Genero’s Post

The past two weeks have been massive!! So I’ve decided to fly the coop for a few hours, Olivia has a sitter (thanks to my sister in law)I’ve found a nook at Fonda and am pumping through some work with the help of nachos and a Tommy Marg 😬 So why has it been massive?!! Well to start I’m full time looking after Olivia as she navigates her latest development leap (meaning loads of cuddles with papa). And also partnering with a client to define the next stage evolution of their EVP. We’ve finished the research phase, the steering committee have approved our concepts and now I’m building out the brand guidelines to brief in the designers. This stage (the creative development) is the fun stuff, but it’s also where a lot of EVP projects can stall and don’t get final approval due to conflicting opinions from key stakeholders. Without those approvals we can’t deliver the project. Thankfully we set up a comprehensive governance structure when the project started and engaged all the relevant people early and often. Can’t wait to share the final result! Cheers all. Ohh, and if you need some support building your orgs EVP or giving it a refresh feel free to send me a message to find out more. #morsonlane #employerbrand #evp #flexibility #girldad

Only work with the best

2/2 - 🌴☀️ Continued... ✨ Matt Ware Building a Creative Community: Balancing Technology and Human Connection in Photo Production Matt Ware’s session emphasized the importance of building community, both in and out of the workplace, especially as studios grow more focused on technology. To foster this, he transformed an ecommerce studio into a testing space where the team could experiment and play creatively. When asked about leadership pushback, Matt shared that there was none—in fact, the team was praised for their work. This initiative resulted in an accessible hub of creativity within the studio. ✨ Devin Fisher From Chaos to Creativity: Mastering Studio Culture and Technology Devin’s post lunch, lead sponsor session was filled with great industry stories, laughter, and the importance of supportive culture through ambassadorships. ✨ Karen Williams, Bimi Ibok, Kelly Elaine Garthwaite, Rachel Miller Ensuring Authenticity in Creative Outputs In a panel moderated by Karen Williams, the discussion focused on the importance of diversity in the creative process and business. Diversity was defined broadly, encompassing ideas, perspectives, and solutions, as well as race, gender, physical ability, and socioeconomic background. The panel emphasized removing barriers and avoiding assumptions to allow for new perspectives that foster growth. Through mentorship and partnerships, both internal and external, organizations can expand ideas, create supportive environments, and amplify the voices of undervalued team members. ✨ Daniel Jester, Erin Corbett, Kat Hennessey, Grace Brumley Future Proofing Your Studio Operations in a Changing World In a panel moderated by Daniel Jester, the discussion centered on adapting to new technology without chasing trends. The panelists highlighted how language can gatekeep information, stressing the need to communicate effectively with your audience. When investing in technology, they recommended identifying at least five use cases before committing, especially with costly items. They also emphasized the importance of consistency in tools and avoiding single points of failure. THANK YOU TO ALL THE SPEAKERS & PANELISTS FOR SHARING YOUR INSIGHTS & EXPERTISE!!! Looking forward to doing it all again next year! #creativeopsLA #hsevents #photooperations #community

This week, we've been thinking about partnerships – the kind that create win-win situations for everyone involved. But let's be honest, partnership talks can sometimes feel like a mountain of paperwork. At Motherland OMNi, we make partnerships FUN! We bring brands and communities together in a way that feels natural, authentic, and most importantly, effective. Here's how we do it: - We find the perfect fit – brands that align with community values and communities that resonate with brand goals. - We build relationships, not just deals. We understand the power of authentic connections. - We celebrate wins together! Because happy communities and thriving brands are what it's all about. Ready to build partnerships that work for everyone? Let's talk!

9 Things I hate about working at Authentic: 1. Every last one of my team members is ridiculously talented, my jaw hurts from constantly dropping it when I peak at projects in our dropbox. (visit https://bit.ly/4cLwEyN to see why) 2. Our clients have insanely gorgeous property portfolios and now my standards for apartment architecture and design are too high. 3. Authentic sent us to Boston for our company retreat and the Corporate Cup, I’m getting blown up by hockey recruiters begging me to join their relay team for next year. (Because I’m so athletic at hockey relays) 4. Anytime someone asks me "so how's the new job?" I accidentally talk their ear off because leadership empowers you to make an impact from day one. 5. The team is dangerously good at Music League and now my work playlists are too good and my airpods keep dying midday. 6. The topics I get to write about for Transforming Cities are so interesting and relevant that I'm constantly pointing out real world examples in the car to friends and family. Now Kevin knows more about on-site activation than he ever thought he would. 🙃 7. Weekends don't hit the same anymore because I have work/life balance all week. 8. I can't relate to memes about hating work. 9. Everyone keeps asking me if we're hiring! Who can relate? 🤔

