Another fabulous comment on our programmes from one of our fabulous students! #Marketing #DigitalMarketing #DigitalMarketingManagement #Business #BusinessSchools
What a year! ⭐️ I am excited to share that I have completed my MSc in Digital Marketing Management at Strathclyde Business School! 🎓 Throughout this journey, I've had the opportunity to work with amazing people from around the world and experience both academic and personal growth. Some highlights include: ✨ Developed a digital transformation strategy for the beauty brand MakeUpLabs. I managed an affiliate marketing website, utilising promotional techniques and selling products via blog posts. By closely monitoring traffic and consumer behavior with Google Analytics, we successfully increased conversion and retention rates. ✨ Created a marketing strategy for Chest Heart & Stroke Scotland to boost their retail functions and build engaging social media presences. Working in a group, we pitched our digital marketing recommendations to the client, sharpening leadership and teamwork skills along the way. I’m excited to now step into full-time employment and apply what I've learned to real-world challenges in the workplace!