Gena Goh’s Post

WPP is advancing accessibility innovations in the advertising industry. Discover how they use AI to enrich audio descriptions to help blind and low vision audiences better experience the content: https://msft.it/6040YZIje Learn how partners can create value for employees and customers with accessibility horizons: https://msft.it/6041YZIj5 #BuildFor2030 #Inclusion #Accessibility

Exciting news! I recently shared insights with WPP IQ on how we're making advertising more accessible for visually impaired audiences at Satalia with Microsoft and Unilever. We're leveraging AI and machine-learning to create rich, non-disuptive audio transcriptions, transforming the way we tell stories in ads. This isn't just a "nice to have" but a necessity, putting audiences at the heart of our work. Let's continue to innovate. Check out the full article below. #accessibility #advertising #wpp #satalia #gpt4turbo #unilever #microsoft Read more at the article here: https://lnkd.in/em7BcetH

The days of manually scheduling playlists and traffic updates are fading fast. AI is making its way into radio automation software, promising a more dynamic and data-driven listening experience. Here's how: Smart Music Selection: AI can analyze vast music libraries, considering factors like genre, tempo, listener demographics, and even weather to curate playlists that resonate with the audience in real-time. Voice Recognition & Ad Insertion: Imagine software that listens to live broadcasts and identifies natural breaks for ad insertion. AI can even personalize ad recommendations based on listener data. Dynamic Traffic & News Updates: AI can crawl traffic and news feeds, then craft concise and timely on-air updates, freeing up valuable airtime for presenters. Several companies are integrating AI into their radio automation software: Radio.com, Their platform, NuVoodoo, leverages AI for audience targeting and music scheduling. Wheatstone, Their flagship product, Airplay, uses AI for voice recognition and smart playlist generation. Enco Systems, Their automation system, DAD, offers AI-powered news and traffic updates. AI-powered automation isn't about replacing radio personalities; it's about empowering them. By automating repetitive tasks, AI frees up presenters to focus on what they do best: connect with listeners and deliver engaging content. #RadioTech #AI #MachineLearning #RadioAutomation #MusicScheduling #TrafficManagement #RadioIndustry

Adept Data Services is considering the development of an AI-based dedupe and merge tool for audience management purposes, fully integrated into the Adept system. This tool will improve audience management for subscription and publishing purposes. What do you think? #audiencemanagement #subscriptionmanagement #publishing #b2bpublishing

When was the last time you felt like this? For me, this quote perfectly sums up my time at Hearst and the products and services we launched. Writing the GTM strategy and Marketing Playbooks were easy when the product is genuinely helpful to your audience. We built the kind of product that brought people together - much like my AI generated image depicts. The result? Hearst is scaling what I helped build across major US cities. Let's find out if I can help you bring your audience together. #digitalamarketing #openforwork

If you don’t keep local cultural complexities in mind when #marketing to a new audience, you could risk offending, confusing, or emotionally detaching yourself from them. Fortunately, there's a better way to drive traffic and conversions in new local markets. Learn how marketing translation services help brands reach worldwide audiences from Smartling's recent blog post ⤵️ #GlobalMarketing #Branding #Translation #Marketing

🔍✨ Unlock the power of accessibility with closed captioning! In today's digital age, ensuring inclusivity is essential for content creators. Discover why closed captioning is crucial for all viewers, enhancing accessibility and engagement. Learn more about its impact and benefits in our comprehensive guide: https://closedcaptions.ai/ #ClosedCaptioning #AccessibilityForAll 🌐📺

Hope is a powerful emotion, and understanding the feelings of your audience is crucial for effective communication. Our AI-driven technology helps us gauge how our clients' audiences will perceive our messages, ensuring that our marketing resonates authentically. How well do you know the emotions of your audience? Learn more: www.outfront.solutions #Martech #AI #AudienceReach

Imagine an audio ad that knows you by name, reflects your interests, and recommends products that you love. This isn't just a dream—it's the reality of #marketing today 😀 Voice cloning technology enables marketers to go beyond generic messaging and tailor their content to individual preferences and behaviors. By leveraging customer data and advanced algorithms, brands can dynamically generate audio content that: ✅addresses customers by name ✅adapts to their interests ✅speaks directly to their needs This level of personalization creates a sense of intimacy and relevance that resonates deeply with consumers, fostering stronger connections and driving engagement. #digitalmarketing #audioad #voicecloning

The PubClub Virtual Roundtable convened top ad tech experts from the APAC region to dissect the future of advertising in the post-third-party cookie era, emphasizing the role of Generative AI and CTV. The roundtable assembled an illustrious lineup of speakers: Timmy Bankole, Director of Advertising Business Operations at SCMP; Raj Parekh, VP & Head of Digital Sales at Mediacorp; Mitul Sangani, CEO at Indian Languages, Network18, and Pankil Mehta, CBO at Alchemy Group; with Rohan Mehta, VP, JAPAC at AndBeyond.Media, steering the discussion as the moderator. Key insights from the discussion: 1/ Timmy Bankole underscored SCMP's dedication to high-quality journalism and content integrity amidst evolving distribution channels. 2/ Raj Parekh showcased Mediacorp's innovative use of AI in creating digital audio ads, enhancing brand recall and purchase intent. 3/ Mitul Sangani highlighted the necessity for publishers to adopt a content creator mindset, engaging audiences through diverse platforms like WhatsApp. 4/ Pankil Mehta pointed out the benefits of AI in content distribution and monetization, encouraging publishers to explore new technologies and platforms. Dive into the insights from the PubClub Virtual Roundtable: https://lnkd.in/gPfxncgU #PubClub #AdTech #Webinar #PublishersCommunity #Publishers #CTV #FirstPartyData #RevenueGrowth