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Sauz has gone from launching in Erewhon at the end of 2023 to being in at least 500 doors this summer. Here's how it did it. In this piece by Melissa Daniels, we speak to Troy Bonde, Winston Alfieri, and Eleanor Hayden of Hayden Consultancy.

How CPG startup Sauz broke into the tomato sauce aisle

How CPG startup Sauz broke into the tomato sauce aisle

https://www.modernretail.co

Jack Abramowich

Product Operations @ Fora

3mo

Excellent article - looking forward to see what's next!

Troy Bonde

Co-founder & CEO at Sauz

3mo

Thank you Melissa Daniels & Modern Retail! It was so great to spend some time together - always fun to look back at the journey. Just the beginning!

Michael Axman

Co-Founder, The Nucleus Network

3mo

Sauz it up Troy Bonde

Eleanor Hayden

Shopper Marketing + Retail Media at Hayden Consultancy | Advisor | Investor

3mo

It was great getting to know you Melissa! Loved the article and learning more about Sauz! Good luck on your continued expasion plans, Sauz team!

Winston Alfieri

Co-Founder & CMO at Sauz

3mo

Enjoyed every minute of it! 🍝

Adam Cohen, CPA

Helping Entrepreneurs Sell Their Business Or Raise Capital

3mo

Small world, congrats Troy Bonde Winston Alfieri Eleanor Hayden

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