Elevar’s Post

What if Famous brands had stores/outlets tailored to their specific business? . . #Wisecrack #AIImages #McDonald #WhatIf #Gucci #JimmyChoo #Sony #Starbucks #BrandStore #Brands #Store #Stores #OutletStore #Carousel #MarketingStrategy #OnlineMarketing #MarketingDigital #SocialMediaMarketing #Branding #AdAgency #AdvertisingAgency #CreativeAgency #Creativity #Trending #BrandingAgency #Agencylife #MomentMarketing #TrendingNow #ViralPost #MarketingAgency #AppplCombine McDonald's, Gucci, Jimmy Choo, Sony, & Starbucks

The modern care/repair space is so nascent that any efforts by brands are appreciated. However, current pilot programmes are poorly structured and don’t tell you much. Here are four top tips for making the most of pilots and moving the industry forward. 🥅 1. Go into it with achievable, clear goals. I recently spoke to a high-street shoe brand that got involved in a repair pilot but was disappointed when it failed to produce the revenue boost they were expecting. This executive was now dealing with unnecessarily spent political capital and an unclear way forward. Repair is the greatest CRM tool ever, but it won’t complete or replace primary sales. For high-street/accessible brands, it produces first-party data that helps build stronger relationships and all that entails, like loyalty and wallet share, ultimately lowering acquisition costs. For premier/aspirational and luxury, it can also keep fakes off the market and win back customers from the second-hand or wholesale retail market. 🚛 2. Understand who you are best placed to be in the process. What role do your customers expect you to play? What role can you afford to play? Even in expensive luxury repairs, there isn’t tons of room at the trough, so who you are in the process will be a function of brand positioning, pricing power, and how the service is designed (e.g. extended warranty or enduring service option) If you’re a luxury brand, you will have pricing power and can afford to - and will be expected to - take a more hands-on role. If you’re a high-street or aspirational/accessible brand, you may be able to play a bit-part, like being the last quality check, the order management/communications coordinator, or the logistics arm of the process. 👩💻 3. Focus on scalable systems, not marketing gimmicks. When we started The Restory, we knew there was pent-up demand, but we didn’t know how much until we were quickly overwhelmed. Demand shows up if you treat repair like an enduring part of your overall proposition. And when it comes, if the systems—people, processes, and technology—aren’t in place, it will get messy, complicated, and disappointing quickly. It's better to focus on and test the system design rather than trying to measure how many people will take up zipper repair within six-months in one market. Focus on how you would design and scale a unified global experience, build a reliable network of global partners, and or harvest data to achieve your ultimate aims (refer to point one).   📊 4. Own your customers and your data. Whatever pilot you decide on, it's crucial that you own both the customer and the data. There is no point in doing any pilot if you give away the asset you ultimately seek to earn a return on. It may feel more manageable at the time, but it’s a strategic misstep in the long term. 👩🏫 Net/net when done right, repair is magic to your brand. But it’s important to understand how to wield its power and understand its complexities, too.

It's easy to do what you know but never easy to disrupt the norm and take a new approach. Fortunately it's exciting. Last year the business embarked on a new and exciting strategy of international expansion through M&A, complimenting our existing approach of quick site launches across key European markets. Last month we took that a step further with the acquisition of Dress for Less in the German market. An important move operationally for the company as we expand our reach across key European territories but also from a branding perspective as we maintain the brand equity that has been developed over the years tapping into the salience that exists within market. Bringing Dress for Less customers access to over €3 billion worth of stock & access to some of the worlds leading brands it's certainly going to be a big and busy year ahead! https://lnkd.in/endVPn2P

Hey jewelry brands! 💎 I'm heading off to RJO this week, and I'm excited that the show is hosting an education day for jewelry brands and vendors. I'll be discussing the importance of staying top-of-mind with your retail stores. We'll explore the crucial touch points to keep you connected and ensure you're both growing. Can't make it to the event? No problem. If you're a retail brand, message me for a copy of my presentation. Looking forward to helping our jewelry businesses shine! #JewelryIndustry #RetailStrategy

Hi Lenskart.com Today I had a discussion with your sales team and the experience was far behind from the expectation. Just bought a specs and it got broken. Obviously it is under warranty. The company is refusing for exchange or any other facilities to reuse that product. Not sure what that means by warranty. Simply they are saying that go and buy another one. Is there any integrity that stands with this? I think no. Non-branded companies also cover the breakage issue. Moreover, Lenskart is not at all up to the mark which products people can use. Also very expensive. Please work as a customer centric and see the value of normal people other than facilitate Bollywood celebrities. #lenskart #customerservice #poorexperience #noncooperative

Most People Want Their Brands to Last. The problem is NOT the desire. When Warby Parker Started their D2C brand in 2010 no one was selling glasses online. After a few years when their model was proven successful many copycats mushroomed. And you could read headlines like.. “The Warby Parker of shoes" “This company is fast becoming the Warby Parker of scrubs.” Unlike Worby Parker a lot of these brands didn’t last. “What we’ve seen the last few years is that many of those brands didn’t have a differentiated product, they didn’t have differentiated Value Proposition, a lot of these brands disappeared” - David Gilboa CEO of Warby Parker You can copy someone else’s model and steal their Value prop, but you won’t last in a competitive market if you’re a copycat. Differentiate or Die. . . . #holisticbrand #consciousbusiness #brandstrategymatters

After 500 hours of research, I've got the lowdown on creating epic sorority sneakers and threads 🎓👟. No hefty price tags here! Just the inside scoop, on the house. Ready to up your Greek life game? 🏛️💃 Slide into our DMs at Barcela Distribution and say goodbye to high costs and complex processes. We've got your back from design to delivery. 🚚✨ #GreekLife #CustomApparel #SororityStyle #apparelsourcing #privatelabelsourcing #privatelabel #lingerie #sneakers #emergingbrands #apparel #brandcollaboration #fashionindustry #apparelmanufacturing #sourcing

Why some brands can charge more: Five elements of premium price advantage. A quick read on the pricing power of brands as an equalizer in marketing. People overpay for Gucci + CHANEL, that’s why they’re Gucci + Chanel – but they also do the same for everyday brands. Our resident provocateur and SVP of Strategic Projects, David Gutting, digs into why it matters and how brand managers can use this intel to persuade the C-suite. #ModernConsumer #BrandStrategy #WholeBrandThinking https://hubs.la/Q02sWkVw0?

"Your shopping experience might be ruined forever," is often what I say to people when I explain the concept of licensing to them for the first time. Once you know, you know. Somehow it feels disappointing to know that your favourite brand, isn't really that involved. It's not just that the brand owner uses a third party factory to make the products. The licensee (manufacturer) runs the business for the licensor (brand owner). The licensee designs, manufactures, distributes, markets and sells the products. The licensee is running the business. The brand owner gives design direction and approves product. If we, the customers, are blissfully unaware of what's going on, that's a big win for the brand owner. SPOILER ALERT... 😮 Cadburys license out their mini rolls 😒 Burberry license out their eyewear 🙄 Coca-Cola license out their mini-fridges 😲 Ted Baker license out their bedding 😕 Jack Daniel's license out their BBQ sauces Want me to go on...? #brandlicensing #intellectualproperty #brandstrategy

We've highlighted the key benefits that will help your business stand out in the market with custom-branded sunglasses. Ready to elevate your brand? 🚀Schedule a free consultation to start your customisation journey with Bozzees today!✨😎 #Bozzees #BrandedSunglasses #Customisation #BusinessGrowth #StandOut #MadeInVietnam #BrandBuilding