Catch’s Post

Exciting insights at the CEW event on Gen Z behavior! PIMS joined beauty industry leaders to explore the latest trends in engaging the Zoomer generation. At this event, our team learned more about: -Gen Z's paradox-driven demands reshaping consumerism, fostering interactive, real-time engagement with brands for personalized experiences and feedback -Gen Z's openness to trying new products poses a threat to brand loyalty and creates avenues for devising new strategies to redefine loyalty for future generations -Understanding the motivations of the fluid consumer and the power of leveraging UGC for Gen Z engagement -Much more Thank you to CEW for having us at this exclusive event and thank you to Anna Araman, Erin Cast, Shai Eisenman, Teresa Lopez, Joon Park, Ajay Salpekar, & Andrea Nagel for sharing your knowledge and findings with us all! We're completely ready to adapt and guide beauty brands focusing on this dynamic consumer group! Ayla Anaya Jumana Mordaga Alexandra (Ally) Grunstein Jillian Moran #influencermarketing #pims #warehousing #fulfillment #beauty #branding #marketing

WWD Beauty CEO Summit will be here before we know it!! See you in Key Biscayne Miami! ☀ I'm thrilled to announce that NielsenIQ Beauty will be attending and sponsoring the upcoming WWD Beauty CEO Summit! 🎉 This event brings together top executives in the beauty industry to discuss trends, innovation, and consumer behavior. As the global leader in consumer intelligence, NielsenIQ empowers beauty retailers and brands to make informed decisions and drive growth with the Full view. ⭐ DM me to connect and chat Global Beauty Trends, see you there!! #NIQBeauty #WWDBeautyCEOSummit #Beauty #ConsumerInsights #Data #TheFullView

🗽✨ ICYMI - Earlier this week, Beauty Independent hosted its third edition of the Dealmaker Summit in New York City! This forum brought together industry professionals and beauty lovers to discuss dealmaking at a granular level, with a strong focus on past, current, and future trends backed by data. 💼💄 I wanted to participate because the beauty sector is highly attractive, with a significant volume of deal flow and incredible storytelling. Here are my TOP HIGHLIGHTS from the summit: 💡 What makes a beauty brand stand out in 2024? According to the “State of Dealmaking” panel, including Rich Gersten of True Beauty Ventures, two key factors stand out: AUTHENTICITY and SCIENCE INNOVATION in the forefront. Think about loyalty, customer retention rate, community building, and clinical studies. These are crucial indicators aka green flags for beauty investors. 🌟 Celebrity Beauty Brands: Hit or Miss? It depends on the brand’s strategy for longevity. A crucial point discussed by moderator Taylor Bryant is that any celebrity beauty brand aiming to be a legacy brand needs to ensure it can stand on its own without relying on the celebrity's presence in the long run. 💖 It was also refreshing to speak with Kimberly Villatoro, CEO of Patrick Ta Beauty. The brand has top-quality makeup products, and the artistry resonates strongly through each launch. They are a great example of not relying too heavily on the celebrity's status for success—the product speaks for itself. 👀 Future Trends to Watch:  There is a significant amount of white space—or should I say brown space—for prestige beauty brands led by founders of color on a global scale. The beauty landscape overwhelmingly remains Eurocentric, but brown beauty has made and continues to make significant strides. I am eagerly looking forward to seeing this shift unfold. 💛 Lastly, I want to express my sincere appreciation to the team at Beauty Independent— Claire McCormack, Rachel Brown, Jane Carlson, and Nader Naeymi-Rad and everyone else—for curating such an exceptional summit. Attending my first Dealmaker Summit has been incredibly insightful and inspiring, setting a high standard for future engagements in the industry! #LatinaExcellence #DealmakerSummit #BeautyIndependent #EmergingTrends #WomenInBeauty #InclusiveBeauty #BeautyInvestment #LatinainVC

I invite you to discover the hidden truths of the beauty salon labor market in my latest article! Gain valuable insights into the industry and how it's evolving. #BeautySalons #BeautyIndustry #ReadNow #labormarket

