about proposed developments in that area. I had a meeting last week with the consultant doing the master planning. The future is exciting! https://lnkd.in/gKDkJRB9 Casino President Mark Birtha said Enterprise Rancheria is in contract to acquire 350 neighboring acres to the casino north of Wheatland, and is in early talks for concepts and infrastructure needs to develop it. "We'd like to focus on long-term planning for the sports entertainment zone," Birtha said, noting the land, between the casino and the Toyota Amphitheatre on Forty Mile Road, has that designation from Yuba County. "We're focusing on what would be best for the region." Birtha said the casino leadership, tribal members, county residents and others have discussed a number of concepts for the property, which is largely undeveloped agricultural land now. Though none are set in stone, he said, those concepts include: • An indoor-outdoor lifestyle retail destination, with both big-box and boutique stores. • A festival/entertainment district. • Premium retail outlets. • A venue for rodeo events with a nod toward the casino's neighbor across Forty Mile Road, the Flying U Rodeo. • Venues to attract visitors such as convention centers and more hotels and dining. • Even a possible racetrack, calling back to plans the county envisioned when it created the district nearly 30 years ago. The concept is meant to result in a destination for people living three or more hours away, Birtha said, saying of the retail for example, "that's not a strip mall." More clarity to the concept, as well as timing to develop, should come in early 2025, he said, adding the tribe is looking for development partners to help carry out and refine the concept.

  • No alternative text description for this image
Jimmy Tuan Bui

Director @ LT ENTERTAINMENT | VIETV FLORIDA | CEO/CFO Certification

4mo

Congrats!

Like
Reply
Sheila Sharma

Tech Savvy HR Professional | Driving Workforce Transformation through Innovative HR Solutions

4mo

Congratulations! With Enterprise Rancheria purchasing the land hopefully they can control the parking situation. That is one incredible nightmare leaving the amphitheater. Speaking from experience at several events.

Like
Reply
Michael Rable

Business Owner at Michael L Rable

4mo

Exciting opportunity!

Like
Reply
Ben Mammina

Owner's Representative - Hospitality, Gaming and Entertainment

4mo

Let's jump on a call Mark.

Like
Reply
David J Alvarez

• Food Network Champion •

4mo

Movie theater with dinner and a bar

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics