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Evidence-Backed Solutions for Building Organizational Adaptability

From Bill Saporito at the The New York Times writing about Boeing "What got lost in all this shuffling is a corporate culture that once prized engineering and safety, replaced by one that seemed to be more focused on delivering [shorterm] profits over perfection." If ever there was a case study for why culture matters to performance this is it. Culture is a reflection of values and it influences every decision that the organization makes. Note: I added [short term] because, in the long term, there is no tradeoff between safety and profits. In our research, we have seen organizations with high-performing cultures outpace their counterparts by huge margins (an average of 5x on revenue growth).

Opinion | Boeing Made a Change to Its Corporate Culture Decades Ago. Now It’s Paying the Price.

Opinion | Boeing Made a Change to Its Corporate Culture Decades Ago. Now It’s Paying the Price.

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Barry Eustance

CMgr MCMI | Helping You Seize Real Opportunity from Change | Principal Consultant The Sixsess Consultancy | Change & Transformation | Airline & Aviation | Industrial Relations |Trusted Advisory | Management Consultancy

9mo

Gaurav Gupta the point is well made. As ever the trade-off between safety versus shareholder returns in a safety-critical environment or industry is likely to be a losing one. When a culture evolves to put shareholder returns and renumeration ahead of core values and safety, the result can be catastrophic. The 737 Max Lionair and Ethiopian crashes killed 346 people. The cost to the manufacturer was both reputational and financial - estimated at $20BN in costs, and $60Bn in cancelled orders. For the 346 and their families the cost is incalculable. What were the root causes? A "race to market" versus the A320 Neo, rushed assembly practices, or the more deeply rooted, post 1997-acquisition, culture, that is reported to have focussed on shareholder returns? The market cap cost, post the Alaska Airlines' incident, was $30Bn. Prior to 1997 Boeing aircraft commanded a "quality" price premium. What now? In a safety critical industry and organisation, the key priority is SAFETY and that comes through culture and quality control. R Edward Freeman makes the point that the aim is to "harmonise" org and stakeholder interests. Shareholders ARE stakeholders, and so are passengers. A cultural realignment is overdue.

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