Chief Strategist • Creative Leader • 1.5MM IG followers • TEDx Speaker • The Agency for Changing Times
Good timing, smart casting, a powerful brand, and an iconic format. That stuff still matters. For all the (well-justified) hype, AI still can't quite generate the excitement and impact of the real thing yet. Case in point? The new Calvin Klein ad featuring Jeremy Allen White. The IG Reel has 6M views in a day, and TikTok is blowing up with some very smart & funny videos and replies. And MSM is eating it up. It's a PR goldmine. The hype around this CK ad reminds me a lot of when everyone went crazy for Mark Wahlberg's CK ads before the internet existed. I think the "scandal factor" was higher then, but the hype is similar. The hype won't last as long as it did with the ad for Mark Wahlberg, because people move on much faster now. Here today, gone tomorrow. Why is this still a smart strategy? Because men only buy themselves underwear every 5 to 7 years. Mothers, girlfriends, wives and partners are the main buyers of men's underwear the rest of the time. So sit back and enjoy another iconic and highly objectified, idealized, sexualized Calvin Klein mega-hit for men's underwear. I love it. #advertising #calvinklein #iconic #brand #viral
We are excited to kick off the Spring 2024 season with a new campaign focused on our iconic men’s underwear, featuring Jeremy Allen White. A native New Yorker, Jeremy’s empowered energy takes over his hometown in the newest #CalvinKlein Underwear styles. Throughout the season, we'll continue to pulse out impactful content highlighting our most emblematic products. Shot by Mert Alas
Teamlead Social Media I Digital Media & Communication bei Wirtschaftskammer Österreich & passionierte Kommunikationsexpertin.
10moThe web is going nuts for a reason. Yes Chef! #iykyk