Catch’s Post

There are savings, there are deals, and then there is value - and the latter could be the driving factor for many pricing and purchasing decisions in 2024. We've already seen customers gravitating more toward products and shopping habits that provide them with maximum value. This can appeal to their desire for frugality, their aim to get the most for their money, or even their search for hidden gems while shopping. 💎?🛒? #consumerbehavior #consumertrends #purchasingtrends #shoppingtrends https://lnkd.in/ebG7ax4g

Amazingly insightful read into current shopper expectations💡📰🧭🛍️👇 Here is a truly valuable report from Drapers and great takeaway summary by Liam Young 🔑✅🙏 My own overall takeaway: it is more than ever essential that retailers strategise their omnichannel approach with as clear a view as possible on who their customers are AND on which channels they operate, when, and for what. 🔄🔎👥 Only then can they set clear objectives for each channel while maintaining and offering that seamless brand experience everyone seeks nowadays.📊📱💻🏬🔗🔛 Need help figuring out more specifically the role of the physical stores in YOUR unique omnichannel brand strategy? 🧱🤔⁉️ Don’t hesitate to reach out, the insights gained through my practice combined with those from my academic research have given me truly valuable tools to help you with this. ⚒️📚👩💻🤝 #shopper #customerbehaviour #shoppingexpectations #omnichannel #retailstrategy #retaildesign #retailconsultancy #retailfuture

Good takeaways here via Liam Young from the Drapers Connected Consumer Report 2024

Retail Executives: As consumer preferences shift towards personalized and value-centric shopping experiences, card linked offers provide targeted acquisition and loyalty opportunities. Read Ed Wogan’s latest article on Retail TouchPoints on why you should have FOMO about card linked offers: https://lnkd.in/ezs43H-Y #RetailMarketing #ConsumerTrends #Valuedynamx #CardLinkedOffers

My top 5 takeaways from the Drapers Connected Consumer report 2024: #1 Stores remain the preferred channel of shoppers with 39% of shoppers saying they prefer to shop in-store when they can. The ability to try items on is the main reason for this. #2 Where customers actually shop is different with mobile now the dominant channel. This highlights that convenience still takes priority for a lot of shoppers. #3 The majority of cart abandonment is price related. The No.1 abandonment reason is delivery fees being too high, No.2 is finding a cheaper price elsewhere. #4 Free delivery is more important to shoppers than free returns. Food for thought for retailers thinking about delivery/returns pricing at the moment. #5 The maximum price most customers are willing to pay for standard delivery is £1-5. If your entry delivery fee is more than this, you'll likely be experiencing cart abandonment as a result. In summary, removing the barriers to shopping your brand is more important than ever. Make shopping your brand as convenient as possible through a great mobile site, well located stores and convenient delivery services. Try wherever possible to remove the financial barriers to shopping your brand. The latter point is especially important this year as shoppers are every level are feeling the pinch. #retail #customerexperience #ecommerce

The Hilarious Tug-of-War Between Online and Offline Shopping In today's fast-paced world, our shopping habits are a blend of convenience and curiosity. Let's dive into the quirky pros and cons of online vs. offline shopping: Online Shopping: - Risks: Ever ordered a "new" outfit online only to suspect it's already had its own social life? Ah, the unpleasant of finding a slightly worn “new” dress! - Discounts: Those Big Billion Days or End of Reason Sales can feel like winning a lottery... until you realize the prices were sneakily hiked before the "discounts." - Convenience: Skip the lines and shop in your PJs – the ultimate lazy-day dream! Offline Shopping: - Experience: Nothing beats the joy of touching, trying, and twirling in a new dress right in the store. - Sales Tactics:Local shops have their charm. Who hasn’t fallen for the “last piece” trick or the “exclusive discount” just for you? So, what’s your take? Do you love the ease of online shopping, or do you crave the in-store experience? Any funny or frustrating shopping stories to share? Drop them in the comments! #ShoppingTrends #OnlineVsOffline #RetailTherapy #ShopSmart #ConsumerExperience

The New Trend in Consumer Behavior: Buying Before Sales and Returning for a Lower Price A new trend in consumer behavior is emerging in the retail industry, and it is causing a stir among retailers. This trend involves buying a product a week before the sales, and once the sales begin, returning the item, demanding a refund, and then repurchasing the same item at the reduced price. This behavior, known as "devuelvo y recompro" in Spanish, is becoming increasingly popular among savvy shoppers. This trend has been making headlines recently, with some sources suggesting that this behavior is on the rise, as consumers take advantage of the sales to save money. The practice is legal in many places, and it highlights the changing buying habits of consumers, who are becoming more and more aware of the best deals in the market. Retailers are facing this trend with mixed feelings. On the one hand, they understand that consumers are always looking for ways to save money, and this trend is just another example of this. On the other hand, they see this trend as a potential threat to their revenue and profit margins, as they end up selling the same item at a lower price. There are several factors that contribute to this trend. First, the rise of online shopping has made it easier for consumers to compare prices and find the best deals. This has created a more informed and savvy consumer base, who are always on the lookout for ways to save money. Second, the increasing frequency of sales and promotions has led to a more discount-driven market, where consumers expect to find a good deal. Finally, the cultural trend of fast fashion has also played a role, as consumers see no problem in returning and repurchasing items, as long as they get a better price. So, what can retailers do to respond to this trend? Here are a few suggestions: 1. Adjust return policies: Retailers can adjust their return policies to make it more difficult for consumers to take advantage of this trend. This could include reducing the time limit for returns or limiting the number of returns per customer. 2. Increase transparency: Retailers can increase transparency around their pricing and sales policies, so that consumers are aware of the best deals and don't feel the need to resort to this trend. 3. Educate consumers: Retailers can educate consumers about the impact of this trend on their bottom line, and encourage them to consider other alternatives to save money. In conclusion, the trend of buying before sales and returning for a lower price is a complex issue, with both negative and positive implications. While it highlights the changing buying habits of consumers, it also poses a challenge to retailers, who are seeing their revenue and profit margins decrease.

Ever wished you could haggle prices online like you do at a bazaar? Well, now you can! Exciting news! I've been working on a game-changing feature for e-commerce websites, and I can't wait to share it with you all. Introducing the "Bargain Now" button - a revolutionary way to bring the thrill of price negotiation to online fashion shopping. Here's how it works: 1. Shoppers see a "Bargain Now" button next to the price tag 2. They can negotiate the price in real-time 3. Sellers set a minimum acceptable price behind the scenes 4. Customers get the excitement of striking a deal 5. Retailers see increased conversions and engagement I believe this feature could transform the online shopping experience, especially for home-grown brands looking to stand out in a crowded market. It adds a personal touch to e-commerce, potentially boosting customer satisfaction and loyalty. I've attached a short demo video to show the feature in action. What do you think? Could this work for your brand? If you're a home-grown brand and want to implement this on your website, comment "Bargain Now!" below. Let's start a conversation about bringing this exciting feature to your customers! #EcommerceInnovation #RetailTech #OnlineShopping #CustomerEngagement

5 Points About Consumers’ Shopping Preferences and Attitudes https://ow.ly/zAFi50ST25u

How can you drive in-store traffic in the age of online consumerism? As the ways of shopping continue to evolve, retailers must learn to adapt to keep up with the changes in consumer preferences and behavior. Read our blog for insights on attracting customers to your store and boosting basket sizes: https://loom.ly/fbnqwqg #retailinnovation #groceryindustry #onlineshopping #customerexperience #CoinstarForRetail