🚀💼 Unlocking SMB Growth: The Power of Embedded Finance in Software Platforms 💳🌐
Dive into the future of SMB financial services with insights from our latest report, crafted in collaboration with Edgar, Dunn & Company, based on Q3 2023 research.
🎯 Here's a snapshot:
Defining the Landscape:
Insights sourced from a global survey of 1,000 SMBs and interviews with leading SaaS platforms.
Distinctions: SaaS platforms (operational software providers) and marketplaces (channels for SMBs to sell online).
Embedded finance: Native integration of financial services into these platforms, creating a seamless customer experience.
Untapped Opportunity for SaaS Platforms:
83% of SMBs express interest in accessing financial services via SaaS platforms, but only 9% currently do.
A potential goldmine for platforms to enhance customer service, generate revenue, and stand out from competitors.
Key Vendor Preferences:
SMBs prioritize convenience, ease of adoption, and flexibility over price when selecting financial service vendors.
82% open to switching payments/banking solutions if offered by their existing SaaS platform.
6% willing to pay more for one-stop solutions through a single vendor, giving SaaS platforms a competitive edge.
Financial Services in Demand:
SMBs show significant appetite for FX services, payment processing, multi-currency accounts, and business credit cards.
82% likely to use FX services, 80% for payment processing, and 76% for multi-currency business accounts and business credit cards.
Strategic Benefits for Platforms:
Adding financial services reduces customer acquisition costs, enhances retention, and boosts the lifetime value of SMB customers.
Financial services act as a 'sticky' value proposition, differentiating platforms, fostering loyalty, and unlocking new revenue streams.
Empowering with Open APIs:
Open APIs enable platforms to seamlessly integrate readymade financial solutions at speed.
Regulatory complexities, upfront costs, and slow integration times are overcome by Payment Service Providers (PSPs) and fintechs, making it cost-effective for platforms to offer financial products quickly.
🔓💡 Don't miss the opportunity—embed finance seamlessly into your platform and redefine the SMB experience!
#EmbeddedFinance #SMBGrowth #FintechInnovation
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