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Ever wondered why your P&L shows profit, but your bank account isn't growing? You're not alone. This disconnect stumps many e-commerce founders. Our latest article dives into: • The clash between accrual and cash accounting • Why e-commerce cash flow is uniquely challenging • How to gain visibility into your true financial health Key takeaway: Profitability ≠ positive cash flow. Managing both is crucial for sustainable growth. Learn how to master your cash cycle and make data-driven decisions. Read the full article in the comments. 

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