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What is GM's strategy regarding installing carcinogenic tires on EVs that will wear-out twice as fast on the heavier, faster accelerating EVs and, therefore, emit toxins 1750 times more dangerous than tailpipe emissions twice as fast, sending countless numbers of Americans to their deaths via Cancer, Heart and Lung Disease? Will it install non-carcinogenic tires that accomplish 32 things Pneumatic tires cannot and save all of their lives, such as the Climate-Smart Tire, instead? It takes Courage to lead; None to follow.

Getting locked-in to a future view: From fuel cells to electric cars - Lessons in strategic flexibility Just finished watching an excellent episode of The Circuit with Emily Chang featuring GM CEO Mary Barra and it got me thinking: Where is my fuel cell car? Let's rewind to circa 2009, when I was at a European Union joint research event in Brussels and had the thrill of being chauffeured in a fuel cell car. It was an exhilarating glimpse into an environmentally sustainable future. Fast forward to today, where Mary Barra states that "the future is electric." But where is my fuel cell car? The story behind the fuel cell car is likely a tale of multiple innovation case studies, but when we take a #foresight perspective, Japan and Toyota come into focus. Since the early 1990s, Toyota has been investing in fuel cell technology, driven by a vision of a hydrogen-based sustainable future that shaped Toyota's strategic outlook for three decades. They conducted pre-commercial launches, invested in infrastructure, tackled technological challenges, and openly shared intellectual property rights (IPR). Yet, nothing seemed to propel the fuel cell future forward. Toyota was eventually compelled to acknowledge that perhaps the future lies in "electric." Some might argue that Toyota's strategy was anchored in a #future vision that fell short of expectations. Not to say that GM was quicker, but Barra's assertion that they're following "...where the world is going" and recognizing that change "will not be linear" reflects a forward-thinking perspective. Essentially, she advocates for environmental scanning and #strategy flexibility. This echoes a recent study by Zhang et al. (2023), emphasizing the importance of continuous #foresight that scans the environment and an integrated strategic decision-making process fostering strategic flexibility. Research seems to support Barra's approach, which could help your organization break free from the inertia of a fixed #technology #vision and strategic positioning. For Zhang et al. —> Zhang, R., Lin, J., Li, S., & Cai, Y. (2023). Addressing the loss of exploratory innovation: the roles of organizational foresight and strategic orientation. Journal of Business and Industrial Marketing, 39(13), 27–48

Many have questioned whether the slowdown in #EV sales is simply a blip, or the first stages of a more significant downturn. In this brilliant interview, our leader, Mary Barra emphatically answers the question about the direction of the industry. As she points out, while growth may have slowed, the market is still expanding. Of course, we’re still in the nascent days of EV revolution. The shift to EVs is the single most profound change the auto industry has seen in over 100 years, comparable to when we went from horse and buggy to internal combustion engine. It is, to use the cliché, a marathon, not a sprint. But everybody at General Motors is clear: the destination is electric. Mary’s interview is well worth the 24 minutes of your time today. #IworkforGM

Imagine if U.S. auto & political leaders proposed a sensible “multi-pathway approach” that doesn't depend on one type of vehicle and gives customers the freedom to choose what path to take. Click below to learn more…

On our pricing special webinar earlier this month, we were joined by James McConville from Solo Cars who shared how he's tackling price changes in the current market. Watch the full webinar 👉 https://bit.ly/46L1tj9

https://lnkd.in/gCqwAXXn Can you charge your EV when it's freezing outside? Tom Appel explains why electric vehicle owners should learn about pre-conditioning.

Here's to finding ways to brighten the road ahead without blinding those who might have chosen a different route. Seriously, though, check out this article about how we're working to make the night drives a little easier on those other drivers without sacrificing our own sight: https://lnkd.in/e8txCFaV

It's not surprising to see electric vehicles on the road in 2023. But did you know that EVs made their debut during the era of the horse and buggy? In honor of more than a century of EVs, we dug into automobile archives in search of forgotten history in this article from Volume 2 of ILLUME's Magazine, Ingenuity and Resilience. https://hubs.la/Q027d8Pz0

Road tripping in your Mach-E or Lightning? With Charge Assist, you can find, start, and pay at a public charging station inside your vehicle. This video demonstrates how to use it from your in-vehicle touchscreen. https://bit.ly/3tWg9OI

Here's a quick look at the top five automotive stories of the week.