My favourite part of this job is when a seemingly outlandish idea takes shape, becomes a reality, and ends up being adored in the real world. Sweet Ben was unexpected, delightful, and utterly satisfying to make! Nicely done Samsung Australia, CHEP Network and our epic partners Scoundrel, James Dive and Traffik. #creativity | # #marketing | #advertising| #creative | #creativity | #creativeads
It took 7 weeks to make Sweet Ben - 500kg of pure joy wrapped in fluffy pink fur. He was purpose-built to be so adorable you just have to get a selfie with him, but so big it’s impossible to take at arm’s reach. That’s where the new Samsung Galaxy Z Flip6 comes in - now with the AI to frame the shot for you, hands free. Thanks to our production partners for bringing this sweet boy to life Samsung Australia, Scoundrel, James Dive, Westfield Sydney & Traffik
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Former Co-Founder VANDAL ▼ | Creative Pioneer | Strategic Leader | Innovation | Activation | Experiences | Media | Digital Placemaking | AI | Web3 | Metaverse | Keynote Speaker ⚡️
2mo🩷🩷🩷