🤔 What is Behind the Rise of Niche Streaming Services Nowadays? In an era where content is king, the growing popularity of niche streaming services offers a fascinating insight into the evolving tastes and preferences of today's audience. But what exactly is driving this trend? Below are some factors which I think are the catalysts of this trend. 🎯 Targeted Content: Niche streaming services like MUBI (for arthouse cinema lovers), Crunchyroll (a paradise for anime fans), and Gaia (focusing on mindfulness and wellness) are thriving by delivering highly specialized content. They're not just offering programs; they're curating experiences tailored to specific interests and passions. Personally, the niche content I seek is coverage of pro disc golf events, live streams of my favourite bands, magicians and vintage VW repair/restoration videos. 🌍 Cultural Shifts: As global connectivity grows, so does the appetite for diverse content. These platforms cater to cultural nuances, offering a space for underrepresented genres and communities to shine. They're breaking the mold of mainstream media, giving voice and visibility to unique narratives. 💬 Community and Connection: Niche services often foster a sense of community, connecting viewers with shared interests. This not only enhances the viewing experience but also builds loyalty and engagement. Your 'tribe' is out there, and there is likely a video service unique to your 'tribe'! What do you think sets them apart from mainstream platforms? Let me know which niche video services you use, post them in the comments. 🖋 📜 #ott #streamingvideo #nichecontent
You are talking our language Gary!
... ROKU, as manufacturer & distributor, has done a lot to ramp-up the offerings with a wide diversity of streamers. As example, the once popular 'Carol Burnett Show' is a stand-alone streamer. Looking for re-runs of 'Johnny Carson'? Same. ~ Plus, 'Cinevault' on ROKU (in various iterations) has Classic, Western, or Samuel Goldwyn Productions. There's focused travel, medical, choral, BBC, historical or 'B-roll' content. AND, it is possible to add the bigger players, like Youtube or Netflix, to the roster.
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Media Consultant, Researcher, and Educator | Niche Streaming, Immersive, DOOH
8moHi Gary, you're talking my language! I will send you my thesis. I would add that what makes niche streaming unique and highly attractive is their "boutique", "if you know, you know" nature. Niche services program with a sense of authority and authenticity that deeply resonates with viewers and those viewers are found over the world. You can watch Japanese anime on lots of different services, but if you are really a dedicated, hardcore fan you will go to Crunchyroll because they are the genre authority.