Yesterday was my birthday.
Instead of sharing some barely legible, strangely philosophical pontification on the lessons I’ve learned in my 32yrs, GTMfund decided to launch a free product in partnership with Cabal.
A product that I wished I had my whole career.
Today, Brian Murray and I are unveiling Warm Intro Navigator (WIN for short).
We’ve been geeking out on the idea of “eco-system led growth” as the most effective way to scale in the efficiency era for over a year now.
We’ve both been fortunate to build careers largely built on: building networks, providing value to those networks and then turning that value into revenue.
So we wanted to write the de facto asset on the topic. It started out as an idea, that morphed into a blog post, that became a playbook and then we thought we needed to go deeper so we wrestled with the idea of a podcast series…
And then we asked ourselves, what if we built an actual piece of software that people could use for free?
Instead of telling people about the concepts that have brought us success, we gave them a tool that they could actually use to drive revenue/scale their org/hit their number.
And after months of iteration, WIN was born.
WIN is the easiest way to use your existing ecosystem to generate warm referrals to help you break into net new accounts, accelerate deal velocity and get higher in existing opportunities.
It’s 100% free - you can jump in, claim your company account in seconds & instantly start generating pipeline from your investors, board members, execs and company supporters.
Check it out and let us know what you think, we’re very open to feedback on how we can make it better/more valuable. This will be an evolving product driven by commentary from the broader Tech/GTM community.
We hope it helps you crush your quota, raise your next round/fund or activate the nascent value in your ecosystem to drive your business goals forward.
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