General Trading Co., Inc’s Post

Outside the box marketing: Be distinct or become extinct -- SO you make tomato sauce, so do 30 others. A seriously hungry eater at a local restaurant is going to put whatever ketchup is given to him on his chips. Remember “better” boils down to three factors: more benefits, less risks, and/or less effort. All are unique to the person deciding” (Sam Manfer).>https://bitly.ws/3eZN3

Are you up for the challenge 🚀 Who are the 3 most popular fast-food outlets in these categories? 🍔🍕🍗 1️⃣ Hamburger 2️⃣ Pizza 3️⃣ Fried Chicken 💥 Be the first of 5 people to give the correct answer and receive $1000 worth of FREE reports to help boost your business! 💥 Let's go! Drop your answers in the comments below! 👇 #FastFoodChallenge #BusinessBoost #FreeReports #Marketing #TheBusinessGurus

“Feed Your Urge; Go To Town.” 🍕 Chicago Town is coming in hot with a brand new campaign launching 3rd October, and it’s all about showing frozen pizza some serious love! 🔥 They have included some new packaging for this campaign that even includes NaviLens for visually impaired customers, they’re going all out. 🙌 Head of Marketing, Paula Wyatt says it’s about bringing that takeaway quality straight from your freezer. So, what do you think? Can Chicago Town change the publics perception on frozen pizza? 🤔🍽️ #pizza #marketingnews #brandingnews

Z. Peter Sawicki & James L. Young present this fun piece about FOOD TRUCKS: A food truck owner usually wants a food truck name (service mark) that is suggestive of the type of food being made and sold (without being merely descriptive of that product), that is easy to remember, and that is usually fun (or punny) in some way.  https://lnkd.in/gNnfz79G

I really admire so much of what Heinz do with their advertising. Why? They do two things brilliantly: 1 - start with a real/true consumer insight relevant to their brand and products (a true insight that isn’t obvious until brought to your attention 😉) 2 - consistent use of incredible distinctive assets built over the years

This week is National BBQ week did you know? You can’t beat a sausage on the barbecue on a warm Summer’s day with friends or family. That said, standing around it cooking for hours and then the eating is all over within minutes. Does your marketing need some fire and heat put into it? Is your marketing done in a fair weather way just like a bbq? Is your marketing one track like sausages, or do you offer a range of things to suit your audience, like sausages, burgers, kebabs, wings and corn on the cobs? Does your marketing have leftovers, or is it all consumed by your audience each and every time! If you need someone to take control of the tongs and charcoal, we are here to help! Come to me, Nicoal Martin https://lnkd.in/dk6AkTPi #marketing #marketingsupport #discoverycall #bbq #nationalbbqweek

It’s Beer Day Britain! 🍻 Whether you're sipping an IPA, lager, or stout, raise a glass to great brews and even better marketing strategies. After all, the best ideas start with a beer in hand! #pathmarketing #marketing #brandawareness #advertise #product #beerday #BeerDayBritain #beertime #beergarden #drinks #cheers #CheersToThat

Kraft Heinz came up with a genius way to help consumers identify real vs fake Heinz ketchup. The authentic Heinz ketchup is an “unmistakable” Pantone red color. Many restaurants refill Heinz ketchup bottles. So Heinz added the color to its bottles to help customers spot the difference between real and fake Heinz ketchup. The results were incredible, 97% of consumers could spot the difference. There are many creative authentication tools brands can use to fight fakes. This one was pretty genius collaboration between legal and marketing. #heinz #heinzketchup #fightfakes #trademarklawyer #iplawyer #brandprotection #copyrightlawyer #iplaw #iplawyers

🌟 Obsessed with this campaign! Here's why: Inclusivity Matters: Even in seemingly trivial matters like a regional condiment choice, inclusivity is key. This campaign embraces diversity and celebrates different preferences or.... tourists. Grounded Marketing: It's evident the marketing team is tuned in to the community. This campaign leverages an understanding of a cultural change, that purposely left Heinz out of the conversation. Adorable and Functional: Beyond just being cute, the campaign cleverly uses the way that we would use their iconic glass bottle and highlights the logo crest. Less is more. A perfect 10/10! Kudos to the team behind this brilliant campaign! 🎉 #Marketing #Inclusivity #CreativeCampaigns (but for the record: Ketchup does not belong on a Chicago hot dog lol )

Comprehensive Guide to Starting a Food Truck in San Francisco, California