Elevate your beauty brand's presence in this new and rapidly expanding landscape. Join our webinar on August 7th in partnership with CEW UK, where our CMO, Alison Bringé (nee Levy), will be joined by a panel of industry experts who will break down the current beauty landscape. They will discuss case studies from the top brands in the industry, the top Voices and channel strategies to help you better understand the key insights on today's top performers and learn what's behind the brands that have done best. Our panel will also cover: 🌎 The successful campaigns generating significant impact in today's current beauty landscape 🎤 The most influential Voices connecting and resonating with Gen Zers today, broken down by channels, type and region ⭐️ The current marketing trends going viral on social media and how to create a winning strategy By attending the webinar, you will also be the first to gain access to our exclusive new report, 'The Beauty Industry Trends of 2024’. Register for our webinar today to gain a global understanding of beauty market trends and comprehensive visibility of brand performance measurement. Secure your spot 🔗  https://lnkd.in/eC9PirMZ #BeautyMarketing #Beauty #BrandPerformance #DataDrivenInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Savlon hitting the bullseye once again! The quirky creative device grabs attention and drives home the message: 'Your hands are not yours till you wash them.' The ad brilliantly resonates with Gen Zs by spotlighting the importance of hand hygiene, seamlessly blending it with their concerns about personal appearance and the impressions they leave. It cleverly nudges them to consider not only their outfits and external presentation but also the impact of proper hand hygiene on their overall image. This seamless integration speaks volumes about Savlon's insight into connecting with the younger audience and fostering a culture of cleanliness and confidence; and Ogilvy's creativity. Cheers to keeping hands clean and minds engaged. #advertising #marketing #creativity #fmcg #Savlon

🥂 to: Ulta Beauty As an an ex-beauty industry marketer and eternal beauty industry lover, I find this deeply empathetic, insight-driven project to serve as a truly meaningful wrap around to the digital shopping experience. I have a daughter who’s quickly approaching her teenage years and this is exactly the kind of message she needs to grow up understanding and practicing each day. I also love that they made their research findings public - demonstrating exactly how important #transparency is today. #digitalmarketing #creativity #future

The Magic of Beauty Loyalty Programs with uLoyal! 🌟 Curious about the stats? Dive into the numbers that showcase how uLoyal transforms beauty brands: Ready to elevate your beauty brand's success? Explore uLoyal's game-changing loyalty solutions! #HealthAndBeautyLoyalty #LoyaltyPrograms #uLoyalStats

FOMO about missing out on CEW (Cosmetic Executive Women) State of Beauty 2024? Don't stress, we are happy to share highlights from our presentation! Click below for a sneak peak and key NielsenIQ contacts you can partner with to learn more! ⭐ Despite rising prices, beauty proves to be non-negotiable. The category continues to see unit growth for both global and U.S. markets; many markets bringing new consumers to the industry driving penetration growth!! ⭐ India continues to shine +7.1% proving to be a destination for beauty and luxury to keep your eye on! ⭐ The US retail landscape is constantly evolving for beauty. Disruptors like Amazon and TikTok Shop are offering different shopping experiences while the DTC model is proving to be a challenging space for growth. Did you know TikTok now ranks 12th for a beauty and personal care ecommerce retailer??? ⭐ Analyzing consumer search data can help identify what is trending in the beauty category. From up-and-coming ingredients to what results are important, search data provides useful insights into the trends. Snail slime continues to grow in search at retail +239% with Age/Dark Spots +152% ⭐ Celebrity brands has now reached $1B, 67% of these brands are still on the rise!! Click here ⬇   https://lnkd.in/edE4SA85 Special thanks to our global beauty leaders Anna Mayo, Katie Hazlett, Olga Iegorova, Eric Mills, Claire Marty, Tetiana Yavas, Natacha C., Andrew Yeager, Jacqueline Flam Stokes, Liz Bonofiglio Reaney, Therese-Ann D'Ambrosia, John Busardo for working so hard to bring the beauty industry the Full view each day!! #beautyindustry #beautyandwellness #beautybusiness

Recognizing the consumer as an individual has never been more essential in the beauty world. As we continue to take strides towards hyper-personalization, the definition of consumer segments is undergoing constant transformation, as factors such as age, social status, and an array of factors come into play when addressing the beauty consumer today. As the demand for more representation and diversity continues to grow, an infinite combination of factors creates a challenge for brands: how can a brand address its consumers on a personal level when so many factors layer one on top of another to make a unique individual? Exploring how this changing consumer landscape will affect beauty and wellness at large, Accessible Beauty deciphers the ways in which brands can address diversity in their product development and marketing strategies while tapping into consumers' desires for all-encompassing health and beauty. As we prepare to share more insights around this topic at MakeUp in LosAngeles on February 14 at 4:00 p.m. PST, take a look at our white paper around Accessible Beauty and register for the show to attend this exclusive conference! 📄 Read “Accessible Beauty: How Harnessing Hyper-Personalization is Vital in Building Tomorrow’s Marketing Strategies” here: https://lnkd.in/eRAv2NWR 🎙 And be sure to register for the conference at MakeUp in LosAngeles! https://lnkd.in/eFz7_pKm #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #CosmeticIndustry #AccessibleBeauty #Diversity #DiversityInBeauty