George Snow Scholarship Fund’s Post

This SHOULD be the living, breathing, Digital Heartbeat, of an entire Scotch Whisky Tourism Budget and Strategy. As it is, lots of Scotch Whisky Distilleries are secret, closed, very 'twee' (I'm being nice) and even a lot of the quite old ones, don't welcome visitors. As a network, it's really hopeless. Invisible. Because it's not joined-up, into a cohesive marketing plan, by Visitscotland, aided by the £multi billion Scotch Whisky Industry, standards vary, dramatically. It's a disjointed mess. Some are amazing, some 'pure pish'. You're not encouraged to 'tick them off' and 'do' them all, like you are with Scottish Mountains, over 3000 ft. Even though it would be easier, ageless (my Dad could do it) and there's a lot less of them. You can visit Scotland's Biggest Nuclear Power Station and have a cup of tea there but you CAN'T visit Scotland's Biggest Distillery? Eh? From the Michelin-Starred places like Glenturret and the World Class, 'bookings only', The Macallan, who do the 'heavy lifting' and make everyone think it's great, there are others that you're not sure are open, or closed. Neither are they. Also, Diageo-owned places don't tell you about Bacardi-owned places. It's the same with most places, they're all 'competing'. Nobody in the REAL world knows where the biggest Scotch Whisky Bottling Hall in the World is (it's in Fife). It's completely mental. We NEED tourists. We don't make much that's World Class. Scotch IS! We're outperformed in 'Whiskey' Tourism by the much smaller Irish Whisky landscape. It's a fraction of the size but gets a third of the Visitors? Kentucky, just one State in the USA with a similar population to Scotland, it gets MORE. We have a 'Marine Tourism Budget' in Scotland, we don’t have a 'Scotch Whisky Tourism' one. Two or three of the 'Piers', in faded, English Seaside towns, get more Visitors than EVERY Distillery in Scotland, combined. Glenfiddich, Glendronach, Glenfarclas, Glengoyne, Glenlivet, Glenmorangie. That's just some of the 'Glen' ones. Household names. Owned by some of the Richest people in Scotland and...on Earth. Scotch. A drink named after our Country. Am I the ONLY one who's embarrassed? Were told to: 'Support Scotch'? Is this a sick joke? We also talk a lot about 'Scotland's Great Outdoors'. Is it not time we talked about: 'Scotland's Great INDOORS'? #ScotchWhiskyTruths #SupportScotch.

Good to know ;)

🦪 Exciting news from the Oyster Master Guild! They're rolling out a Level 2 Advanced Oyster Appreciation course. Perfect for those who've done Level 1 or just love oysters. It's all about diving deeper into oyster types, tasting, and even pro shucking techniques. If you're into oysters, this is your kind of thing. Check out their post for more info and how to join in. Let's keep exploring the awesome world of oysters together! #OysterLove #OysterMasterGuild #SeafoodLearning #JulieQiu #PatrickMcMurray

Jam-packed with flavour, the concentration is a step up from the usual pretty types that Watervale can deliver. An excellent Limefinger Learnings Watervale Riesling awaits. https://buff.ly/3zb6I0H

The holiday celebrations are ending for some, but they're just getting started for those of us in New Orleans. 🎊🎺January 6 marks the first day of Carnival season as we make our way toward Mardi Gras. Check out this article for a list of events you won't want to miss! 😁 #loanadministration #noteservicing #investorservices #lenderservices #escrowservices #loanservicing #nola

Dear WSET Students - Feel like the Appellation in France are playing hide-and- seek in your memory? 📚🥲 Consider this post as your secret study weapon! 📸🍷 Comment down below what topics you need help with next! Here is to acing your WSET Examinations! Cheers!🥂 #sonalhollandwineacademy #wineeducation #wineknowledge #france #appellationsoffrance #studytips #wine #frenchwine

A video featuring myself and my family's cooking practices. In collaboration with Masienda. In the video I speak about the importance of preserving cooking practices and keeping them in a state of evolution in that process. https://lnkd.in/eKK8fFd5

Farmers Markets are one of the best ways to enjoy Chicago's diverse communities this summer! In this post, I discuss a few around the city and explore the origins of the markets. Enjoy!

🎯 Courses to Consider for Brewing Education - When it comes to education, brewers & potential brewers have more choices than ever. This Expert Topic article explores some of the many options today - including intermediate and advanced programs from institutions like Siebel Institute of Technology and University of California, Davis Check it out here: https://lnkd.in/gTGSBXTb #brewingeducation #brewingcourses #craftbeer #craftbrewery #craftbreweries #brewingindustry #craftbeerindustry #breweries

Looking at 2024 Harris Poll Data collected by the Brewers Association will give you a strong actionable view of our market. The full presentation is linked below and I am going to break out some specific slides for commentary, but I suggest watching the whole presentation. 1. Craft is holding its own on occasions. We're 1 or 2 in 5 of the 10 tracked categories. 2. I believe craft can and should make a bigger push on the categories where it is currently number 2, and I am confident continued positioning will help these occasions. 3. Where we seem to need impact are there's first two metrics - at home and at a friend's house. These are signaling events. If people aren't choosing craft then it is probably a perception issue. The industry needs to tune up the effort of making craft a positive thing to bring over your friend's house or discover in your fridge. This means getting off the high horse marketing and focus much more on the fun, flavor and meaningful values the breweries hold. Think about it in terms of this interaction: "This Tropic Rocket looks awesome, can I have one?" "Absolutely. I went to a party they threw at Super Bar, and the owners were there. They are great people and they donate a ton of money and time to the local food shelter... also the beer is great!" https://lnkd.in/e5hkDEhK