Yesterday, I was in a cab, and the driver didn’t have change for ₹100, so I casually told him to keep it and give it to his sister. In turn his reply surprised me: “You are also my sister.” In a time when crimes against women are sadly all too common, it made me realize—if more people treated women with that kind of respect, we wouldn’t feel the need to share our location constantly just to feel safe. It was a small moment, but it really hit home.
On a lighter note, I’ve been seeing some cool Raksha Bandhan campaigns, and Blinkit’s impactful approach really caught my eye. They’ve enabled international orders, so people living abroad can send rakhis to their siblings in India, and they’ll be delivered in just 10 minutes!
The service is available in countries like the USA, Canada, the Netherlands, Germany, France, and Japan. The response has been awesome, with people loving the idea. This move not only broadens their customer base but also caters to the emotional needs of Indians living overseas who wish to stay connected with their loved ones during festivals ,effectively bridging local traditions with global accessibility.
And speaking of Raksha Bandhan, reminds me of an incident ,when Alexander the Great was about to invade India, his wife Roxana sent a rakhi to King Porus, asking him not to harm her husband. Out of respect, Porus didn’t kill Alexander during their battle, which led to a lasting bond of mutual respect. It’s amazing how the spirit of Raksha Bandhan ;protection, respect, and care has been around for centuries and still resonates today.
It’s a reminder that while technology keeps us connected, it’s the respect and humanity we show each other that really makes a difference. Here’s to celebrating Raksha Bandhan with a mix of tradition and modern convenience.
#RakshaBandhan #Blinkit #FestivalSeason #Tradition #GlobalLove #Respect #Celebration #Connection #ModernConvenience #CustomerExperience
BMS'24 | Ramanujan College, University of Delhi | G20 India | Ottermap | Managerix | SpeEdLabs | Finjan
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