I can tell you the number one reason that partners churn out. But before I do that, let’s think about what the phrase “partner experience” means to you…does it mean what PRM your organizations uses? Does it mean your commission payout structure? Or is it more than that? The definition of experience according to Oxford is “an event or occurrence that leaves an impression on someone.” So on a micro scale, what PRM your organization uses can have an effect on the overall partner experience, but that isn’t the whole picture. When defining what a partner experience is on a macro scale, we need to think about the things we do through the whole partner lifecycle that leave impressions on partners. When we leave impressions on our partners, we create experiences, and reduce that potential for partner churn. It’s time for experiential partner relationships. https://lnkd.in/gHH7JUNa #partnerships #startups #marketing #growth #sales #revenue #leadership #enterprise #saas #technology #ycombinator Partnership Leaders RevGenius nearbound.com
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Grateful to all founders, co-founders, entrepreneurs, investors & collaborators along my journey in helping SaaS, ISVs and Technology companies grow. Without trying new initiatives, disrupting, listening, failing & succeeding, I would not have been able to shift fast into what I love to do into 2024. I believe it will be an amazing economic growth year across the globe #isvs #technologytransformation #smbgrowth #saasgrowth 👍
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🚀 Unlock Your Growth Potential with Levels Ventures! 🚀 Looking to accelerate your route to market, promote innovation, and adopt the best in modern sales? We are here to help! At Levels Ventures, we're committed to working with you to build a strong go-to-market strategy and unlock your full potential. Our unique approach involves leveraging our own IP process, the Partners Maturity Assessment (PMA), which allows vendors and value-added distributors to analyze and harness the power of their Channels & Partners Ecosystem. From startups to global corporations, our team provides strategic guidance in business planning, market expansion, service creation, and sales acceleration. With a focus on the Technology, Media, and Telecommunications segments, we enable clients to navigate the ever-evolving innovation space and adopt agile GTM strategies that align with today's economic trends. Ready to take your business to the next level? Schedule a free consultation with us today at www.levelsventures.com, and let's uncover new growth opportunities together! #LevelsVentures #GoToMarketStrategy #SalesAcceleration #Innovation #GrowthPotential #BusinessStrategy #RouteToMarket #Ecosystem #BusinessTransformation #RevenueGeneration #Partners
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🚀 Strategic partnerships are key to business growth, but maintaining their vitality is a challenge faced by 45% of executives. Are your partnerships truly driving cross-functional impact and revenue? It's not just about having lots of partnerships; it's about qualifying and nurturing the right ones for maximum returns. Consider this: - Qualify: Work with companies who align with your goals, and have good rapport with. - Prioritize Strategically: Focus on partnerships that drive significant business impact. - Leverage the 80/20 Rule: Often, 80% of partner revenue comes from 20% of partners. Engage with your partnerships strategically to unlock their full potential and drive mutual success. #partnerships #gtm #revenue #sales #founder #marketing
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What’s the most requested Partnerships role for companies? According to Partnership Leaders State of Partnerships Report review 2024, 45% of Partnership teams are requesting more help with Partner enablement You can have the best Partnership strategy in the world, but if you don't have an enablement or support plan to drive execution, you are wasting a golden opportunity Enabling your partners can be the difference between a stagnant Partner program and having partnerships be an enabler of growth for your company. Not sure how to get started, or roll out an enablement plan - shoot us a message and we can help you out! #partnerships #growth #ecosystem
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𝐏𝐚𝐫𝐭𝐧𝐞𝐫-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐨𝐟 𝐁𝟐𝐁 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Did you know that 54% of companies with partner programs derive 25%+ of their revenue from partnerships? Partner-sourced opportunities can have some major IMPACT! ✅ 46% higher win rate ✅ 99% higher deal size ✅ 11% shorter time to close 𝐖𝐢𝐭𝐡 𝟔𝟎% 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐞𝐚𝐦𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒, 𝐢𝐭'𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐆𝐓𝐌 𝐢𝐬 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞. We broke down the 5 types of partner programs and how to measure their success in our latest guide. Don't miss out on this critical GTM strategy. Read more: - https://lnkd.in/g_PKxN5Z #GTMonday #Partnerships #Measurement
