#Collaborativestorytelling #brandedcontent #influencerstrategy Once the brand sets the campaign thought, Strategising & Mapping the right set of KOL is what shapes the content, not just the art of storytelling but also the trust that this person brings on the table for his authenticity towards his target audience and magical conviction for the brand. With Jaypore’s festive campaign #Reclaimyourroots this hunt for the right KOL was an elongated one. From researching their family roots to an understanding for their culture and traditions. Legitimate influence on his target audience. Personalities to sync with not just this artisanal brand but it’s wide range of SKU’s & it’s usage. Someone who can justify personal storytelling while seamlessly educating about the product, keeping the brand ethos intact. While niche products often have a smaller target audience. But with Jaypore’s ongoing offline expansion. This narrative hit the right chord with this fantastic line up from 7th Legacy of Sarod players (who dedicated a piece of original music as an ode to the collection) to activist to chef to poet & so on. Absolutely stoked to be a small part of this campaign.
Head of Marketing | Integrated Brand Marketing| Lifestyle | E-Commerce| Retail | Media | FMCG | CRE
In a world that’s constantly changing, our roots are evolving too! 🌍 Born from diverse origins, intricately woven with varied traditions, our roots today bear the rich tapestry of multicultural influences and experiences. No one embodies these multifaceted roots quite like the incredibly talented Ali Brothers. Born into the world of music, their roots resonate with the rich legacy and 'Tehzeeb' of the Gwalior Gharana, seamlessly blended with the gentle essence of beautiful Assam. In the words of Amaan and Ayaan Ali Bangash, "Sur mila Guru Abba Saab Sarod se, aur taal mili Ma ke Bharatnatyam se" — a beautiful harmony of influences that define their musical journey. Jaypore's #ReclaimYourRoots campaign features the soul-stirring music of the Ali Brothers, infusing this narrative with depth and soul. Collaborating with them has been an absolute pleasure, delving into the intricate world of roots and ragas. 👉 Immerse yourself in this melodic journey: https://lnkd.in/grJfDqUr This campaign has been a harmonious collaboration, and my appreciation goes out to the incredible team that brought life to this campaign. Your collective efforts have made #ReclaimYourRoots a symphony of culture and creativity. Rashmi Shukla Janet Arole Wunderman Thompson Dentsu India El Sol Strategic Consultants Tiraz Balaporia Elisha Saigal Geetanjali Advani Ramona Fernandes Sumantra Talukdar Devika Sahni Isha Minhas Vansh Chadha Vandana Joshi Sharon Singh Let's continue celebrating our diverse roots and the stories that bind us together! 🎵🌟 #ReclaimYourRoots #CollaborativeStorytelling #AliBrothers #MusicalLegacy