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Does that add value to having the operator service? Is that sufficient to offset the base non-content part of the service? That is what every operator needs to be working on right now.

Reflecting on the #evolution of #entertainment, it's fascinating to see how far we've come since the first drive-in movie theater opened in 1933. That #innovative leap allowed people to enjoy movies from the comfort of their cars. Fast forward to today, and 83% of U.S. households have at least one streaming service, bringing a world of entertainment right into our living rooms. This shift not only shows how #technology has transformed our viewing habits but also highlights our enduring desire for #convenience and #accessibility in our entertainment choices. What will the next evolution bring?

📊 The proof is in the results! A 15% boost in NPS is no small feat, and that's exactly what Cineplex achieved by enhancing their streaming performance with MediaMelon’s cutting-edge QoE analytics. 👏 Proud to be part of the team that helped optimize the viewer experience, reduce churn, and minimize support calls with real-time insights! If you want to see how MediaMelon transforms streaming platforms, check out the case study below! 🚀 #MMImpactStory #StreamingSuccess #MediaMelon #Cineplex #StreamingAnalytics #OTT #TechThatMatters

Here’s why the rise of OTT is giving cinemas a hard show. The pandemic-era surge in OTT platforms has significantly impacted cinemas and multiplexes, changing the landscape of movie-watching. Since the global pandemic, cinema revenues have seen a steep fall as audiences shifted to streaming services. This decline is further complicated by factors like elections and cricket events, prompting multiplexes to rethink their strategies. Multiplexes are negotiating partnerships with mall developers, seeking revenue-sharing models instead of traditional leases. Not only this, multiplex chains are also adopting capital-light strategies, reducing expenditure on new screens, and focusing on profitable growth. The aim is to open fewer, strategically located screens while shutting down non-performing ones. The law of survival of the fittest leaves no one and… The cinema industry must innovate and adapt to sustain itself in the evolving entertainment ecosystem. Do you think its multiplexes are approaching their near end with the rise of OTT? #riseofOTT #cinemaDownfall #PVR

Session 1 on 'Immersive Technologies in Broadcasting,' chaired by Mr. Vishal Arya (Tata Play Ltd.), features insights from industry leaders including Meta, Ericsson, Dolby, and more, exploring how immersive tech is transforming broadcasting. #Broadcasting #ImmersiveTech #TRAI

Buckle up for a ride through endless video viewing moments! Now that the holiday season is over, our wheels are grinding again. We're on a mission to deliver your premium streamed contents right to your screen, free from any pesky distractions. Wherever the journey takes us, your entertainment comes first. #EdgeComputing #StreamingMedia #OTT #MediaandEntertainment

We are just one week away from Cannes! Schedule time with our team—Mark Williams and Jeremy Haft—to discuss how Digital Remedy “Cannes” take your campaign performance to new heights. Anyone for a little Converged TV talk over Canapés? Digital audio over escargot? Creative Suite over steak frites? CTV over crêpes? We can keep going... 😉 #DigitalRemedy #PerformanceMarketing #Cannes2024 #CannesLions #AdTech #CampaignGrowth #MediaStrategy #Networking #DigitalAdvertising

Entertainment in 2024: The Digital Revolution Continues #entertainmenttrends2024 #streamingplatforms #virtualreality #digitalentertainment #futureofentertainment #EntertainmentIn2024 #Entertainment

Ready to catch the CTV wave? 📺 Uncover the secrets behind its growth in our upcoming CTV report. Don't miss the launch – it's time to ride the current of success! 🚀 #CTV #OTT #ConnectedTV #AdvertisingTrends #LaunchingSoon #VDOAI

10% Discount if You Scroll Down! Are you attending NAB Show 2024? One of the best ways to optimize your time and dive deep into topics most relevant to you and your business is to take a Show Floor Tour. One near and dear to my heart because of my many years in TV is this year's "Evolution of TV & Video" tour, hosted by the future-focused media industry consultant and very experienced guide Tim Hanlon, Founder & CEO of The Vertere Group, LLC. At the end of the video below, my StoryTech colleague Lori H. Schwartz asked Tim what he was most excited to see on the tour. Tim replied, paraphrasing, "I'm most excited to see how streaming technology is evolving to make the television experience more realistic and legitimate for younger audiences who truly want to consume in different ways than sitting back and watching on a giant screen." The tour will cover: 🎰 Broadcast and streaming distribution 🎰 Video content creation and production 🎰 Delivery latency Interactivity and personalization 🎰 Measurement and data analytics 🎰 Viewer guidance and navigation Special thanks to this tour's sponsor, Amagi Corporation, and the company's EVP, Global SaaS Sales Dan Marshall, who contributed significantly to the upcoming NAB Trends Report. During the tour, Dan will share really interesting insights on the future of TV and video and how broadcasters and content owners can unleash the power of unified cloud workflows to reach audiences across traditional cable, CTV, D2C apps, and FAST platforms Learn more about the (very reasonably priced!) tours and book them at: https://lnkd.in/gEfnx9Fb DM me if you're interested in a 10% discount. ##NAB #NABshow #NAB2024  #video #TV #television #technology #StoryTech #streaming #FAST #AI #artificialintelligence #content #production #data #measurement #contentdistribution #SaaS