Geauxst Bordeaux’s Post

Branding is about culture — your company's culture. Hence why it must be cultivated. #branding #brands

Three simple frameworks that I think make EVP and Employer Brand simple and focussed to think about. 1. The Communication Triangle. This goes back to Aristotle in Ancient Greece. You need credibility as a speaker, substance in your message, and emotion in your audience. 2. Brand Archetypes. Created by a large ad agency twenty-five years ago this is a way of distinguishing brands based on personality, something David Ogilvy first emphasised seventy years ago. 3. Cultural incentives. There are various models you can use to measure culture, but the important thing is to follow money and status: whatever gets rewarded is your culture, for better or worse.

Shape. Share and Live the Story. Our Branding from the Core process crafts an identity-strategy that enhances impact and maximizes investment. This transforms organization into beloved and trusted brand names, while building their most valuable asset - a respected reputation. Our research-based approach aligns strategic goals, organizational, resonant messages. This synergy cultivates both internal and external engagement, fostering brand loyalty and advocacy. https://lnkd.in/gPsjvK_b

Building a strong brand takes time, consistency, and attention to detail—just like nurturing a tree from seed to full growth. Each phase matters, from establishing a solid foundation to cultivating trust over time. While setbacks can happen quickly, restoring reputation requires patience and strategic effort. Brands that invest in long-term care and thoughtful steps will grow stronger and more resilient. #BrandStrategy #LongTermGrowth #ReputationManagement #PatienceInBranding

Measure Corporate Reputation of a brand

The Impact of Brand Alignment in Your Team One of the most important things you can do for your business is ensuring that every member of your team understands your brand. When the team is deeply connected to what your brand stands for, they become genuine ambassadors, naturally reflecting your brand’s values, speaking in the same tone. It also builds a strong culture, that will automatically boost morale and productivity. Ultimately, when everyone is aligned with your brand’s mission, it sets your business apart from the competition and drives lasting success.

Brand management can elevate your culture and impact your organization. Managing your brand is a big lift and it’s not always easy to get it right! Often overlooked, yet 100% crucial to an organization’s livelihood are its employees – your best brand ambassadors and the make-or-break factor for success. Ensuring teams understand and embrace a company’s mission, vision, and values will make an impact on motivation, engagement, and retention. Learn more here... https://lnkd.in/g_z9Gfkv #CompanyCulture #BrandManagement #EmployeeLoyalty

👉 Part of good brand work means defining your organization's VALUES. Why? Values give us organizational guardrails. They’re great at helping people know what your cultural norms and expectations are, which is a key driver of culture. They’re especially helpful when someone strays outside of those values. They’re a gentle- but non-negotiable - way to bring people back into community alignment. At Brand & Board, we stand by these values for our clients and for each other: ✨ Lead with Positive Intent: Recognizing the sector is hard, we lead with a shared intention of only wanting what’s best for you and your organization. 👭 Relationships are Everything: Feeling safe, valued, and respected for your contributions makes for a productive and enlightening experience. 😇 Honesty is the Only Policy: We’ll tell you what we think. You’ll tell us what you think. We won’t sugar coat struggles, and we’ll celebrate the heck out of big wins. You may think you know your organization’s values. But if we asked every employee, funder or Board member, would they say the same thing? Write them down. Talk about them. Bring them to life. Watch what happens.

Personal brands of board directors matter. They contribute to what attracts customers, partners, talent and investors to a company. Whether or not you realize it, as a director, you’re a brand ambassador! So how does your conduct benefit the board and company? I shared some key ways with Private Company Director. https://lnkd.in/eD42TYaD #boardsofdirectors #branding #brandambassador #personalbranding

Too many businesses treat branding as a wholly external-facing function — a marketing tool to attract customers — without considering its alignment with the organization’s core. Yet motivation and productivity come so much easier when the culture and brand are in harmony. It transforms ‘branding’ from a mere facade into an authentic representation of the organization itself. Last year, Barton Moxness engaged us to facilitate a series of workshops with his team at Limitless AV. Together, we uncovered their shared Vision, Mission and Values. Our process involved: ✅ Separate leadership-focused and workforce-focused workshops ✅ Interviews with 5 past clients to understand external perceptions ✅ A final ‘all-hands’ workshop to discuss, combine and refine everyone’s contributions We’re thrilled to see Limitless continue to grow and flourish since our engagement; it’s a fantastic company built on solid foundations, skilled and effective service delivery, and authentic branding. Reach out to us to discover how you can capture and align the great thinking on your team with your organization’s brand and culture.