Shaman’s Post

Dear {{PharmaMarketer}}, This message is about {{𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻}}. 70% of healthcare professionals (HCPs), our Global Pharma customers, have gone digital. Not only in their professional lives. Like you and me, they have become perceptive digital consumers that demand an outstanding digital experience. From the dimension of Pharma marketing and content production, this means that Global Pharma needs to adapt to these evolving content consumption habits and digital engagement patterns. To keep this short: In order to be relevant and make an impact, Pharma content must be tailored to the needs of the HCPs, prompting Global Pharma to make enormous efforts to personalize digital content. Many of the marketing leaders we speak to still struggle to grasp the full extent of what it means to personalize the customer experience and to understand the dramatic impact it can have on their marketing performance. These are the key questions they ask: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: How do you build user profiles and journeys? 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: How do you map key messages across those journeys? 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: How do you develop content variants in an efficient way? 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆: How do you get the right content in front of the right HCP? 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: How can I best tag and measure content in my tech ecosystem? 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: How can technology help me to do this at scale? At Shaman, we work together with our customers to help solve these questions. We have developed 4 unfailable content production strategies that help Global Pharma to increase marketing effectiveness and to drive adoption with personalisation across preferred downstream channels in the most agile, effective and efficient way possible. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗵𝗼𝘄 𝘁𝗼 𝗮𝗱𝗼𝗽𝘁 𝗺𝗼𝗱𝘂𝗹𝗮𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀, 𝗼𝗿 𝘄𝗮𝘆𝘀 𝗼𝗳 𝗳𝗮𝘀𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗟𝗥 𝗽𝗿𝗼𝗰𝗲𝘀𝘀? 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝗵𝘆𝗽𝗲𝗿-𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘀𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝗩𝗲𝗲𝘃𝗮 𝗣𝗿𝗼𝗺𝗼𝗺𝗮𝘁𝘀 𝗮𝗻𝗱 𝗩𝗲𝗲𝘃𝗮 𝗖𝗥𝗠, 𝘁𝗼 𝘀𝗮𝘃𝗲 𝘂𝗽 𝘁𝗼 𝟴𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁𝘀? Just get in touch with us. {{𝗧𝗲𝗮𝗺 𝗦𝗵𝗮𝗺𝗮𝗻}}