Genpact’s Post

Reaching customers through their preferred channels with the right message at the right time is complex. But in healthcare, failure can mean patients go without the drugs that best meet their needs. Our four-step approach builds a robust omnichannel strategy that works for life sciences companies and their target audiences.

Reaching customers through their preferred channels with the right message at the right time is complex. But in healthcare, failure can mean patients go without the drugs that best meet their needs. Our four-step approach builds a robust omnichannel strategy that works for life sciences companies and their target audiences.

Reaching customers through their preferred channels with the right message at the right time is complex. But in healthcare, failure can mean patients go without the drugs that best meet their needs. Our four-step approach builds a robust omnichannel strategy that works for life sciences companies and their target audiences.

Building an omnichannel approach continued to be a hot topic at #MAPSPR24, with organizations at all different stages. At Havas Health & You, we believe that the magic ignites through the convergence of medical strategy and customer experience – bringing a unique understanding of the journey and experience that we need to deliver to HCPs and patients. Medical establishes the scientific story and demands clinical relevance, while CX determines the key moments that matter to your stakeholders. When we are engaging and educating with our stakeholders in a deeply personal and meaningful way, this is where the magic happens! Our Medi-CX approach delivers a seamless and connected omnichannel experience to reach your stakeholders where they prefer to be engaged, from the first touchpoint to the last. The scientific journey is defined by mapping beliefs and actions to determine how and when to engage audiences with your narrative to drive belief and behavioral change. No matter where you are on your omnichannel journey, Havas is here to advance your communication ecosystem in medical affairs by delivering strategic, data-driven customer experiences. Tell us where you are on your omnichannel journey. What would you tell your MA peers? #omnichannel #customerexperience #scientificjourney #MedicalAffairs #MAPSPR24 #jointhemovement

Are you thinking about how to engage with your stakeholders in a deeply personal and meaningful way? At Havas Health & You, we converge medical strategy and the customer experience to reach your stakeholders where they prefer to be engaged, from the first touchpoint to the last. #omnichannel #customerexperience #MedicalAffairs #medicalstrategy

We often talk about omnichannel, but the engine behind an omnichannel approach is truly thinking about the customer experience. In medical affairs this can be a new way of thinking because we don’t think about our audiences as “customers”. However, a deep integration of medical strategy and customer experience allows us to transform scientific exchange, making the conversation richer and deeper because we are meeting people how, when, and where they want with the content that is most relevant to them!

How can pharma marketers strike a balance in their marketing efforts that is educative whilst not over-salesy or simply irritating? If you don’t know what HCP Engage is, it’s a marketing solution that is built to deliver personalised, relevant experiences across all touchpoints to foster connections that ultimately drive growth. 🚀 We’re joining forces with our partners 👨🏾🤝👨🏻 @Treasure Data and omnichannel healthcare media specialists SOLVE(D) an IPG company, to run a workshop in London designed for pharma, where we will share some simple changes that HCP Engage can deliver quickly and easily that have helped our pharma clients realise great returns. To find out more or register click https://lnkd.in/e-cxBZV3

This is for Pharmaceutical brand managers and marketing managers. We all know that KOLs are the critical members of any marketing/Medcomm strategy. Thanks to some recent changes, many of them have become digitally savvy and have embraced technology to a great extent. Pharma companies had to align their strategy to convert Key Opinion Leaders to Digital Opinion Leaders. The shift is essential in the changing industry dynamics. Omnichannel engagement is the way forward. drcom, a leading Digital Medcomms Agency is organizing a Webinar on converting KOLs to DOLs. The focus is to provide valuable insights on Omnichannel engagement and is going to be very helpful to young brand managers who are planning to up the game in their domain. Click on the link below to register for the Webinar. As always MedWriters brings you these latest updates to help you stay informed. This session will be useful for young #medicalwriters as well. Follow me to up your game in Medical Communications. Crixus Health Lakshmi Mohana Dr. sheeba Dr Lokesh Naik Dr Vamsi Danyasi #kols #medcomms #omnichannel #branding #advertising #pharmamarketing

Missed our big announcement? No worries! Formedics is officially live as the new parent company of Physician's Weekly and Figure 1. By partnering with Formedics, brands benefit from expanded combined reach, deeper insights into HCP learning preferences and patterns of influence, and access to new digital products to support omnichannel strategies, including Next Best Engagement and personalized journey marketing. Learn how Formedics is reshaping how we reach HCPs and patients: https://buff.ly/3xtyl4p

What are your thoughts on modular content strategy? Have you tried it? How was it? Or maybe you stopped doing so? And, most importantly, do you think modular content has a future? I shared my stance on that at the 2nd Pharma Omnichannel HCP Engagement Conference, and would love to hear yours. #digitalcontent #modularcontent #martech