Breakthrough’s Post

Unlock the true potential of your podcast by tapping into the goldmine of your audience's preferences. Surveys are not just questionnaires; they're conversations with your listeners, offering insights beyond mere numbers. By understanding what your audience craves, you can tailor your content, align with the right advertisers, and ultimately, amplify your podcast's impact. If you want more ways to leverage insight from your audience to land sponsorships, watch this full Live Stream! https://bit.ly/3uCv3u3

If you need help elevating your online presence, then you definitely want to check out this week's episode of The Goal Digger Girl Podcast 🎙️ Tune in to learn all about: ⚡ ️Crafting a social media game plan. ⚡ How to amplify our unique voice and vision. ⚡ ️How to define your brand identity. ⚡ ️How to curate content that resonates with your audience! And a whole lot more! Link to the full episode is down below! 

We always hear how important cultural representation is for marketing. What we often don't talk about is how this concept goes way beyond visual representation. To approach how brands can authentically connect with diverse audiences, we received Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson ⚡ In this episode, he shares the importance of understanding consumer voices and building industry relationships. 👉 Put your headphones on and dive in: https://lnkd.in/drqki-2J #podcast #diversity #targetaudience

Master the Art of Tiered Marketing Videos: Expert Tips & Strategies 🎥✨ Tune in to our podcast for exclusive insights on tiered strategies to capture your audience's attention at every stage of their journey. In our first episode, you'll discover how to effectively create impactful content that resonates. From attracting new prospects to nurturing existing customers, video can help you deliver targeted messages at every touchpoint. Check out our upcoming podcast to unleash the full potential of your brand with our expert advice!

🎙️ 𝗛𝗼𝘄 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗟𝗶𝗯𝗲𝗿𝗮𝘁𝗲𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 – 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗕𝗔𝗠 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 In our latest episode of the Breaking & Entering Advertising podcast, we sit down with Rob Baiocco, Co-Founder and Chief Creative Officer of The BAM Connection, to explore: 💡 Why Rob left his successful career at Grey New York to launch his own agency and how simplicity has driven BAM's creative success. 🛠️ How BAM Connection helps challenger brands punch above their weight with bold, clear messaging that cuts through the noise. 🥊 Why even established brands need a challenger mentality to stay relevant in today’s competitive market. 🧠 Insights for advertising professionals and client-side marketers on how simplicity can fuel creativity and drive results. Curious how these strategies can help you? 👇 🎧 Listen now: https://lnkd.in/gcs4ss5C #CreativeLeadership #ChallengerBrands #AdvertisingInsights #AgencyLife #MarketingStrategy #BAMConnection #BreakingAndEnteringPodcast

I haven’t heard a podcast for a while that wows me so much in this Mumbrella interview, featuring Nike former CMO Greg Hoffman. Every word this legendary marketer utters resonates. For marketer out there who need a bit of inspo and spur, this podcast won’t disappoint. My key take-aways: 1. “Cultural relevance and customer affinity is EARNED” - Looking at all the companies that are customer obsessed and have a massive community, I’ve noticed - oh yeah- there is that pattern to it. 2. Lead from the front - so true and a great guiding principal esp. when so many B2B and B2C market categories are getting crowded. 3. Give your campaigns enough runway- Momentum is only achieved when marketers give campaigns enough time to test and learn. So stand firm. #customerloyalty #leadershipinspiration #growthmarketing https://lnkd.in/eP7JXS5p

A dead social media profile means no sales 👀 📉 Customers won’t trust you if your profile lacks activity. On Alex Fedotoff's podcast, our CEO, Danil Saliukov, shared an interesting approach to working with creators to build trust and brand awareness ❗️Key Takeaway: Don’t rely on just 5-10 creators, even if they are top-notch. This won't build strong brand awareness. It's an outdated strategy Now, it's all about volume! 1️⃣ Start Small: Test with 5-10 creators to see what works best. 2️⃣ Scale Up: Use the successful formats with new faces to broaden your reach. This strategy will help you reach different people, fill your profile with content, build trust, and turn viewers into customers. 🚀 Many brands miss this simple step. 🔗 Watch the full video for more insights: https://lnkd.in/eXuPAGwP

🎧 "Audio's great, podcasts are great—but how do they really impact my brand?" This is a question we hear from clients all the time. While it’s easy to fast-forward through a host-read ad, the reality is that those brief moments of airtime pack a serious punch for brands. 📈 Podcast advertising is more than just a quick interruption—it’s a powerful way to connect with listeners authentically and meaningfully. 💡 Case in point: We recently worked with a female hygiene brand and with the help of Veritonic analysed the impact of a podcast ad on brand awareness, favourability, and purchase intent. The results? 🔹 Higher brand awareness ⬆️ 15 points 🔹 Increased brand favourability ⬆️ 31 points 🔹 Stronger intent to purchase ⬆️ 28 points The personal and relatable nature of podcast ads makes them incredibly effective. So, the next time you're tuning in, remember—those 60 seconds could be transforming brand perceptions! #PodcastAdvertising #BrandAwareness #MarketingStrategy #DigitalMarketing

Forge authentic connections with customers for a community that goes beyond transactions. 🤝 Building brand advocates involves deeper interactions, not just transactions. Tune in to the podcast for insights on fostering meaningful relationships in the digital age. #AuthenticConnections #BrandAdvocacy #CustomerEngagement

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗮𝗳𝗳𝗶𝗻𝗶𝘁𝘆 𝘂𝘀𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀. If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity. We cover topics like: • Why consistency is key to building trust • The impact that brand perception and trust signals have on marketing ROI • The need to prioritise engagement metrics Tune into Episode #113: Building brand affinity using trust signals 🎙️https://lnkd.in/dv8zH6WV #b2bmarketing #marketingpodcast #brandtrust