Product People’s Post

Looking forward to today’s session with Millie Zah from DAZN on "What to Build and How to Launch It for Success"! Eager to gain actionable insights on: *Generating and validating product ideas *Crafting effective go-to-market strategies *Analyzing post-launch performance #ProductDevelopment #MarketResearch #LaunchSuccess

If we could give 1/3rd more attention to create excitement (about new launches, plans , campaigns , initiatives) among internal teams, we would atleast be able to create 3X more impact on external stakeholders. #teams #excitement #impact

Facilitating audience interaction is critical for maximizing engagement during live streams. Learn more in comment link below.

Reflecting on my tenure over the past 8 years at Accedo and my experiences at leading media companies like Astral/Bell Media, Cogeco, and Stingray, I find myself at a unique vantage point in the rapidly evolving Canadian media landscape. Today, in my role at Accedo, I have the privilege of playing a part in shaping the future of streaming and OTT services, leveraging the insights gleaned from years on the media side, now applied to the dynamic world of technology partnerships. The Canadian market stands at the cusp of an exciting transformation. My interactions with various industry leaders and comprehensive market research have led me to identify key trends redefining content consumption and distribution. The rise of niche SVOD services, the surge in demand for personalized viewing experiences, and the growing appetite for diverse, locally relevant content are just the tip of the iceberg. What truly excites me is the potential for innovation and growth in this space. The Canadian audience is diverse, discerning, and increasingly digital-savvy. There is a golden opportunity for media companies, both established and emerging, to tap into this market by leveraging cutting-edge OTT solutions and personalized content strategies. The shift towards more targeted, viewer-centric models is not just a trend but a necessity in a market characterized by its unique cultural mosaic. My journey has taught me the value of perspective – understanding all aspects of this complex industry. This experience has been instrumental in guiding our clients and partners through the maze of digital transformation. At Accedo, we are not just a technology provider; we are a strategic partner committed to empowering our clients with the tools and insights they need to succeed in this dynamic environment. To anyone new to the industry, or established veterans, I extend an invitation for a consultative discussion. Let's explore how we can harness these emerging trends to create engaging, innovative, and successful streaming services that resonate with the Canadian audience. Feel free to connect and start a conversation. And if you'll be at NAB in April, let's meet there! Click here to book a meeting. https://lnkd.in/gWWuWNRs #CanadianMedia #OTT #StreamingInnovation #DigitalTransformation #MediaTrends

🚀 Exciting Opportunity for Collaboration! 🚀 Dear YouTube Partner Managers and Executives, I’m thrilled to explore the possibility of joining forces with YouTube as part of a dynamic Multi-Channel Network (MCN). With a passion for creating compelling content and a proven track record of growing engaged communities, I’m eager to take the next step in expanding our reach and impact. 📈 What We Offer: Diverse Content Portfolio: From Entertainment, Finance & Gaming to Music, Animations & Beauty. our channels are dedicated to delivering high-quality, engaging videos that resonate with audiences. Strong Engagement: Our community is vibrant and growing, with 8,000 total channels, 200K videos in content catalog, over 3B views in total, and over 200K USD in yearly revenue. Innovative Collaboration: We’re committed to working closely with YouTube to innovate, adapt to new trends, and maximize our channels’ potential. 🤝 Why Partner with Us? Scalable Growth: We’re poised for exponential growth and are looking for a strategic partnership to help us achieve it. Aligned Vision: We share YouTube’s vision of fostering creativity and connection through digital media. Proven Success: We have reached over 8,000+ in channels that works with us. over 2B views in total. I’m excited about the opportunity to discuss how we can collaborate to reach new heights together. Let’s connect and explore the possibilities! 🌟 #YouTube #MCN #ContentCreation #Partnership #DigitalGrowth #Collaboration

“That’s the biggest challenge. You have to engage in open conversations. It’s our job to bring people together. At the beginning of a project, we bring everybody to the table and say, "This is what we want to achieve” and then break off into individual groups. It’s always key to start top-down. If you can get the buy-in engagement from the highest levels within that project and then start pushing, that will always guide the way down.” I had the pleasure of speaking with Rob Keenan, Vice President of Product Development at ADWEEK. In our conversation, Rob talks about Adweek’s strategy to go after both individual subscribers as well as corporate subscribers for their media, and how the underlying heart of that strategy lies with valuable content. He discusses how when it comes to conflicting stakeholder opinions, not everybody is going to be happy but it’s important to get them to at least agree, and shares strategies to get everyone aligned. Rob also shares the importance of continuous learning and making time to take the calls — whether that be from industry connections, vendors, or new market solutions. Link in comments 👇 #product #productmanagement

Market launches are more than just product announcements; they're strategic events designed to capture the audience's imagination. Here's why they play a crucial role in a product's success:

Reflecting on my journey in 2023, I'm immensely grateful for the invaluable guidance and support from the incredible mentors on adplist.org across different countries Sharon Ikechi Alexander Akinyeye Jerry Ebinum Anne Kamunyu Babatunde Oguntade Ronit Roy Kola Ojoodide Karen Ginigeme Their wisdom has been a guiding light, shaping my professional growth and fueling my desire to do more as a Product Manager. Cheers to growth #ProfessionalGrowth# #ProductManagement#

Thanks so much to London Business School for what I found to be a very far ranging and challlenging conversation, so intelligently led by Jon Ratcliffe. All credit to Jon - we covered some of my favourite subjects, from my career in classical ballet, to : - the biggest changes I am seeing in business (CMO as CEO, discovery commerce, creators, and powerful new scaled storytelling formats like short form video), - my opinion on the greatest global marketing I have had the privilege to support (Amazon, L'Oreal, LVMH, P&G, to mention a few) - the future (obviously had to go with AI and it's implications!) - and of course culture and leading through such uncertain times. The people I mention in the discussion, and many of whom I could not, are what makes this all worthwhile. Thank you Jon and the talented students at LBS, for giving me pause, and so much joy, in this my last interview as VP at Meta. x #ballet #business #marketing #technology #culture #global #AI

🎥 Going live: . . Leveraging the power of live video for your brand. 🎥 . Explore the benefits of live streaming and discover how it can supercharge your digital marketing efforts. . 💡 Here's the insight: 1️⃣ Real-time Engagement: Connect with your audience in a more authentic and immediate way, fostering real-time interaction and feedback. 2️⃣ Increased Reach: Reach a wider audience by leveraging live streaming features on social media platforms, where live content tends to receive higher visibility. 3️⃣ Authenticity and Transparency: Showcase the human side of your brand by providing behind-the-scenes access, product demonstrations, or live Q&A sessions. 4️⃣ Sense of Urgency: Create a sense of urgency and exclusivity by offering limited-time promotions or announcements during your live broadcasts. 5️⃣ Repurposing Opportunities: Repurpose your live content into on-demand videos, blog posts, or social media snippets to extend its lifespan and reach. Ready to take your digital marketing to the next level with live video? Let's harness the power of live streaming and engage your audience like never before! 🚀📹 #LiveVideo #DigitalMarketing #AudienceEngagement #ContentStrategy #toobagill