Beamer’s Post

Agree with these principles for excelling in #PLGmarketing! At Beamer, we've found that embracing these strategies alongside a robust data-driven approach is key to driving growth. Some additions from personal experience: 1. It's crucial to emphasize the importance of data and tracking throughout the entire funnel. Understanding where website visits originate from, tracking conversion rates by channel, and analyzing user behavior at each touchpoint allows us to double down on what's working 2. Weekly funnel tracking by channel allows us to continually test and optimize our approach. And No, I do not think that "weekly" is an overkill when you are in a hyper-growth environment. I start the day by looking at the Paid Digital channels' performance and session recordings for the key pages on the website. Sometimes a glance at the dashboard helps you quickly catch an abnormality and act immediately. By leveraging data, we can make informed decisions about where to focus our efforts for maximum impact. Excited to continue refining our PLG marketing strategy and driving success for Beamer!

Action Items for the Growth Marketer: Focus on improving messaging clarity and user guidance rather than superficial changes like colors or homepage layouts. Develop multi-channel strategies that address long-term engagement rather than relying on singular touchpoints like one-off emails or template libraries. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

Action Items for the Growth Marketer: Focus on improving messaging clarity and user guidance rather than superficial changes like colors or homepage layouts. Develop multi-channel strategies that address long-term engagement rather than relying on singular touchpoints like one-off emails or template libraries. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

"Consistency is key in e-marketing! 🚀 Embrace challenges as opportunities to grow. Stay agile, adapt your strategies, and keep learning. Success in e-marketing lies in perseverance and innovation. 💡 #DigitalMarketing #ProblemSolving"

Text Marketing beats other platforms in terms of highest deliverability, open and response rates. 📱 Connecting you to customers one text at a time, Launch Control is the most powerful platform for leveraging Text Marketing, maximizing ROI, and ensuring your messages reach their target smoothly. Over 6000 brands have joined our ranks – come see the difference and book a meeting with us today: 🚀 https://hubs.ly/Q029DD3p0 #LaunchControl #WholesaleRealEstate #TextMarketing #RealEstateInvestors #MarketingSuccess #TextMarketingPlatform

💡 A clear indicator of whether your marketing is working is Earnings Per Click (EPC), my favorite metric. 💵 🖱 You can look back to see where optimizations are needed, see which channels bring in the most revenue, and forecast based on the quality of the clicks coming in. 🔭 📈

Marketing is an ongoing, never-ending, A/B testing, game, that never stops. It's the "do what we've always done" mentality that's burning your cash. One of our offers, Marketing with Precision™ is where we work with our clients to rip apart their marketing from the ground up. They're frustrated. They're spending too much. They can't properly measure what's working and what's not, and we get them straight. Here we go through: • What traditional channels should they be marketing on? • What digital channels should they be marketing on? • What is their 1-year marketing strategy? • What's their advertising strategy? • Who are the outside vendors and what's their responsibility? Based on this, we can help with strategy, implementation, or advise to improve their performance. You now have the data, what you do with it is your responsibility. 9/10 I find that their marketing is a combination of old and new ideas, with random levels of investment, and no clear measurables - more so, they are executing like it's 2017 on a 2024 channel - especially with digital. Marketing's role is to make you findable. How consumers find out about new brands, products, and services, has radically changed even over the last 3 years. This my friends needs to be addressed. If we want to stay relevant and top of mind, we need to evolve with the times and start thinking a bit more like the Starchild, did about music. Marketing is a performance channel - it should be black and white in terms of what's working and what's not. #SMB #smallbusiness #marketing #marketingstrategy #consulting

While discussing incrementality experiments is easy, executing them with precision demands careful attention to detail and expertise. Google published a new article on how experiments should be executed to help grow your business. 🐦 For us, two key learnings stand out: 1️⃣ The concept of measuring incrementality through experiments is dynamic, as marketing effectiveness evolves over time due to factors such as action periods, ROAS settings, competitor strategies and more. Regular experimentation is key to advancing your business to the next level. 2️⃣ Running incremental experiments incurs both resource costs and potential missed sales (opportunity cost). Ensure that the expected learnings outweigh the expenses involved. Additionally, closely monitor your experiment's progress and pause it upon achieving stable and significant results to mitigate costs. Great work by Jakob and others. Download the article to learn more.

As a marketing professional, when your campaigns don’t perform well, you think of these things: 👉 Is the message not correct? 👉 Is the copy not effective? 👉 Are the graphics not engaging enough? But the problem may be beyond these questions. 👉 Perhaps a particular checkout flow is not delivering 👉 The coupon application is having issues 👉 The ‘add to cart’ button is not working  👉 Marketing signals to Klaviyo, Meta Ads, or Google Ads drop for one or many flows You need to detect these problems ASAP and come up with a solution rather than redesigning your entire campaign. That’s where Out Of The Blue™ helps. Out of the Blue’s AI-powered revenue-optimization platform helps eCommerce brands drive top-line revenue growth and lower costs by reducing revenue loss, leakages, and missed revenue capture opportunities. By working continuously 24*7 behind the scenes, we help drive time-critical interventions rather than reactive actions. Want to get started with capturing revenue that you are otherwise leaving on the table optimization? DM. #ecommercegrowth #revenueoptimization

My marketing pet-peeve: meaningless creative testing. 😑 So many agencies promise “robust multivariate testing methodology” and brag about volume of creative variations they generate per client … But they forget that experiments need to have a hypothesis! 🔬 Every dollar spent on a creative test should yield actionable insights that help guide your future strategy. Variables need to have an IMPACT on how the message is delivered. If they don’t, the variables aren’t significant enough to warrant spending client money on. Quality is better than quantity here. Experiments should validate and refine your strategic approach - not dictate it.