Co-Founder, Director & Programme Director at Sports Broadcast Media. Founder of Yorkshire Podcast Studios. Broadcaster & biscuit lover.
It's the "business end" of the football season. A time when football fans who love the game, also hate the game. The nerves, the tension, the importance of winning 3 vital points that can make the difference between promotion, and play-offs, staying up, or relegation. Pure sporting drama. I've always been intrigued how betting companies and sportsbooks engage, entertain, inform, and retain their customers during this time of pure drama, when goal change games, change betting odds, and change peoples love of the game. And many don't. Which for me is a really big missed opportunity. A live-watchalong-betting-service does so much more than keep people informed of the next best bet, reacting in seconds to the action on the pitch, it taps into the passion and emotion of all football fans and keeps them engaged, informed, entertained, and most importantly, on the sportsbook during the most dynamic 90+ minutes of the week. Football is unpredictable and naturally engaging. A live-betting-watchalong-service is therefore also unpredictable and naturally engaging. Give people a reason to stay on your sportsbook, when sport is live, and they will stay. https://lnkd.in/eu4iQB6b #iGamingindustry #iGaming #iGamingnews #betting #engagement #entertainment #retention #sportsbetting
CMO at Risk.inc | 15+ years in digital marketing | iGaming | Up for affiliates and publishers cooperation
11moLive-watchalong-betting services during football matches are a game-changer, fueling the excitement and passion of fans while keeping them actively involved. It's a savvy way to enhance the overall experience and ensure customers stay glued to the action on the sportsbook