Something to consider when you're social selling. Our own employee advocacy efforts generated a record number of inbounds recently. The interesting part... Not a single one of them had engaged with our social posts. We only knew because every message on the form submissions started with something like 'I saw your LinkedIn post...' Prospects don't like to 'Like' or comment because they're afraid of being contacted immediately afterwards. So, don't worry if you don't get any/many likes when you post. Just remember that people are still seeing your content. The key is to create a network of people in your target market and post daily about the problem you help to solve. #SocialSelling #Sales #PersonalBranding #EmployeeAdvocacy
