Driven by Startups, Venture Capital & Consumer Brands | Founder in Luxury Fashion
Erewhon, originally a standard grocery store, has evolved into a status symbol and trendsetter in the wellness and lifestyle space. Known for curating the hottest consumer products, it’s now the epicenter of a viral smoothie trend that’s capturing the attention of Gen Z 🍓🥥 → 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐦𝐨𝐨𝐭𝐡𝐢𝐞𝐬: By launching limited-edition, influencer-backed and super expensive smoothies—like Hailey Bieber’s Strawberry Glaze or Kourtney Kardashian’s Poosh Potion—Erewhon has created both hype and brand awareness. These smoothies aren’t just drinks; they’re highly shareable moments that drive foot traffic and go viral on social media. → 𝐁𝐞𝐚𝐮𝐭𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝: Beauty brands like Summer Fridays, Rhode, and Poosh are tapping into this trend, recognizing that these smoothies are more than just a drink—they’re a brand-building moment. By aligning with Erewhon’s cool factor, they’re able to connect with Gen Z in a way that feels authentic, aspirational, and rooted in wellness culture. ⚡ 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Erewhon’s success shows that younger consumers value experiences, even in everyday purchases. I believe brands should prioritize making their products an integral part of a lifestyle—this should be their main focus and biggest challenge. What do you think other brands could take away from Erewhon’s strategy?👇 #MarketingTrends #Wellness #ProductMarketing #ConsumerTrends
