GenCanna’s Post

The online world keeps you connected to the industry all year round. But it isn't always enough for building trusting relationships that drive your business forward. 🚀 Together with in-cosmetics Global, Covalo bridges the gap between in-person events and the Personal Care industry's need to stay connected online - before, during, and after the events. What does this look like?  The world's largest ingredients platform. With 80.000+ ingredients listed, the Covalo x in-cosmetics platform connects Personal Care brands with suppliers, to bring products to market faster. ✨   Some things you'll love: 🧴 Explore all the ingredients of the suppliers exhibiting at in-cosmetics Global 2024 🔥 Interested in the latest trends? Get to know the ingredients behind them (think neurocosmetics, marine, or waterless!) 📝 Get in touch with multiple suppliers at once, and start gathering all the documents, quotes, and samples you need to have better conversations! Covalo x in-cosmetics transforms the way brands and suppliers interact with their best business matches before, during, and after the events. 👉 REGISTER NOW for the in-cosmetics Global event in April - where the personal care industry comes together!: https://lnkd.in/gGpPhiC6

Prioritize safety! Explore vital risks medical event planners must address. Read now for crucial insights. https://lnkd.in/dHxYdmwp #event #medicalevent #medicaleventplanner #events #medicalevents #medicaleventorganiser #eventorganiser #Conferenceplanner

Getting press to your event. Having the press attend and cover your event can dramatically boost your organization's visibility. But what can you do to attract press to your event? I had the chance to sit down with Christine Elizabeth Cooper, JD-MBA, Vice President of Sales & Marketing at KNB Communications to get her take on this topic. She recently wrote a great article that shared 10 tips for event organizers to make events press-friendly. A few highlights: 1. Have actual news worth covering 2. Personalized invites 3. Be purposeful in making introductions to experts/execs during the event Check out our conversation for more https://lnkd.in/gwFws9n5 #hcmktg #healthcaremarketing #healthcare

Prioritize safety! Explore vital risks medical event planners must address. Read now for crucial insights. https://lnkd.in/dqkbgwFT #event #medicalevent #medicaleventplanner #events #medicalevents #medicaleventorganiser #eventorganiser #Conferenceplanner

Learn about a model proven to transform the way businesses manage healthcare benefits. It disrupts the status quo, yet makes so much sense. This Wednesday - in person or via live stream….

We would like to invite you to join an upcoming online meeting that will be devoted to the Health&Beauty Forum. Next Wednesday at 16:00 I will provide details about the event 2024. 🖥 This short Zoom meeting (30 min) will be useful to those of you who consider women (especially foreigners living in Cyprus) as your target audience. We have organised the Health&Beauty 10 times so far. More than 3000 people visit the event, 80% of them are expats, 90% of visitors are women. Next year we'll introduce a B2B segment as well. We booked an aditional 400 sqm room for this function. 12 companies from 12 different fields will meet professional participants (doctors, beauticians, hairdressers, etc). The Forum will also launch the H&B Conference where the latest innovations and technologies will be discussed. In addition to that we'll organise a series of networking events for professionals. During the meeting I'll share details on all these new ideas and explain how we can work together with different types of companies. I'll give you practical examples on how various businesses can be promoted during the forum. Please register here: Health&Beauty Forum Concept 2024 🕐 15th of November at 16:00 ➡️ https://lnkd.in/d76VZeeq

Meeting Intelligence - From Knowland. Note: if healthcare is a target market, keep your eye on San Diego. "The city took the top spot for year-over-year growth in group business for December 2023. Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, released the top market performance numbers for December 2023. San Diego came in at No. 1, with the highest meeting volume improvement with 29.2% year-over-year growth. Coming in a close second was San Francisco, where event volume increased 21.5%, "a positive sign the industry is bouncing back in the cities by the bay," Knowland wrote. The company also said San Diego’s healthcare event business segment doubled, and its pharmaceutical/biotechnology events tripled from last year. Much of this meeting activity was held in the first half of the month. The top market experienced an average number of attendees of 198. The other cities rounding out the top five: Seattle, Orlando, and Miami." #speaking #speakers #speakingbusiness

Big news from HIMSS and Informa Markets! Check out the story below or on MobiHealthNews.com to learn more about the deal regarding HIMSS Global Health Conference & Exhibition. #healthcareevents #healthcareevent #himss #informamarkets #healthtech #healthtechnology #digitalhealth

#Eventprofs, please join me, Jennifer Squeglia, Alex Zapple, CAE, CMP, CEM, DES, and Michael Hudson as we discuss hot topics in #siteselection during this Jan. 24 #webinar.

In digital health, conferences need to be an important part of your go-to-market strategy. Not because of what it’ll do for you this year, but because of what it’ll do for you when you still exist in 4 years. I once worked for a digital health company who rarely attended conferences. As a virtual care company, we didn’t attend ATA, we didn’t ever attend HLTH or VIVE, no booths at HIMSS, never attended Beckers. Then, in 2022, I attended HIMSS while I was working for Panda Health. I walked up to a senior sales leader of Amwell and asked if they knew who the company was. The virtual care company I used to be at would have considered Amwell a legitimate competitor. Yet, they had no clue who the company was. It’s hard to build a brand in digital health. Attending conferences shows the industry you’re a member of the community. You’re putting in the effort to be in the conversation. When your competitors customers leave a meeting at their booth, they walk down the hall and see your booth. The next year they stop by to learn more about what you do. The following year they’re attending the conference as your customer. Showing up and being in the conversation year after year shows you’re someone to know. Because if you don't - your competitors are a step ahead. #DigitalHealth #Partnerships #Conferences