Copper’s Post

Fascinating new data from Pew Research Center on teens and #SocialMedia. Three observations: - Teens are using MORE platforms than their parents probably realize. This speaks to experimentation with new channels. 🆕 - Teens are using DIFFERENT platforms than their parents probably do. Makes sense. What 16-year-old wants to be active on the same social channel as old people? 🤣 - Snap. Instagram (Stories), and BeReal are all platforms based on short-term content, requiring shared usage to have an impact. Harder to track, monitor, and measure. 🤳 #digital #communications

Understanding the Activity Preferences of US Preschoolers & Schoolers vs. Tweens & Teens It's no surprise that as kids grow, their likes and preferences evolve. However, one constant across all age groups under 18 is their love for YouTube. Surprisingly, watching videos on YouTube ranks as the top preference, with an impressive 72% of U18s declaring it their favorite activity, regardless of age.(based on 2024 Kids Corp research studies) Key Insights: 💡 Consistent Platform Preference: Despite the obvious differences in content preferences as children grow, YouTube remains a universal favorite across all age segments. 💡 Daily Engagement: Kids and teens spend an average of 76 minutes on YouTube daily, though the types of content they consume vary widely. At Kids Corp, with first-party data and advanced technology, we can decode with a high level of accuracy the audience behind those contents. I hope these insights can help you and your business rethink new strategies and approaches to reach these audiences. #DigitalTrends #MarketResearch #YouthEngagement #ContentStrategy #DataInsights

Wow. What an enjoyable day! I just finished judging my last group, and here are my absolute top gems from today. Again, my DECA role-play was to be the president of a digital media company that converts VHS and old tapes to digital format. The goal of the students is to understand better how to market and promote to millennials and Gen X. 1. “Millennials and Gen X are beginning to use cell phones way more often to communicate and for social media. We should use that and leverage an app that allows them to get free shipping to send in VHS tapes.” 2. “We need a better way to digitize black and white photos taken 10 to 15 years ago. Because that’s a long time ago.” 3. “To attract Generation X and older millennials, we shouldn’t use newer social media platforms because they’re not on it. We should only do Facebook and even print ads like newspapers.” 4. “If we want to go after millennials and Generation X, we can’t only do digital promotions. We have to hang flyers in retirement homes, and we know how millennials and older generations like to have their social events like bingo nights, so we should bring flyers and ads to those locations as well.” (Bingo nights?!?) On an interesting note, another group discussed incorporating ethos, logos, and pathos as persuasion mechanisms in marketing to influence the right target market better. Today was a blast! I can’t wait to do it again 😁 #DECA Jean Attig DECA Inc. #businesseducation #marketingeducation #continouslearning

You’ve heard of millennials and Gen Z. But the up and coming Generation Alpha growing up on iPads from birth? These kids are rising up quicker than we can handle. 😳👶Tap tap tap goes little fingers before they can even talk! But peep beneath the cutesy baby pics and memes…there’s a dark side to this tech-savvy generation that should concern all of us. 😱 #GenerationAlpha #TechSavvyKids #DigitalNatives #RisingUpQuickly #iPadGeneration #ConcerningTrends #TechAddiction #ParentingChallenges #EarlyAdopters #DigitalAgeKids #ScreenTimeStruggles #FutureLeaders #InfluencersInTraining #SocialMediaSavvy #OnlineSafety #ChildDevelopment #TechGeneration #DigitalFuture #ParentalControls #TechObsessedKids

Listening to Gen Zers, born in 2010, complain about Gen Alphas, born in 2012, talk about social interactions on a public school campus: The Alphas wear super expensive clothing to school The Alphas are constantly criticizing everyone social media for how they look as they walk between classes The Alphas are immature They ALWAYS are on their phones and can't hold conversations My response to the GenZers: 1. Right now all kids are immature for their age because Covid delayed all social interactions. The kinder-2nd grade kids lost some valuable time connecting with others in their development. 2. Due to Covid and phone use during childhood, the college sports coaches today have been warned to expect to expect a 16-20 year old maturity in athletes rather than a 18-22 age maturity. 3. In LA, a lot of people in the industry had a tough financial year last year and might have put their 6th graders in to public schools instead of the expected private schools. But they can still afford the $300 hoodie. I also said that people with money attending the public schools elevates the public school, so this isn't a bad thing. The GenZers said in return: "yeah, but the real problem is that they have grown up watching YouTube since they were 5, and now all they want to do is live like influencers. their phones aren't just devices for boredom; the phones are part of their body and they can't manage life in front of them. they think life is about what you put out there on the phone and how you look doing it. we can put our phones down and enjoy a birthday party or being in a play rehearsal for 8 hrs without our phones. they can't" I will wrap this up without a wrap up. It is humorous to me to hear 7th graders talk about 6th graders like they are a generation below. It's humorous to hear people who are on their phones a ton blast other people for being on their phones a ton. But advertisers out there, this reality greatly affects your choices. There could be a massive rebellion against the current stage of phone use, influencers, and shallow mentality overall. Or there could be an even greater market in everyone's hands because you will have constant audiences from people from the age of 5-105. I am curious how this all plays out in the next 20 years in our advertising spaces. If you want to share your current thoughts or future predictions, please leave comments. I'm interested in how it sounds to be in a board meeting right now at an ad agency.