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Navigating the challenge of scaling #LeadGeneration, Breakthrough found a winning formula with #PredictableRevenue. Skepticism about outsourcing was met with an unexpected outcome: seamless integration and a surge in high-quality meetings. Erin Blaha from Breakthrough highlights, "Our initial concerns quickly turned into confidence, as we saw a consistent influx of good-fit opportunities. This partnership has kept our pipeline healthy and reassured us that growth is not just possible—it's predictable." This collaboration is a testament to the power of strategic partnerships and tailored #outbound efforts. Are you curious about unlocking your growth potential? Lets chat: https://hubs.ly/Q02nnwYM0
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INC #1686, 308% 3 Year Growth, 2x INC 5000 Winner - Speaker - Serial Entrepreneur - Angel Investor - Building Millionaires
The MSPs/businesses that thrive don’t rely on hope or chance; they build systems that bring in leads and lock in revenue month after month. 💪 Stop guessing and start scaling. It’s time to level up. Are you ready to lock in for the rest of 2024 and hit the ground running in 2025? #BusinessSuccess #LeadGeneration #RevenueGrowth #BusinessSystems #ScaleUp
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It's Not About You, It's About Us!!! We recently had the opportunity to sit on the other side of the table as a partner, experiencing a SaaS startup's sales pitch firsthand. They presented their best PowerPoint, filled with impressive logos of their current customers and hundreds of partners already on board. They wanted us to join a seemingly saturated partner program. One slide highlighted their significant funding and potential for a lucrative exit or IPO. However, there was no mention of how this funding would support joint partner activities. It was all about the vendor, not about what their product could do for customers or how it could benefit us as partners. There was no discussion about profit margins for partners, the positive impact their SaaS product could have on customer businesses, or the potential for customer satisfaction that drives repeat business and cross-selling opportunities. It seemed they missed the crucial point that partners also need to profit and keep customers happy. The focus should be on building a partnership that adds real value to the customer's experience and fosters long-term success for everyone involved. Let's shift the narrative from "look how awesome we are" to "here's how we can make your business thrive." At Cinna Mon Consulting, we dedicate significant time to understanding our SaaS partners' offerings. We ensure their value proposition is communicated in a language that channel partners understand and are excited to join. To paraphrase a great saying, we can be "two organizations separated by a common language." We make sure this doesn't happen. #Partnerships #VendorRelations #CustomerFirst #SaaS #BusinessGrowth #Cinnamonconsulting #ChannelPartners
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VP Partnerships @ Glassbox 🫱🏼🫲🏻 | Growth & Revenue Leader | Founder, Board Member & Investor | Ex-Apple, WPP, Medallia & SurveyMonkey | Salesforce & PMP Certified | 🗽
🚀 Partnerships are the secret sauce to scaling your pipeline, boosting revenue, and winning bigger deals. Just yesterday, I was having a conversation with some amazing partners, and they shared stats that blew my mind. 👉 Watch the video where I break this down further, and let’s talk—what’s your experience with partnerships? 📈 If you’re in sales, revenue, or managing partnerships, these are the insights you can’t ignore. The power of collaboration is real, and it’s the fuel that’s driving major success across industries. #Partnerships #Sales #Revenue
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B2B SAAS AND VERTICAL AI DEAL COACH 🔹 ENABLING SELLERS TO HELP ENTERPRISE CLIENTS BUY 🔹 VALUE SELLING EXPERT 🔹EX-IBM & HCL GLOBAL SALES LEADER
Sales Leaders: Look at your current proposals. 💡Are they price quotes or do they reflect how you’ll help future client improve their business? 💡Are they centered on product functionality or do they speak the language of your future customer's C-Suite? 💡Do they comprise a clearly-defined business case with ROI and payback period? 💡Do they align internal and external stakeholders on agreed-upon plans to meet 'go live' dates? I'm Mark Phinick and I coach SaaS sellers to close more, larger deals, helping CROs, CEOs and Investors accelerate growth and liquidity. Call it "Deal Coaching as a Service". I've contributed to ten successful startup exits. Is yours next? Gartner Peer Experiences https://lnkd.in/gPDsMjkT
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Uppercut, this was a great read! It's these experiences that truly define the success of a partnership. 💡