Author, speaker, advisor, best known for Crossing the Chasm, Zone to Win and The Infinite Staircase. Board Member of nLight, WorkFusion, and Phaidra. Chairman Emeritus Chasm Group & Chasm Institute.
🔥 Lighting the fire of innovation isn't about chasing every customer. It's about strategic focus and kindling the right sparks. Listen to my conversation with Lenny Rachitsky on the latest episode of Lenny's Podcast for insights on crossing the chasm and igniting your go-to-market strategy. https://lnkd.in/gaKastqW #CrossingTheChasm #BusinessGrowth
I just fished listening and this was so good! I recently worked at an innovative disruptive company (where we had to "go find budget that didn't exist"). This really helps clarify what stage you're in and which positioning and product marketing muscles to flex. This podcast almost feels like cheating, thank you and well done to you both!
Wow this was so dense and good Geoffrey Moore and Lenny Rachitsky. Took me longer than the 1.5 hrs to finish because I had to stop, rewind, and write down so much of what you said. Really valuable insights as we’re thinking about who and what to focus on for Capsule at this stage.
Wonderful conversation and wisdom that withstands the test of time. Thank you 🙏
Geoffrey Moore is a treasure who, by keeping his strategies relevant, keeps all of our experiences relevant and more valuable to our companies and customers. He, of course, has written many great books - Including Zone to Win (2015) and The Infinite Staircase (2021).
Since first reading it when a few of us were developing WireDrive 20 years ago, it was and still is a masterclass in strategic growth for innovation.
Thank you for sharing such an insightful and thought-provoking conversation, Lenny. This episode ranks as one of your best podcasts to date. Having read his remarkable book, I particularly cherished the opportunity to hear Geoffrey's perspectives directly.
and it has been quite relevant for 33 years. Congratulations Jeoffrey Moore
Thank you Geoffrey and Lenny for this very informative and instructive pod cast. Well worth watching to the end. I thoroughly enjoyed it.
Thank you for making the time Geoffrey!
CCO and Member of the Board at Elektrobit
9moThank you Geoffrey Moore, love the analogy of lighting up a log. It’s so obvious yet it still is something that gets better with preparation and care. And if you have to do it in the wilderness and have to fight the elements around you, this first kindle is the most precious and you need to have a plan and the right wood to expand it otherwise it dies and you start all over again. I can so relate to this. Thank you.