George Essam’s Post

🌟 The Learning Marathon Continues! 🌟 Just when I thought my "back to school" stint was coming to a close, life threw another curveball - my Google Analytics Certification had also expired! 🎓🔄 In true lifelong learner fashion, I rose to the challenge, and I'm excited to announce that I've successfully renewed this vital certification too. This unexpected twist added another layer to my educational journey, reminding me that in the dynamic world of digital marketing, staying updated is not just an option, but a necessity. The Google Analytics Certification is essential for mastering data interpretation and making informed marketing decisions, so diving back into those analytics was more than a necessity - it was a strategic move to ensure continued excellence in my craft. Renewing my Google Analytics Certification, alongside my previous renewals and the ongoing Search Mastery course from the PPC Hub, has truly deepened my understanding and sharpened my skills. It's exhilarating to think about the insights and data-driven strategies I can now implement with refreshed expertise. Through these continuous learning experiences, I'm reminded that our careers are like marathons; they require endurance, timely updates, and sometimes, unexpected sprints. I'm grateful for the opportunities to grow, and even more so, to share these milestones with all of you. Here's to never settling and always advancing in our professional journeys. Let's keep pushing the boundaries of what we can achieve and continue to turn challenges into opportunities. 🌟📈 Wishing everyone an inspired and impactful week ahead! #GoogleAnalytics #DigitalMarketing #LifelongLearning #ProfessionalGrowth #CertificationRenewal #Analytics

Certificate of Completion in Digital marketing I learned indispensable technical skills that are necessary to have in today’s tech industry. Program Components I master the skills necessary to level up my tech career. Learn digital marketing concepts including value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more. #udacity #digitalamarketing #contentcreator Udacity

Embarking on this quite a bit tricky and beautiful journey in "Attract and Engage Customers with Digital Marketing" course by Google on Coursera is a pivotal step in shaping a future-ready marketing skill set. 🌐🚀 As an MBA student, I recognize the paramount importance of staying abreast of the latest industry trends. This course not only delves into the intricacies of digital marketing strategies but provides a comprehensive understanding of how to leverage data analytics, optimize online presence, and create compelling content that resonates with diverse audiences. 💻📈 The real-world applicability of the lessons, coupled with Google's expertise, ensures that the knowledge gained is not just theoretical but immediately actionable in the professional realm. It's not merely a course; it's a strategic investment in acquiring the skills that set you apart in the fiercely competitive digital marketing landscape. 🎓💡 Elevate your marketing prowess, position yourself as an industry leader, and unlock new opportunities in the dynamic world of business. Embrace the transformative potential of this course and empower your career journey! 🚀🌟 #DigitalMarketing #MBA #ContinuousLearning #GoogleCertification #MarketingSkills https://lnkd.in/gg2_UtP4

🌟 Thrilled to Announce! 🌟 I’m excited to share that I’ve just completed a comprehensive Digital Marketing course on Coursera! 🚀 This journey has been an incredible learning experience. I’m eager to apply this skill to real-world challenges and continue growing in the digital marketing space. A big thank you to the amazing instructors and peers who made this course so enriching. Looking forward to connecting with fellow marketers and exploring new opportunities! #DigitalMarketing #LearningJourney #Coursera #GrowthMindset

News Alert!🎉 Thrilled to have completed Attract and Engage Customers with Digital Marketing on Coursera! Let's harness these newfound capabilities together! #coursera #googlecertificate #digitalmarketing #tatastrive

On my journey to completing my Ingressive For Good Marketing scholarship courses on Coursera, before I can tackle capstone project to showcase these skills. I am thrilled to share my progress this week. I've been diving deep into understanding how to measure and optimize social media marketing campaigns, and each module section I cover makes the course even more engaging. Today, I successfully grasped the following key points: 1. Evaluating metrics against marketing goals with tools like Google Analytics. 2. Measuring various marketing outcomes through formulas such as ROAS (Return On Ads Spent), ROI (Return On Investment), Cost per Marketing Result, and Customer LTV (Lifetime Value). These concepts have equipped me with a solid understanding of essential metrics and formulas, showcasing how I can calculate some of the most crucial KPIs in digital marketing, which are skills Ican Implement in my marketing campaigns. All thanks to Ingressive For Good . #Marketing #SocialMedia #Analytics

"Excited to announce that I've completed the 'Attract and Engage Customers with Digital Marketing' course authorized by Google and offered through Coursera! 🚀 Ready to apply new strategies and insights to drive impactful results in the digital world. #DigitalMarketing #ContinuousLearning #Coursera #GoogleCertification"

𝐀𝐥𝐡𝐚𝐦𝐝𝐮𝐥𝐥𝐢𝐥𝐚𝐡. Thrilled to share that I've successfully completed the 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔 for Beginners course. A big thanks to Coursera and Coursera Project Network for providing such an incredible learning experience. This course helped me gain valuable insights into Google Ads and sharpened my digital marketing skills. Excited to apply these new skills in future projects. #GoogleAds #DigitalMarketing #LearningJourney #Coursera

Recently completed the Udacity Digital Marketing Nanodegree! I'm excited to announce that I've recently graduated from the Udacity Digital Marketing Nanodegree program! This program has equipped me with a comprehensive understanding of digital marketing strategies and tactics. Through hands-on projects, I've gained experience in: Content marketing Creating and distributing valuable content to attract and engage audiences. Social media marketing Developing and executing social media campaigns to build brand awareness and drive engagement. Search engine optimization (SEO) Optimizing websites and content to improve organic search ranking. Search engine marketing (SEM) Creating and managing paid search campaigns to reach target audiences. Email marketing Crafting effective email campaigns to nurture leads and convert customers. Marketing analytics Measuring and analyzing marketing data to optimize campaigns and track ROI, with a particular focus on using Google Analytics to gain data-driven insights. I'm now eager to leverage these newfound skills to contribute to a dynamic digital marketing team! #digitalmarketing #nanodegree #udacity #grad #marketing

Two of my favorite things: digital marketing and education! Of no surprise, the rise of the creator economy has created unprecedented opportunities for young people, but it is also illustrating a significant digital skills gap that exists in current school curricula. Adobe is attempting to address this divide with courses build on the World Economic Forum's prediction that creative thinking, AI, and big data skills will be the most in-demand by the workforce in 2027. Adobe's curricula is intentionally broad (link to article in comments) and courses will be available through Coursera. Living in a digital-first world, additional opportunities to upskill digital prowess are certainly appreciated, but I had some thoughts reading this article: My educator brain says: Whenever an educational divide exists, differentiation of content delivery is essential for ingestion and retention - so I'm not yet sold on the idea that static digital courses will do the trick to close any noted gaps, particularly for historically disadvantaged peoples. My marketer brain says (in my Dorothy from Wizard of Oz voice): "Things change so quickly around here." By the time a learner completes a course, algorithmic changes render that knowledge moot. Meaningful knowledge acquisition needs a foundation in consistency. A course or two (or a few) in 2024 does not a digital maverick make in 2027. My open education brain says: Why is knowledge relevant to all careers in our economy kept behind pay walls and scholarship programs? This seems like an area were we can come together, for the benefit of all, to keep digital skills fresh and impactful. Morning musings! Have a wonderful Wednesday, everyone! #DigitalMarketing #Education #Economy #BizDev