Link to an article about Enterprise Rancheria’s purchase of the 350 acres between Hard Rock & Toyota Amphitheater with some details about proposed developments in that area. I had a meeting last week with the consultant doing the master planning. The future is exciting! https://lnkd.in/gKDkJRB9 Casino President Mark Birtha said Enterprise Rancheria is in contract to acquire 350 neighboring acres to the casino north of Wheatland, and is in early talks for concepts and infrastructure needs to develop it. "We'd like to focus on long-term planning for the sports entertainment zone," Birtha said, noting the land, between the casino and the Toyota Amphitheatre on Forty Mile Road, has that designation from Yuba County. "We're focusing on what would be best for the region." Birtha said the casino leadership, tribal members, county residents and others have discussed a number of concepts for the property, which is largely undeveloped agricultural land now. Though none are set in stone, he said, those concepts include: • An indoor-outdoor lifestyle retail destination, with both big-box and boutique stores. • A festival/entertainment district. • Premium retail outlets. • A venue for rodeo events with a nod toward the casino's neighbor across Forty Mile Road, the Flying U Rodeo. • Venues to attract visitors such as convention centers and more hotels and dining. • Even a possible racetrack, calling back to plans the county envisioned when it created the district nearly 30 years ago. The concept is meant to result in a destination for people living three or more hours away, Birtha said, saying of the retail for example, "that's not a strip mall." More clarity to the concept, as well as timing to develop, should come in early 2025, he said, adding the tribe is looking for development partners to help carry out and refine the concept.
Congrats!
Congratulations! With Enterprise Rancheria purchasing the land hopefully they can control the parking situation. That is one incredible nightmare leaving the amphitheater. Speaking from experience at several events.
Exciting opportunity!
Let's jump on a call Mark.
Movie theater with dinner and a bar
Congrats Gary! This is exciting
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