It’s National Get to Know Your Customers Day, MSPs! 🎉 There are two reasons why this is a big deal for MSPs: Making sure your clients are happy 😊 Collecting social proof for selling to prospects 🏆 The minMAX team knows from their MSP experience that getting quotes and testimonials can be tough. So we’re sharing our CEO Tom’s best tip for getting social proof from clients, tried and tested many times over during his many years of running an MSP! It’s simple: Write out what you want the client to say about your business. (It helps if you can base this off of something they’ve said to your tech or over the phone.) 📝 Email the quote to the client and ask them if they approve the testimonial or if they’d like to change it. 📧 Ask for permission to attribute the quote to them (usually by first name and last initial and/or business name) 🙏 You might be surprised how many clients choose to sign off on the quote. 👍 Low friction, and you’re not asking them to sit down and think about what to write. (It also helps you because you’re putting the review in words that are ready-made for your sales and marketing efforts!) 🚀 We know you want more positive feedback — who doesn’t? Go ahead and try this out, and let us know how it worked for your MSP! #GetToKnowYourCustomersDay #ManagedServices #GetMinMAXed #MSP #ITChannel
Tom Watson
3mo
The greatest feedback I ever received as the owner of an #MSP was when a business owner told me they felt like we were part of their company 💼❤️. If you've received great feedback, share it with the MSP community by adding it to the comments below ⬇️!
J.P. Roe
3mo
This is one of the only methods that actually works. 😁
Digital Marketing Doyenne 💻 Social Media Maven 📝 Brand Storyteller 📱 Wordsmith 📔 Driver of Traffic 👩🏻💻Harvester of Leads 🧑🏻🌾Realizer of Results 🔮
3moTom's approach is the same that I typically use to collect testimonials and letters of endorsement. I ask the Account Manager or Project Manager to contribute to drafting the testimonial and to be the person who asks the client to approve the testimonial/letter. Busy clients are much more likely to agree to a request from someone who they've worked with and who has solved a problem for them than a Marketing person they've never heard of or met.