Teens & Tech: A Balancing Act (and My Two Cents) Mindblown! More than 15% of teens are on YouTube or TikTok "almost constantly," according to Pew Research. This stat is shocking and unsurprising as someone who loves to embrace multiple perspectives. On the one hand, it highlights social media's immense impact on teens' lives. Conversely, it's no wonder they gravitate towards these engaging platforms. From a P&L perspective, this is a clear call to action for Businesses. Double down on your social media presence, especially on platforms like YouTube and TikTok. From a human perspective, this is a clear challenge for businesses, parents, and society: create a world where offline experiences are just as engaging and rewarding as online ones. Encourage outdoor activities, hobbies, and real-life connections. As a dedicated trail runner, I'm excited by the growing trend of trail running! But even as I embrace the online world, I recognize the importance of disconnecting and appreciating the real world. https://lnkd.in/gwYWmpbB ⚖️ This is the balancing act we all face: being present where the attention is (online) while creating a compelling offline world that makes us want to put our phones down. Or at least visit and experience capture on our phones. For 2024, understanding how to deploy your resources is mission-critical; the consumer expects and wants more from businesses. #teens #technology #socialmedia #parenting #balance #trailrunning #offlineworld #future #optimism #multifacetedthinking

A new Mintel survey reveals that social media is the true driver of how nearly half of US teens 12-17 discover new beauty and personal care products. According to most recent data from 2022, the US has approximately 25.8 million children between 12-17, that is a large share of the market! In an era where digital fluency shapes consumer behaviors, the impact of Gen Z's immersion in social media on their beauty and personal care product preferences is profound and multifaceted. Read on to see how you can appeal to the Gen Z market: https://loom.ly/rSmaLOw #Botanx #PersonalCareManufacturing #Science #Nature

You may ask yourself, "Where is that large automobile?" And you may tell yourself, "This is not my beautiful house"...🎶 🏠What’s happening? From old-school memes that bemoan ‘adulting’ to the ‘I’m literally just a girl!’ (1) discourse on TikTok - Millennials and Gen Z’ers are poking fun at what constitutes a ‘serious’ adult. 🍼 What might be driving it? For young adults today, traditional ‘milestones’ of success have been upended. In 1980, the most common arrangement for 18-34 year olds was to own a home - living in a couple, with children. The most common today? Living with parents (2). 🏆What does it mean for brands?  Age is a seriously blunt tool for understanding life stage. So before you let segmentation rule your strategy, find out what ‘milestones’ mean to your audience. Sources in comments. Spotted by Holly Govey.

Pew Research Center's recent survey sheds light on U.S. teens' digital habits: 1) YouTube maintains its top position, with about 9 in 10 teens using the platform. 2) TikTok, Snapchat, and Instagram remain popular, especially among older teens. 3) Facebook and Twitter usage among teens has notably decreased over the past decade. Key findings on usage frequency: 4) 70% of teens visit YouTube daily, with 16% almost constantly. 5) 58% are daily users of TikTok, including 17% almost constantly. 6) Snapchat and Instagram are used daily by about half of teens. Demographic differences in usage: 7) Gender disparities: Girls more likely to use Instagram, Snapchat, and BeReal; 8) boys lean towards Discord and Twitch. 9) Racial and ethnic differences: Higher usage of platforms like TikTok among Black and Hispanic teens. 10) Age and income impact usage: Older teens and lower-income households often engage more with certain platforms. Noteworthy trends: 11) Nearly half of teens are almost constantly online, doubling from 2014-2015. 12) Smartphone ownership is nearly universal (95%), followed by computers (90%), gaming consoles (83%), and tablets (65%). Understanding these trends can help navigate the evolving landscape of teen digital behavior. For more detailed insights, explore Pew Research Center's full report. #TeensAndTech #DigitalTrends #PewResearchInsights  

Social media is no longer just a trend -- it's become a pivotal part of life, especially for the young ones. From charming kids of Gen Alpha to the vibrant teens paving their way into adulthood, screens light up with endless feeds and stories. But with great power comes great responsibility. While this digital landscape offers a world of opportunities, it's also accompanied by serious concerns—both for the young minds engaged and their parents watching over.   As we continue to interact within these online communities, it's crucial to foster awareness around the impact of social media and ensure it serves as a tool for positive growth rather than harm.  #marketing #contentmarketing