Gatesman’s Post

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept of incrementality and knowing when to pivot to new channels for better growth💰 Get the whole conversation here - https://lnkd.in/edM975ZX

Previewing your products and offering prospects the opportunity to purchase first in the market, like at the PositiveMedia upfronts, is crucial for several reasons: Building Anticipation: Showcasing upcoming products creates excitement and anticipation among potential customers. It helps generate buzz and interest before the official launch. Early Feedback: Early previews allow you to gather valuable feedback from prospects. This can help you make any necessary adjustments or improvements before the full market release. Exclusive Access: Offering first-in-market opportunities makes your prospects feel valued and special. It creates a sense of exclusivity and urgency, encouraging them to act quickly. Market Positioning: Being the first to offer new products can position your brand as an innovator and leader in the industry. It sets you apart from competitors and can attract media attention. Strengthening Relationships: Events like upfronts provide a platform to engage directly with your audience. Building these relationships can lead to increased loyalty and long-term customer retention. Sales Boost: Early access can drive initial sales and create momentum for your product launch. It helps establish a strong market presence right from the start. By leveraging these benefits, PositiveMedia can effectively introduce new products, enhance brand reputation, and drive business growth. Come and see for yourself 🌟

Decentralized social media protocols are the next important step. Own your account name and be independent of centralized platforms. https://lnkd.in/gVjGkStX #DeSo #web3

Join me on Feb. 29 to get a preview of our new Media Suite platform! Not only will you learn about how the Media Suite can help you optimize your PR campaigns, but you also get a free press release credit for listening to me talk!

At the time, this was Magic: The Gathering's most-viewed video. Since then, they've retconned the origin (happens often in genre entertainment), so it's now unlisted. This began with an impromptu pitch in a meeting. The CEO wanted a trailer to be used as part of a presentation deck for a proposed Magic movie, and they were already working with a firm in L.A. toward that end. Before I got involved, there had been a few attempts at a script — some from R&D; at least one from my CD — all were nixed. So here I am, in a meeting with that CD, my AD, and the MarCom VP. While we're talking, words and images start to form in my mind. I jot them down. And then chime in with, "My name is Gideon, and I'm about to die..." The MarCom VP was thrilled. She asked me to write it up and come back asap. Fifteen minutes later, she and I took it the CEO's office. I pitched it. He loved it. So much so, that he decided he wanted to make it the foundation of that year's acquisition campaign. So that's what we did. I chose Gideon because he was one of the lesser Planeswalkers. A "white" (Magic has five colors, representing character/power types) character (white is not that aggro) that fans weren't really passionate about. Of course, I first thought of two of the more popular Planeswalkers, but they already had too much lore, and thus baggage, and would come with passionate fans inside and outside our offices, and therefore came with all sorts intractable opinions, which was confirmed by the R&D story guy telling me that she (and three others) were off-limits (his was one of the rejected scripts, btw). There were some grumblings about using Gideon (R&D generally hated MarCom, along with advertising efforts to reach new players), but they soon dissipated after it was shown to cheers and applause at the all-hands meeting. I suspect those naysayers were thinking it would go nowhere beyond our walls. The video was an immediate YouTube hit, with fans clamoring for it to be made into a movie. The one we'd wanted to make. Alas. The Magic movie (latest is that it may become a Netflix streamer) is still in development. The featured character will be...Gideon. What do you think? https://lnkd.in/gR6-fxdA #WizardsOfTheCoast #MagicTheGathering #Magic #MTG #Hasbro #WotC #DuelsOfThePlaneswalkers #tcg #games #toys #movie

Women in Aviation Las Vegas Chapter has an IG page. Scan the QR code below and follow our page for all things aviation in our chapter!

#SocialMediaWorks ❗ But remember, every channel is nuanced. Reserve your spot at our live event - today, April 18 at 1 PM - while Lori Jo Vest and Kiley Metcalfe cover how every channel requires its own strategy. Register: https://loom.ly/tALHvYQ #digitalmarketing #socialmediamarketing #socialmedia

Scoring a big media placement makes us PR people feel particularly charmed! Follow tips for media pitching that Inspire's media relations lead, Sherri Kirk, shared in PRNEWS to bring good fortune to your media relations efforts. 🍀 Carefully monitor the news because it can open a treasure trove of news-jacking opportunities 🍀 Remember that you lepre-can (and should) tailor your pitch to suit the journalist 🍀 Create a magical headline 🍀 Customize pitches, focusing on delivering key amulets (for message development)

Check out my media page!