🚀 Simon sits down with the dynamic trio - Jen, Frances, and Emily from Rockpool Creative, a collaborative marketing agency that exemplifies the power of teamwork. 🎯 Key Insights: Synergy in Teamwork: Discover how their combined talents create outcomes far surpassing individual efforts. Beyond Individual Expertise: Learn how being more than just skilled professionals in marketing, their collective business acumen adds significant value. The Solopreneur vs. Team Dynamic: Uncover the advantages of teamwork over going solo, especially in terms of focusing on individual strengths and enjoying the work, leading to greater customer satisfaction and loyalty. 👩💼👩💼👩💼 Embodying the spirit of "TEAM - Together Everyone Achieves More," this interview is a must-watch for anyone looking to understand the transformative power of collaborative effort in business. 🔗 Tune in now and be inspired by how effective collaboration can lead to remarkable business success and customer experiences. #Teamwork #MarketingExcellence #BusinessGrowth 🔗 https://lnkd.in/ewAHmypM

An agency may operate as a body of specialists (creatives/strategists/technologists etc) - ‘experts’ that are brought in to leverage their expertise for clients. Alternatively, an agency may also function as an extension of the client’s team - external resources acting as the client’s own, basically alleviating the need for the client to handle direct hires. Investing time is clearly understanding exactly which type of agency the client desires is a wonderful exercise. It ensures proper resource allocation, sets appropriate expectations for all parties involved. Everyone wins! 🙏🏽

10 years ago, I left my beloved job at Ogilvy to go out on my own. I didn’t have a plan or a destination in mind. I took a couple job interviews before I left—maybe I just wanted to go somewhere else? I got the offers, turned them down, then leapt. Where? I wasn’t sure. Machado said it best: "You make the path by walking." Three weeks after my last day at the office, I got an email from the incomparable Chris Wall. It was a single sentence: "How is it out on the streets?" I’ve asked myself that question 1000 times over the past decade. It’s become my way of checking in. How are things going, really? Is this wild path still worth it? Years passed. I found my rhythm, my people, my way. I kept learning, kept growing, and the work kept coming. Slowly, the streets stopped feeling like the streets. What I was doing became simply what I do—not a thing, not a moment in time, just my job, my work. I don't think it's better or worse to work for someone or to work for yourself. It's all just trade-offs. But for me, this path has delivered more gifts than I can count. It’s allowed me to work in a way that feels both sustaining and sustainable. It’s enabled me to “bop around” as Heidi Hackemer recently wrote. It’s led me to clients and places and ideas that I never would have imagined. To be sure: I've only been able to walk this way because I had the best early teachers in the world. Graceann Bennett Joe Sciarrotta Ben Kline Becky Getz Lee Newman. Giants. In his essay “How to Do Great Work” Paul Graham wrote, "Quality is more important than quantity in colleagues. It's better to have one or two great ones than a building full of pretty good ones." One of the best ones is Bianca Smith. The universe (and David Sieren) brought us together years ago. We named companies, found the thread, wove the story. Now we work side by side. There’s no one I’d rather have on my team or in my life. It's a joy and a gift. I think of Chris a lot. Did you ever see him pitch? It was a miracle. He was an icon. He took me under his wing and to say that I was lucky is an understatement as large as he was (6’10”). Chris taught me how to tell a story. He taught me how to clarify complexity—“simplify without trivializing” is still language I use in every presentation. He tore up my strategy work, sending long emails explaining how it needed to be more beautiful to be more useful. “Nobody wants to see a butterfly in a cage” he would say. "This isn't an art museum. The work needs to work." He showed me what it looked like to stop with the bullshit and start with the truth. I carry his wisdom with me anytime I walk into a new room. In one of the last emails I received before he passed, Chris wrote, “In the end, integrity and honesty pay off. People recognize it and feel it and believe in it. You come through for people who trust you.” And then, “Are you enjoying your work? Is living rewarding?” Here's our new site. Reach out if you need a brand partner.

🚀 Simon sits down with the dynamic trio - Jen, Frances, and Emily from Rockpool Creative, a collaborative marketing agency that exemplifies the power of teamwork. 🎯 Key Insights: Synergy in Teamwork: Discover how their combined talents create outcomes far surpassing individual efforts. Beyond Individual Expertise: Learn how being more than just skilled professionals in marketing, their collective business acumen adds significant value. The Solopreneur vs. Team Dynamic: Uncover the advantages of teamwork over going solo, especially in terms of focusing on individual strengths and enjoying the work, leading to greater customer satisfaction and loyalty. 👩💼👩💼👩💼 Embodying the spirit of "TEAM - Together Everyone Achieves More," this interview is a must-watch for anyone looking to understand the transformative power of collaborative effort in business. 🔗 Tune in now and be inspired by how effective collaboration can lead to remarkable business success and customer experiences. #Teamwork #MarketingExcellence #BusinessGrowth 🔗 https://lnkd.in/ekbsSiQw

Do you know how to tell the story of your business, purpose, products, or services? 😁 Show and tell - share the story and meaning behind your brand, why you do what you do, as well as demonstrate it. 😎 Represent your brand consistently - develop your key message matrix with your target audiences in mind, and repeat, repeat, repeat. 😝 Not everyone can be a Ripper - but you can make sure your brand stands out from the crowd by being uniquely you. Importantly, approach every aspect of your communications strategically, whether it's your PR, social media planning, internal communications, marketing communications, events, brand refresh, etc etc etc .... Are you ready to discover more about how strategic storytelling can enhance your brand's reputation and credibility in your industry? Visit: https://lnkd.in/gX5YSGaJ #tellyourstory #strategic #ripper #communications