Logan Paul and KSI racked up 1.3M purchases in their most recent boxing bouts. Both creators co-headlined the “Prime Card” boxing event last weekend, which drew eight figures in revenue, and included 11 fights with 24 boxers. To put things into perspective, there were: 🥊 21,000 live in attendance 🥊 1.3 million pay-per-view purchases 🥊 $32 million in PPV revenue The success from this night, suggests that creators are continuing to revive interest in boxing with fans’ forming deeper connections with creators than with traditional boxers. Having watched the creator’s training journey (among other content) on their social media channels, they feel closer and more invested in the event. This is just another example of the power of creators, and the impact they have within their niche and beyond. #socialmedia #contentcreator #contentcreation
