Food & Beverage CPG Consultant | 35 Years of Experience Empowering CPG Brands in the U.S. & Canada by providing Expert services in Packaging, Branding, and Importing
Stop Doing This If You Want Retailers to Notice Your Product! Competing in a saturated market is tough, but with the right strategies, your product can standout amidst the competition. Here are my top 5 tips for selling your product to retailers: 1. Differentiate Your Brand ↳ Example: Method revolutionized the household cleaning market with eco-friendly and aesthetically pleasing products, setting them apart from traditional brands. 2. Build Strong Relationships ↳ Example: KIND Snacks focused on creating genuine connections with retailers through consistent communication and support, leading to widespread retail success . 3. Optimize Product Packaging ↳ Example: RXBAR’s transparent packaging showcased its whole ingredients, helping it stand out on crowded shelves and resonate with health-conscious consumers . 4. Leverage Data and Analytics ↳ Example: Dollar Shave Club used consumer data to tailor its product offerings and marketing strategies, resulting in rapid growth and acquisition by Unilever . 5. Offer Exclusive Retailer Deals ↳ Example: Halo Top created exclusive flavors like "Peaches & Cream" and "Chocolate Caramel Lava Cake" for Walmart, driving traffic and creating buzz around the brand . By focusing on these strategies, you can carve out a niche for your product and achieve significant retail success. What's your biggest challenge in selling to retailers? Let's discuss! #RetailSuccess #CPG #ProductMarketing #BrandBuilding #FoodInnovations
Geoff, your tips for standing out in a saturated market are spot on. Differentiating your brand, building strong relationships, and leveraging data are crucial strategies for gaining retailer attention. These examples illustrate how impactful these approaches can be in driving success.
Fantastic insights! Differentiation and relationship-building are indeed crucial. I'm particularly intrigued by the use of data and analytics to tailor product offerings, as seen with Dollar Shave Club. 😊
Thanks for sharing
Senior Product Manager | MarTech | People First | Driver of Smart Change
2moValuable tips! I'm curious about how these strategies apply to niche markets. Any advice on breaking into a highly competitive category?